THE HATCHWISE
LEARNING CENTER
Regardless of whether your passion is entrepreneurial or creative in nature, it’s incredibly important that you continue to grow your skill set and knowledge bank as you push your career forward, and our learning center is the place to do just that.
From all types of creative design and naming to startups and business development, we’ve got the tips, tricks, and articles that will give you the tools you need to improve your skills and jumpstart your business.
Want to submit an article to our learning center? Just get in touch!
How to use Hatchwise
How To Correctly Format Your Logo Design Entry
Creatives, please read and follow the below instructions before submitting a logo design contest entry on Hatchwise. IMPORTANT: FAILURE TO FOLLOW THESE GUIDELINES WILL RESULT IN ENTRY WITHDRAWAL AND MAY…
Contacting Hatchwise's Incredible Support Team
Here at Hatchwise it is our number one priority that all support issues and questions are responded to as quickly as possible. You can easily contact us here. Have you…
Why Can't I Leave Feedback For The Creatives?
Starting a new Hatchwise contest is exciting, especially when you begin to see submissions come in! If you have recently started a new contest we encourage you to log into…
I Can't Access My Account. Will I Still Be Paid For Contests That I've Won?
If you are a Hatchwise creative that has won a contest, then you’ve come to the right place. However, before we get started, if you need more information about the…
A Client Is Upset. What Do I Do?
No matter how well you connect and get along with most of your customers, inevitably you will have to deal with someone that’s angry. While the majority of Hatchwise contests…
My Contest Submission Was Eliminated. What Does That Mean?
Hatchwise contests normally run for 10 days (Rush contests for 48 hours) and during that time you have the ability to submit entries and make revisions for the clients. As…
Graphic and Web Design
11 Inspiring Mask Designs
If it was three years ago and someone told you that you’d have a revolving collection of face masks in your closet, you’d probably say they were crazy. But they…
Top Graphic Design Trends in 2021
Graphic design is changing all the time and is usually dictated by the largest and most successful trends in the industry at any given point. Your company needs to keep…
Best Logo Design Apps for Entrepreneurs and Business Owners In 2022
Logo design can be a daunting task for entrepreneurs. It is hard to know what will resonate with your target audience, and it requires disciplined creativity. The graphic design industry…
Conceptual Design and All You Need To Know About It
When we see graphic design we understand how it appears and what it’s supposed to be, but understanding how it came from thin air is often a different story. The…
How To Animate A Logo In 7 Simple Steps
Have you ever wanted your logo to be animated? Did you ever want to add more pizzazz to your sites and videos? Did you ever open a program like Adobe…
Understanding Web Design
When you first begin designing your website, you’ll have to make a lot of decisions about how it’ll function and look. One important aspect of your website, and something that…
Logo Design History and Case Studies
The History Of The Pepsi Logo
Pepsi has been a fixture of American restaurants, sports venues, and picnics since the turn of the last century. This notable soft-drink brand has a visual identity just as iconic…
The History Of The Burger King Logo and The Restaurant
Image source The first fast food chains that changed the future of what “quick-service” food could consist of were hamburger chains. What started as McDonald’s, grew to Burger King and…
History Of The Apple Logo And The Company
Some brands don’t need an introduction, and Apple is one of those brands. People all over the world can see the apple logo and know instantaneously that it goes together…
History Of The Rivian Logo and The Company
When a company enters a competitive market, being successful is no easy feat. And for Rivian, that is exactly what happened. One of Rivian’s biggest challenges was in becoming the…
History of The Berkshire Hathaway Logo And the Company
Whenever a company is created, a logo is also created for that company. What is unusual though, is for that logo to remain virtually unchanged for ~183 years. For Berkshire…
History of Logos: Andrew Tate and Hustlers University’s Logo
Tracking viral trends is something we are all used to. We live in a heavily social media-influenced world where when a Google search catches fire, our social media accounts are…
Naming / Branding
Tips for Growing Your Real Estate Brand
Just like if you worked in retail, food service, beauty, wellness, or another service industry, your marketing presence as a real estate brand is important. With any of those careers,…
Branding Mistakes To Avoid; Why Your Business Needs Effective Branding
Any successful business needs to provide a high-quality product or service as a foundation. However, to establish and maintain a presence in today’s fiercely competitive marketplace, you need something more:…
Examples Of Brand Positioning And Why They Work
Brand positioning isn’t about tooting your own horn. It’s about a company finding a place in the market that’s all their own. The company creates a good slogan or tagline. …
Branding Trends That Have Rocked 2021
Branding trends come and go every year, and the ones that we’ve seen this year have been amazing. Companies are beginning to change their brand identity to be updated with…
Make Your Brand Go Viral With These Easy Tips
What’s a great way to get more people to discover your company? Go Viral! When your content goes viral you quickly start to see an increased following, more traffic clicking…
Building Your YouTube Channel
Youtube has become the de facto video platform of the 21st century. With billions of uploads on thousands of channels, how do you make sure yours stands out? In this…
Startups and Entrepreneurship
Where to Post Your Startup Online: The 100 Best Startup Directories & Startup Listing Websites
You have turned your great idea into a startup business and developed a website for it. Will traffic start flowing to the website by itself? I hate to break it…
3 Simple Ways to Boost Your Marketing Agency's Profitability
Your biggest question as an agency owner should be: how can we make more money without compromising our quality — or working every waking hour? Boosting profitability can be tricky…
Using the Rapid Planning Method to be More Productive
If you want to upgrade the way you manage your time and think about important tasks and goals, you should explore the Rapid Planning Method. Developed by life coach and…
How Crisis Affects Our Creativity
Last year took everyone by surprise, especially employees and big corporations that suddenly had to figure out how to adjust to an entirely new way of work. Not only did…
How to Hire the Best Web Designer for Your Business
Yes, your business needs a website, even if you don’t plan on launching an e-commerce site or publishing lots of content. That’s because many people will search for your business…
Entrepreneurship: Crucial Steps & Possible Pitfalls
Be the boss. Decide what time to set the alarm, pick the number of vacations and lunch breaks, choose the salary, and make every other executive decision all while owning…
Business Development and Growth
How to Establish and Maintain Brand Consistency
Brand consistency is important in building trust and recognition. To maintain brand consistency, you must remain on-brand across marketing channels and in everything that you do as a brand. More…
Small Business Owners’ Tips For Hiring An Outsourced Design Team
In a world of images and branding, every company needs a talented design team for marketing and communications. It’s not always possible for small businesses to keep permanent teams. Even the companies…
The Eight Business Trends that Will Define 2021
The coronavirus pandemic has changed the future of business. Adjustments made during lockdowns and as things began to open will determine how businesses will fare. These 8 trends should be…
12 Business Resources for Female Entrepreneurs
While Cisco, Eventbrite, Orange Theory Fitness, 23andMe, and Bumble all sound like a random list of companies when grouped together, they all have one thing in common. They are all…
The Limitless World of Creative Advertising
Image source Advertising is a crucial aspect of running a business. With the changing of times and advances in technology, the sky is the limit when it comes to advertising…
Personalization For eCommerce Businesses
Have you ever visited a site, or browsed something on the web, and then seen ads targeted towards what you looked at the next few days? Maybe you were checking…
How to use Hatchwise
Creatives, please read and follow the below instructions before submitting a logo design contest entry on Hatchwise. IMPORTANT: FAILURE TO FOLLOW THESE GUIDELINES WILL RESULT IN ENTRY WITHDRAWAL AND MAY...
Here at Hatchwise it is our number one priority that all support issues and questions are responded to as quickly as possible. You can easily contact us here. Have you...
Starting a new Hatchwise contest is exciting, especially when you begin to see submissions come in! If you have recently started a new contest we encourage you to log into...
If you are a Hatchwise creative that has won a contest, then you’ve come to the right place. However, before we get started, if you need more information about the...
No matter how well you connect and get along with most of your customers, inevitably you will have to deal with someone that’s angry. While the majority of Hatchwise contests...
Hatchwise contests normally run for 10 days (Rush contests for 48 hours) and during that time you have the ability to submit entries and make revisions for the clients. As...
As a Hatchwise creative, there may be times when you may wish to withdraw your entries from a contest that you have entered in. This might be for a few...
We get it, nothing is more frustrating than attempting to log into your account and not being able to. Especially if you have an active contest and want to view...
We understand that one of the most frustrating things is trying to successfully log into your account and failing. If you are a Hatchwise creative and are having trouble...
Here at Hatchwise, we understand and value the trust that you put in our platform to deliver you the perfect logo, website design, business card design, social icons, or whatever...
Hatchwise has a large number of active contests that can be browsed. In addition to active contests there are also past contests visible to you as well. Viewing past contests...
Here at Hatchwise, we encourage our creatives to build relationships with our clients. We have many repeat customers, who, happy with the stellar results that they get from their contest,...
Hatchwise contests normally run for 10 days (48 hours for Rush contests) but sometimes people find that they need more time to review the contest submissions or request revisions made...
As you learn more about the Hatchwise experience you will realize that there are many things that you can do to get the results that you would like from your...
As a creative, one of the first steps to entering a Hatchwise contest should be to read over the Design Brief thoroughly. Yes, it can be tempting to simply scan...
If you are currently holding a Hatchwise contest, or have held one in the past, you may be wondering how your contest looks to the creatives. After all, you know...
If you are running a Hatchwise contest you may be wondering how long you have to select a winning entry and award your contest winner. While many people find a...
Chances are that if you are starting out launching a new company you are going to need more than just a logo. You may also be in the market for...
Hatchwise contests normally run for 10 days (with the exception of a Rush contest, which runs for 48 hours). While most people choose to wait until the contest submission period...
As your Hatchwise contest progresses you may find that you wish to increase your prize amount. Raising your prize amount can have several benefits for your contest, including seeing more...
Holding a Hatchwise contest is an exciting event. And, as you see submissions entered in your contest, you may wish to get some feedback from other people on their thoughts...
Whether you are a longtime user of Hatchwise, or you just started your very first contest you will have probably already noticed that it’s recommended that you leave feedback on...
If you have started a Hatchwise contest than there is a chance that as you see designs coming in you will want to make some edits to your contest brief. ...
As a creative, it takes time and creativity to design artwork and think of tagline and name suggestions. Because of that, it’s important that you know the best ways to...
For optimum results it is recommended that upgrades are added at the time of activating your contest, however, you can add them at any time while the contest is active. ...
You’ve started your Hatchwise contest and to your delight are seeing some exceptional entries come in. What happens when you see two or more contest submissions that you like equally?...
Congratulations, you won a contest! If you are awarded the winner of the contest you will be notified via email by Hatchwise. The contest is in the “Verification” Stage before...
You just hit the “Launch Contest” button and your new Hatchwise contest is active! Now, the question is, what happens now? The first thing that we recommend is logging into...
“Welcome to Hatchwise, you can now begin entering contests!” I’m sure that if you recently signed up for Hatchwise then you will recognize this welcome email. This is an exciting...
One of the best (and most exciting) parts of the Hatchwise process is once your contest is active and you start to see some unique, creative submissions come in. What...
Congratulations! You have found a winning entry and awarded a winner of your contest. Now you are eagerly awaiting the delivery of your final files. The big question is what...
If you are a creative on Hatchwise that has won a contest and is wondering how the payment process works then you have come to the right place! If you...
When it comes to starting a naming contest you might have some questions. How do you communicate to the creatives what you are looking for? Do you ask for changes?...
Congratulations! You have started a new contest on Hatchwise (maybe it’s your first one) and you are starting to see some great new entries come in! Now. What happens if...
Congratulations! You received an entry to your contest that you love and have awarded it the contest winner! Now, the big question is, what happens next? Your contest goes into...
Your contest is nearing the end and you’ve seen some great designs come in. However, maybe there are still a few changes that you need to get your awarding-winning design...
Communicating with a designer is one of the most crucial aspects when ensuring that the outcome of the project will be what the client is looking for. It’s a two-way...
When you receive your graphic design, you’ll get it in files that you will download to your computer. Now, there are many files, and they have different uses. Sometimes you...
Filling out the Creative Brief To run a successful contest, you need to start at the beginning when you are filling out the design brief. Here are a few tips...
When it comes to choosing the right company to design your logo, we get it; there are a lot of options out there. One of the questions that we get...
Finding a name that reflects your business and what you are offering accurately can be a challenge. While you may have a good idea of what you like, it may...
Graphic and Web Design
If it was three years ago and someone told you that you’d have a revolving collection of face masks in your closet, you’d probably say they were crazy. But they...
Graphic design is changing all the time and is usually dictated by the largest and most successful trends in the industry at any given point. Your company needs to keep...
Logo design can be a daunting task for entrepreneurs. It is hard to know what will resonate with your target audience, and it requires disciplined creativity. The graphic design industry...
When we see graphic design we understand how it appears and what it’s supposed to be, but understanding how it came from thin air is often a different story. The...
Have you ever wanted your logo to be animated? Did you ever want to add more pizzazz to your sites and videos? Did you ever open a program like Adobe...
When you first begin designing your website, you’ll have to make a lot of decisions about how it’ll function and look. One important aspect of your website, and something that...
Getting started as a freelance graphic designer? Congratulations! Now that you’ve built your portfolio and are putting yourself out there, you’re probably facing the most difficult question: what should you...
From a young age, we’re all taught the colors of the rainbow and their order; red, orange, yellow, green, blue, indigo, and violet. To remember these colors better all you...
Graphic design is a huge part of the business world and this means that thousands of businesses are scrambling to find the best graphic designer on or offline to work...
Graphic design plays a critical role in marketing and advertising. But, there's a lot more that goes into effective graphic design than people may realize. According to Adobe Blog, design-led companies that...
It’s surprising, but it’s true: even the most creative of individuals can have their creativity run dry. We know it’s tough to imagine a genius like Da Vinci living even...
Tired of sifting through freelance boards to find the right graphic designer? Don’t have the budget to bring on someone in-house? With a bit of time and money, you can...
Ever posted your painstakingly crafted banner image to your Facebook event — only to discover all the good stuff has been lopped off? Or struggled to find an Instagram profile...
Making your first Shopify website and a little loss how to start? That’s okay because in this article we walk you through it! In this article, you’ll learn our top...
Graphic design is an excellent career choice for anyone who loves creating beautiful images that tell a story. There is an ever-increasing demand for marketing materials, publications, and other content....
Package designs are everywhere that we look. From our Amazon package in the mail to walking around stores and seeing the shelves stocked, we see package designs quite a bit....
Have you ever aspired to be a graphic designer? Wondered if it's possible to teach yourself? The answer is yes! By taking advantage of the available resources and utilizing the...
Interested to learn what some of the greatest designs of the year were? What about the greatest trends of the year? We’ve got them all in this article! We talk...
What’s the difference between motion graphics and animation? Where does illustration come into play? Is it all considered graphic design? In this article, we break down these terms. Even though...
Enough of the confusion and mistakes; graphic design and web design are not identical. Sure, they have similarities and they fall into the same field, but that doesn’t mean that...
The pandemic this year has drastically changed millions of lives around the world. From family life, personal life, and work-life, all humans have seen their lives change from what it...
Digital occupations have taken off in the last several years and graphic design is seemingly one of the most exciting of these. However, graphic designers are like any profession in...
Graphic design has long been a sought after commodity. Business owners and private consumers need graphic design to communicate their ideas, ideals, and messages to the world. Especially now, with...
Wondering what an infographic is? What are the different types of infographics? How can you use infographics? We’re here to give you answers to these questions. In this article, we...
When designing a magazine spread, it's important to take into consideration the challenges and opportunities of this unique format. There's plenty of room for creativity in a double-page magazine spread,...
Facebook posts with images see 2.3X more engagement on their posts than posts without. Tweets with images receive 150% retweets than those without. This is the same with nearly every...
A business card is one of the most powerful marketing assets that a business can have. However, when it comes to business cards even the best of us will judge...
Graphic designers communicate ideas to others through clear and concise visuals using standard design principles. They spend their days translating their client’s vision into art and helping them meet their...
As an entrepreneur, all you want is for your business to keep growing. And as an entrepreneur, you are often the one charged with making crucial decisions related to this...
Graphic design surrounds us; it’s on billboards, flyers, ads, social media, magazines, and nearly every aspect of our lives. As I’m sure you can imagine, with graphic design being in...
Graphic designers and animators work in the same field, meaning that it’s easy, and often, that people mix the two up. Although graphic designers and animators are the same in...
The packaging on a product tends to add greatly to the decision of whether or not a consumer will buy the product. Since packaging is so significant and makes such...
Your business card is a crucial marketing aspect of your business. A good business card will be able to convey your company, what you do, build trust and display your...
So you’ve decided to become a graphic designer. This career is one of the best options for the creator that wants to explore their talents while making a good paycheck....
-The year 2020 is one in which traditional designs and aesthetics are blending with new creative technologies and a dynamic sense of society to produce provocative, unusual designs. - The...
Your portfolio is basically your resume when applying for a new job. It displays your past works, gives clients an example of your style, and overall shows them what you’re...
The world of graphic design is made up of many fields. All of these fields help to give people the perfect result that they’re looking for and giving them what...
Your logo represents your brand to the world. Small businesses often lack the design expertise and financial resources for graphic design services, including for logo design. What’s a small business...
Is your e-commerce site out of fashion? If you haven’t updated it lately, it may very well be. Advances in technology have enabled forward-thinking retailers to create sites designed to...
Launching a business is, sadly, expensive. There’s the cost of a new website, advertising, registration… not to mention sacrificing valuable time to develop the new business! Thankfully, when it comes...
Let’s face it. The world is one spinning cycle of one thing after another coming at us from all angles on a constant basis, yet it takes an imaginative brain...
When developing your brand identity, you have to consider colors, fonts, logos and packaging - all of those visual things that help prospective customers associate your brand with things that...
Graphic design is a form of communication that uses typography, illustration, and design to communicate and solve problems. I’m sure it’s not surprising for you to learn that everyone processes...
Whether you’re an experienced logo designer or a new graphic designer who’s interested in expanding your skillset, a logo design contest is a great way to expand your portfolio —...
Good graphic design is essential to any business venture, and unless you are an excellent graphic designer yourself, you’re going to want to hire out your work. The question is,...
Great logos last a while. But every once in a while, even the best logos need an update. Updates are a great way to show your brand evolution without throwing...
Hiring freelance designers is becoming more and more common, and with good reason. With a freelance designer, you can get better results than with an in-house designer. It’s a bit...
It’s always frustrating when you and your client don’t see eye-to-eye. It’s even more frustrating when you put in hard work and find that your proof is way off the...
Colors and emotions are two of the most significant parts of our life. Outdoor and indoors, colors surround us. From a dark blue to bright pink, colors are something that...
Interested in graphic design as a career? This modern art form is more than meets the eye, and for successful designers, is a lucrative and rewarding industry. If you’d like...
You’ve probably created a PowerPoint presentation at some time in your life, whether for work or school. You’ve likely sat (slept?) through countless more presentations. The art of PowerPoint is...
Even the most talented graphic designers hear those dreaded words: “The printer said this file isn’t print-ready.” Mistakes like this can harm your reputation with clients, cause you extra work,...
There are a multitude of reasons why you might be considering creating your own T-shirt design. T-shirts are extremely popular and can become a cherished item in anyone’s closet. They...
Often a question that will first pop from a designer’s mouth when a client is asking for a logo is, “Do you want a logotype or logomark?” This question tends...
With countless ways to have your logo designed and millions of options to choose from, it’s not difficult to know why people have trouble deciding on one. Everybody wants a...
Logos are the face of a brand: the combination of font, color, imagery, and overall look and feel that represents a company’s offerings and values. Imagine how Nike would be...
Infographics have a lot of potential. They can express complex ideas, illustrate workflows or creative processes, demonstrate relationships among different things, or show the necessary steps to achieving something. Marketers...
Whether you’re developing a new company or rebranding an existing one, a design contest can be an amazing way to gather talent or discover a new way to tell your...
A brand guide provides people with a complete overview of how their brand will be deployed in marketing materials. It serves as a handbook for any creatives working on the...
Buying a home is one of the most important decisions and biggest investments that a person can make. It can be daunting and stressful so building trust and rapport with...
Raster and vector images vary in how and where they are used as well as their resolution and amount of detail they contain. It’s important to know the differences between...
Being a designer is challenging, that goes without saying. You’re expected to create original, good work, and sometimes that isn’t as easy as everyone thinks. We often see beautifully displayed...
Your logo is basically everything to your business. It’s what the public sees, what customers associate you with and, most importantly, what represents your business. When you think of Mcdonalds,...
Naming / Branding
Just like if you worked in retail, food service, beauty, wellness, or another service industry, your marketing presence as a real estate brand is important. With any of those careers,...
Any successful business needs to provide a high-quality product or service as a foundation. However, to establish and maintain a presence in today’s fiercely competitive marketplace, you need something more:...
Brand positioning isn't about tooting your own horn. It's about a company finding a place in the market that's all their own. The company creates a good slogan or tagline. ...
Branding trends come and go every year, and the ones that we’ve seen this year have been amazing. Companies are beginning to change their brand identity to be updated with...
What’s a great way to get more people to discover your company? Go Viral! When your content goes viral you quickly start to see an increased following, more traffic clicking...
Youtube has become the de facto video platform of the 21st century. With billions of uploads on thousands of channels, how do you make sure yours stands out? In this...
Every brand is different, and its messaging is different, with each brand communicating with its consumers differently. The way that businesses communicate with their customers is called their brand voice,...
Good branding is an important part of any business. It’s crucial that you have branding that results in brand loyalty and that is unique to your company. However, having good...
We’ve all seen brand ambassadors and influencers on Instagram. These users post beautiful, aspirational content on behalf of a brand or company. Whenever you’re scrolling past a lovely cup of...
Have you ever wondered to yourself, “is TikTok good for business?” And have you ever wondered how you can turn your brand viral on this legendary platform? With so much...
Have you ever wondered where your favorite brands started? How did they grow from a fledgling company into a giant one that you can’t imagine living without? Knowing our history...
Influencer culture is the most rapidly growing marketing tool today. Yet, influencer marketing, can make or break a company. Find out how an influencer partnership could be the best marketing...
Real estate is a difficult market to master and there’s more competition than ever. The key to outlasting your competition and becoming one of the top of your field is...
Branding seems simple enough, in theory, but building a brand that speaks to the heart of your company and has wide appeal is no easy feat. If you’re unsure how...
What’s in a name? When it comes to wine branding… a lot. There are nearly infinite varieties of wines, but most consumers aren’t expert sommeliers who can pick them apart...
Being a marketing master of public speaking is being able to read the room, understand who you’re addressing, and tailor your message to that particular group. There’s nothing more humiliating...
The next time you relax with a Coke in your Jacuzzi after a long day of driving your Jet Ski and playing Frisbee, ask yourself if you actually used the...
Along with your resume, your cover letter is crucial and can be a deal-breaker when it comes to helping you secure a job you’re applying for. Sometimes the smallest areas...
Wondering how to write those amazing headlines that you see in your inbox? Not getting traction from your newsletters and wondering how to change that? We've been there, but a...
If you’ve ever wondered how to spread the good word of your business and reap the rewards of more users and clicks onto your website, well, look no further. Oftentimes,...
After months of planning and preparing, you’re ready to launch your business and start selling your products. But in order to do that, you have to have a name. So...
Ever wondered how to establish your brand? Having trouble getting started? Want to see a few of the top brands? Check out this article where we share it all! I’m...
When it comes time to develop your brand identity, you’ll be faced with an enormous number of decisions. From the major questions – what logo should we use? – to...
To understand how we got to 2021’s most successful brands, it’s crucial to understand what happened during the pandemic. 2019 & 2020’s Most Valuable Brands Several interesting financial trends evolved...
Trying to find the perfect brand name but finding it difficult? Are you coming up with what you think are unique business name ideas only to find out they're taken?...
So, you’ve decided to start a magazine. Whether it’s online or a paper copy, your magazine will be uniquely you and you probably already have tons of ideas for the...
Pronounced the same but two entirely different meanings; copywriting and Copyrighting. If you don’t want to be one of the millions of others who mistake copywriting and it’s a homonym,...
You’ve done the hard work and you’re almost ready to launch your next product, your new start-up, or your next project. Whatever the case might be, you’re prepared for the...
You’ve thought of the best company domain name; it’s perfect for your company, it’s sure to help you get the cash and you’re buzzing with excitement. You open up your...
Any successful business needs to provide a high-quality product or service as a foundation. However, to establish and maintain a presence in today’s fiercely competitive marketplace, you need something more:...
If you want anybody to read or even consider reading your web content, you need to have a headline that is going to stop them in their tracks from scrolling...
If you are in the process of starting a new business, you may be wondering how to trademark your business name. Lucky for you, it’s a pretty simple process and...
The perfect unlimited naming contest result; it sounds impossible, doesn’t it? Usually, when it comes to naming contests, you can count on at least a few things going wrong, and,...
Many companies assume that handling website content in-house rather than outsourcing is better. While there are several reasons why this may appear more straightforward, once actually thought out, you’ll see...
Some brand names are so perfect, they’ve become synonymous with the product. Do you reach for a tissue or a Kleenex? Do you jot down reminders on a sticky note...
Think about your favorite Instagram accounts or a designer you love. When they post something, you can probably pick out their photo from the bunch because they have a specific...
Logo design is, perhaps, one of the more difficult fields of design. It takes a special touch to create a symbol for a company that tells their story and also...
Business names matter; they matter more then people think and when choosing a business name it’s important that you take your time. Once you choose a company name, it’s nearly...
What you call your small business is one of the single most important decisions you will make regarding your company. And unlike your logo, your web design, or even your...
Not a whole lot of people would name grammar as a favorite subject back when they were in school. Maybe you not-so-fondly recall your eyes glazing over as the teacher...
Beginning the search for a new logo can be an exciting event. It’s also a big responsibility. After all, your logo says a lot about your company and your brand....
A great copywriter can be tough to find. While you’re looking for one, it’s important to keep some objective standards in mind. It’s easy to be wooed by copy that...
Few things in the graphic design world are greater spots of contention than fonts. There are fonts that are universally hated by graphic designers, while others are beloved. Still others...
Choosing fonts is a bit of a science, a bit of an art, and a bit subjective. Everyone has their own preferences for fonts, and each brand or design needs...
Whether it’s your name, your significant other’s name, your child’s name, your pet’s name, or the name of a business, person, place, or establishment carries weight. Names are everywhere, and...
Choosing a name for your small business is among the most important, yet most challenging, tasks you have when developing your brand. Once you gain a regular customer base, it’s...
You're starting your business and things are moving along. There's only one problem: What's your business name? What's in a name after all?A LOT! Choosing just the right name for...
Coming up with a stellar tagline is one sure way to make sure nobody forgets your company. Here are a few tips to make the most of it! Less Is...
Your tagline is a crucial component of your brand. It can communicate your brand’s core offering in just a few words and help unify your message across different platforms. As...
What’s in a name? If you’re running a business…everything. The connotation, formatting, and overall meaning of your business names leaves a powerful first impression on your audience. Choose wisely! Many...
When you consider all that goes into forming your own business - the blood, sweat, and tears in the form of market research, financial planning, and employee hiring - picking...
A tagline is often one of the most memorable aspects of your brand. Think about how many times you’ve walked around singing a catchy jingle or reciting a funny tagline...
For years, the World Web Web has been a land of dot-coms. This domain ending is so expected and desirable that there is an entire market devoted to obtaining and...
Both taglines or slogans are designs that are no easy task to create with logos. It must be created just right to ensure that they are perfect for displaying your...
Startups and Entrepreneurship
You have turned your great idea into a startup business and developed a website for it. Will traffic start flowing to the website by itself? I hate to break it...
Your biggest question as an agency owner should be: how can we make more money without compromising our quality — or working every waking hour? Boosting profitability can be tricky...
If you want to upgrade the way you manage your time and think about important tasks and goals, you should explore the Rapid Planning Method. Developed by life coach and...
Last year took everyone by surprise, especially employees and big corporations that suddenly had to figure out how to adjust to an entirely new way of work. Not only did...
Yes, your business needs a website, even if you don't plan on launching an e-commerce site or publishing lots of content. That's because many people will search for your business...
Be the boss. Decide what time to set the alarm, pick the number of vacations and lunch breaks, choose the salary, and make every other executive decision all while owning...
Hoping to branch out on your own and enjoy the entrepreneurial lifestyle? There are many ways to make that dream happen. You could take your expertise and market your services...
Everyone can start a business, but do women have a different experience on their journey to entrepreneurship? Many generations of women have faced barriers in the traditional workplace, so it’s...
Kickstarter; you’ve heard the term before and you may even already have the base idea of what is it, but you want a more detailed understanding of what it is,...
Your favorite brands were born from a vision. Someone somewhere decided that they wanted to deliver a product or service to the masses and had to choose how they would...
Plain cardboard boxes are just so…plain. There’s a reason you find it hard to throw away the box your iPhone came in. It’s beautiful and you enjoyed opening it! Custom...
So, you’ve heard that blogging can boost your content marketing strategy. That’s absolutely true! However, you can’t just post an article and call it a day. Everything you publish needs...
Do you offer amazing products, but somehow you’re still struggling to land leads and make sales? Your current customers are happy and thriving, but you can’t find the new traffic...
What makes a good website? Compelling copy, sleek design, great images… all those are important, but the best websites are user-friendly first and foremost. And that in turn comes down...
Many individuals want to become entrepreneurs. They need a place to start, a new business idea. Many fields offer opportunities for individual freelancing or for an entrepreneur with a team....
Entrepreneurs have inspired millions around the globe to make the most of their situation and start their journey to success. From Bill Gates to Oprah Winfrey, we’ve seen entrepreneurs who...
Have you ever thought about joining a startup? Joining a startup can be a life-changing decision and, for some, the right one. But without the proper research and knowledge, you...
What business industries thrived during the pandemic? Why did they do well? How did they come out the other side after the pandemic that destroyed so many businesses? Many businesses...
Successfully launching--and growing--a local business is tough work. Something as simple as Google reviews, however, can make life much easier. In the past, local businesses could largely rely on foot...
There are many businesses which you can start in 2020 and beyond because of the amazing advantage the internet provides in lowering the playing field. If you’re thinking about starting...
Ever wonder how companies get funding for their startup? Where they get the money to expand onto their company as it grows? It can seem like companies are pulling money...
Want the best tips for improving your efficiency at work and growing your small business? Want to know where to put your efforts as a small business owner to get...
Becoming a millionaire might not be what it used to be, but it's still a goal for many entrepreneurs. While getting into the 3% isn't easy, the road to get...
Thinking about starting a non-profit? Wanting to get started but nervous to take the dive and get started? Although the prospect of starting a non-profit may seem daunting, we’ve got...
Ever been interested in what it takes to be an entrepreneur? In this article, we take a look at what it takes to be an entrepreneur and traits that you’ll...
Growing your business can easily cost an arm and a leg, but it doesn't have to. You can play with the big kids, even if you're just starting out, and...
Social media is used by thousands of companies every day to grow their company. After all, the stats for everyday use of social media is astonishing and it’s no wonder,...
Something that you may have heard tossed around in the business world is ‘Kickstarter’, one of the leading funding platforms to date. Although a few of our readers may have...
Whether you’ve always planned to sell your business or you’re considering it after seeing how it’s grown, it’s challenging to know how and when to find a buyer. Contrary to...
When you think about growing your business, what strategies do you consider implementing? Do you go back and forth deciding on whether you should focus on social media engagement, SEO,...
Getting into a slump happens to the best of us. We get to a point where productivity lacks, and motivation doesn’t seem to exist anymore. It’s not uncommon and for...
You are a passionate person with big dreams. The idea of going out and getting a 9-5 job working for some random business never sat well with you. With the...
It’s time to go global and be a stellar presence on the international stage, but how do you get there and what’s at stake throughout the process? Expanding your international...
A product strategy is your map to product success; it’s planning out your vision for your product and setting actionable goals that you can do to reach your goals. It’s...
Any entrepreneur will tell you how difficult the balance between life and your startup can be. It seems next to impossible to find a healthy balance for spending time on...
As an entrepreneur, you may find yourself in the perfect opportunity with the perfect investor, customer, advocate when you least expect it. Chatting with someone at the gym. Meeting friends...
This year every company, regardless of size, has experienced their company going through difficult struggles. In a way, this year for companies has been similar to a video game where...
You’ve reached the point; we all know it. The all too familiar feeling when your business begins to sink and you can gradually begin to feel it falling into a...
Being in the business world is difficult no matter who you are; you’re competing with thousands of other businesses and it can be difficult to stay afloat in the over-crowded...
There are about seven billion people in the world — and roughly two billion of those people use Facebook. That’s almost a quarter of our population! There isn’t any other...
With every new business, a new brand is born. Every entrepreneur faces the challenge of finding a visual and thematic identity for their business, but it’s crucial to their eventual...
Branding is essential to the success of any business venture, but maybe especially in the increasingly competitive ecommerce business. What is a brand? Your brand is your customers’ first impression...
Podcasts are a series of episodes of audio programs that customers can digitally stream and play at their convenience. Generally, podcasts are free of charge to the customer. Podcasts have...
Due to the Covid-19 pandemic, many people are now working remotely, while others are launching online businesses. Working from home certainly has its advantages, such as the freedom to set...
Around the world, artists, designers, and other creative people are sheltered in their homes due to the Covid-19 pandemic. As galleries, theaters, studios, concert venues, and agencies shut down, many...
Company culture is among the most top characteristics that job-seekers say is important to them in a workplace — and for good reason. In an age of workaholism and burnout,...
You’ve got a big idea and you’re ready to put it into action. You and your co-founders have meticulously planned your marketing, financial, and management strategies. You’ve got backers and...
Conventional wisdom holds that your best employees are the ones who show up on time, do all their work, and chum it up at the water cooler. But what if...
We live in an era where technology rules. From the way we order lunch at our favorite fast food restaurant to complex medical devices that sustain life, technology thrusts us...
Startups are always a challenge. Sometimes, people get carried away with the details of their offering and trying to beat out the competitors. They might be competing on quality. They...
These days, you need graphic design for a wide range of assets. For your sales materials to your print advertising to your social media graphics, you need designers to help...
You may have a good idea. You may have good business skills. But to be a great entrepreneur, you need to have a vision for your company. If you’re not...
Every new year is a new beginning, full of unlimited possibilities. 2022 is no different. Do you want to start a new career this year? Are you up for a...
Imagine yourself waking up, strolling into the kitchen to make your first pot of coffee, wearing your pajamas, maybe even stepping outside to watch the sunrise. Take that a step...
Humans have the unique capability of connection. They can be inexplicably caught up in memories spurned from the scent of bread baking, a song playing on the radio, or even...
Whether a startup makes it or breaks it within its first year determines its ultimate success. While the reasons for a startup’s success or failure can seem elusive, they usually...
Entrepreneurs everywhere are riding the wave of startups, hoping to be the one that stays up the longest. People who are content with the old daily grind way of making...
Perhaps you’re looking to invest in something and are unsure what. Maybe you’re thinking of having it be a startup, but you’re still not sure. Will it work out? What...
Nowadays, it seems like everyone has a startup and for a good reason too, startups are amazing. However, although this is the case, it also means that, if you have...
Countless things come into play when creating a start-up, and many variables that you want to take into account. It all leads to one goal; making your start-up successful. Everyone...
Working for a start-up is always a decision that you should carefully think about before deciding if you want to work for one or not. Usually, the pay isn’t much,...
Business Development and Growth
Brand consistency is important in building trust and recognition. To maintain brand consistency, you must remain on-brand across marketing channels and in everything that you do as a brand. More...
In a world of images and branding, every company needs a talented design team for marketing and communications. It's not always possible for small businesses to keep permanent teams. Even the companies...
The coronavirus pandemic has changed the future of business. Adjustments made during lockdowns and as things began to open will determine how businesses will fare. These 8 trends should be...
While Cisco, Eventbrite, Orange Theory Fitness, 23andMe, and Bumble all sound like a random list of companies when grouped together, they all have one thing in common. They are all...
Image source Advertising is a crucial aspect of running a business. With the changing of times and advances in technology, the sky is the limit when it comes to advertising...
Have you ever visited a site, or browsed something on the web, and then seen ads targeted towards what you looked at the next few days? Maybe you were checking...
Every successful business, in every industry, has one particular thing in common: high-quality leadership. Without a great leader, any business, no matter how incredible the product or service is, is...
It can be hard to land an interview in today’s job market, never mind actually getting the position. For new professionals and people looking to make a career change, the...
Do you want to shop small but don't want to go out? Want to experience the feeling of a small, local shop and know that you’re supporting a small business...
Starting a business, and successfully running a business, can be one of the most worthwhile decisions you’ll ever make. However, there comes a moment when second guessing that decision leaves...
Scared of getting a negative review of your business? That’s totally normal. Customer complaints and criticism can feel like a personal attack — or at very least, an unfair strike...
Nike and Apple. Doritos and Taco Bell. Starbucks and Spotify. These brands go together like peanut butter and jelly — and that’s no accident! It’s all thanks to the power...
User-friendly. User experience. User-focused. These basic elements of good website design all reflect the grand principle of usability: the idea that every website should be built with the user in...
Email is probably the Internet’s oldest form of communication that still has an enormous impact. While we may not be hanging out in newsgroups or sending IRC chats anymore, we...
You have a small inkling, then a feeling, then a growing wish to sell your business. You feel the time is right, perhaps for your own personal reasons or maybe...
A business philosophy can be life-changing for a company. When you’re first creating your business philosophy, you want to ensure it’s one that not only fits your company but encourages...
Two of the most essential factors in the success of your business are having a solid business plan to guide you through and strategies to build your brand. Here we...
With the Covid -`19 Pandemic, it’s no surprise that we’ve seen so many storefront stores switch to e-commerce. Thinking about making the decision and switching yours as well? Maybe a...
Your business means everything to you and to others who depend on its success. If you leave your plans to chance, how well do you think your business will perform?...
Ever wonder how some businesses seem to expand into the stratosphere with marketing and networking success? Oftentimes, the key is simply a matter of who you hire and whether their...
From the iconic Nike logo to the memorable Google colors, logos surround us from the internet to billboards. So, what’s the importance of these logos? Why does every company put...
Thinking about selling your business? Emotional as it may be to sell what you’ve worked so hard on, there’s also a lot of practical things that go into selling something...
Google AdSense isn’t a get-rich-quick scheme, but that doesn’t mean you can’t make decent money with it! In fact, Google AdSense is one of the better and more reliable ways...
The success of your business venture starts at your business model, yet so many entrepreneurs lack the basic understanding of what a good business model actually is. If you’re among...
There has been much debate about the difference between business people and entrepreneurs, and often, people claim the titles when they don’t actually run a business, while others shy away...
Brand ambassadors are crucial for the success of a brand and it’s products. Brand ambassadors are incredibly vital for businesses of all sizes. With the internet reach in our day...
Instagram is one of the most popular social media platforms to date; the platform is widely known and it’s rare to meet someone that doesn’t have an account on it....
A chatbot, or bot, is a software application that simulates a real human conversation. Chatbots process and interpret the user’s words and instantly provide a pre-set answer to the user....
Although it may be dreaded to hear, there comes a point in every company where legal representation will be needed. You’ll hear the horror stories about small companies that have...
One of the most common pieces of advice that entrepreneurs receive related to business is to start small, then expand. And that’s exactly what many companies do – they focus...
Every entrepreneur dreams of scaling their company one day. When starting off, every company’s long-term goal is to work towards growing and scaling into a bigger company that, ultimately, makes...
When starting a business, you’ll be faced with countless decisions. There’s no shortage of research, and various questions will arise when starting your own company. One of the first questions...
Ever heard the expression “Two’s company, three’s a crowd”? How about “too many cooks in the kitchen”? Amusing aphorisms aside, the composition of your business’s executive team is an understated...
When you look at any leading company, you’ll find that behind the company, is a good leader. After all, a company is only as good as the person who runs...
Most small business owners have every intention and desire to have their company running on all cylinders, but sometimes those best intentions can actually get in the way of the...
Competitors are a huge part of any company; they play a crucial part in the business. Competitors, oftentimes, will be able to tell you more about your company then your...
Businesses should constantly be growing their company; whether it be through developing new products or having new thoughts on your marketing strategy, it’s important that throughout the years you adapt...
The coronavirus pandemic has turned our world upside down. We’ve seen a crash in the stock markets and millions of companies have faced unexpected losses during this time. Some companies...
Management and leadership are not the same thing. If you’ve ever worked in a place with a toxic atmosphere, you probably noticed that the negativity permeated down from the top...
Content marketing is where it’s at. Every business now is using content marketing to grab consumer’s attention and convince them to use their services. If done right, there’s something almost...
Marketing; it’s the key aspect that has the power to make or break a company. Do it right, and get your company out there and customers buying from you, and...
If your company experiences a cyber-attack, that cyber-attack is no joke. Many businesses, especially when it comes to small businesses, view themselves as less susceptible to having cyber-attacks affect their...
When you need to connect your mind to the business in question without ever seeing the actual name of the brand, how important is it for instant recognition? Without question,...
The world has largely moved online, and knowing how to conduct business online has become essential to success. But how do you build and conduct a successful online business? This...
A phrase that is not uncommon to hear in the business world is ‘sister company’. Perhaps you’ve heard it mentioned in an article you read online, or maybe you’ve heard...
Leading a team in business is hard. Leading a team that is working remotely is even harder. Just last year it might have been said that leading a remote team...
Most adults remember the days of Saturday morning cartoons. Waking up early, claiming a seat on the couch with a tv tray and bowl of cereal, and spending all morning...
Working from home can be both freedom of expression feeling, or a completely chaotic experience if left to your own devices. More often than not, being a remote worker has...
These days, it isn’t enough to have a catchy name, beautiful logo, or robust marketing strategy. Consumers, especially those of younger generations, desire experiences. That’s why you need to transform...
Personal brands aren’t just for life coaches, fitness gurus, influencers, or home organization experts! Everyone, no matter their industry or career level, needs a strong personal brand. Creating a personal...
Not all big ideas are winners. It’s not that they aren’t good, it’s that there is little to no market for them. Needless to say, that’s a dealbreaker when it...
When you think about protecting your business, you might first think of installing an SSL certificate on your website or a security system at your store. However, there’s another type...
Small business owners have a lot in common. They are resourceful and creative, among other things. But aside from finding common traits among business owners, there’s an important question to...
Marketing is for real! Marketing in itself is not a waste of money, but many methods of marketing chomp away loads of finance without generating satisfying returns. Most marketing campaigns...
We’ve all heard it: “The customer is always right.” But, what if I told you that’s not true? To be frank, sometimes the customer is flat out wrong. If you’ve...
Managing a family business can be challenging. It often requires a careful balance of work-life and personal life. Clearly establishing boundaries and fine-tuning roles is the key to long term...
Doing a little soul searching and being self-aware can change the course of your life. We’re all guilty of having toxic behaviors at some point in life. It happens. Recognizing...
Every entrepreneur dreams of scaling their company. When starting small, every company’s goal is to work towards growing and scaling into a bigger company that, ultimately, makes a larger profit....
There is a theory that some people are just born leaders and their charisma is an innate, un-teachable trait. Somehow, they know exactly the right thing to say at the...
One of my very first jobs was marked with a huge failure. Something I had worked hard on, had invested hours in, had not gone the way we had wanted...
Change is inevitable in business; it's often necessary for growth. Change in business highlights something about companies that most people don't want to admit that their enterprises have disabilities. Whether...
If you feel like you hate your job or are miserable in your workplace, you’re not alone. Around the world, a mere 13 percent of workers feel energized and engaged...
We all know that branding is important for the success of a company. Rebranding allows brands to get a much-needed refresh as the brand evolves and adapts to change. After...
Believe it or not, the holidays are upon us once again! For your business, this season means much more than turkey and stuffing at the dinner table or where best...
In order to have a successful business, it is imperative that you focus on web design. This is because many potential customers will visit your website in order to learn...
One of the great things about today’s business climate is that people are far less likely to settle. More people than ever before are preparing to jump in and start...
Although there are many people still adapting to the idea, outsourcing your graphic design isn’t a bad idea. There are many benefits that you get from outsourcing your design that,...
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