Try a free AI logo, then get it designed by a real professional
Our AI logo tool generates a free starting concept in seconds from a few prompts. It is a fast way to see an idea take shape, and a useful first step before you run a real logo project with our global creative community.
What the free AI logo maker does
The tool is free to use while it is in development. Give it four things and it generates a logo concept in seconds:
- The name to go on the logo, for example Fox Enterprises
- A logo style: modern, simplistic, illustrated or corporate
- A short description of what your company is, for example an eco friendly product review company that specializes in solar panels
- Up to three elements you want included, separated by commas, for example leaf, lock, recycling
It is a genuinely useful way to see an idea visualized quickly. It is not a substitute for a finished, rights-cleared brand asset, which is what a real logo design contest is for.
When to use the free tool versus running a real logo project
The free tool is built for quick exploration. A real logo project, starting at $99 all inclusive, is built for the logo you will actually use, with dozens of custom concepts from professional creatives and full commercial rights when you award a winner.
| Free toolAI logo maker | Paid, per projectLogo design contest | |
|---|---|---|
| Cost | Free | From $99, all inclusive |
| Who makes it | An algorithm, from a few prompts | Dozens of professional creatives, working from your brief |
| Number of directions | One generated image at a time | Many original concepts to compare and choose between |
| Feedback and revisions | None, you re-generate and hope | You rate entries and request changes while the contest runs |
| Commercial rights | Not guaranteed, check before you use it | Full commercial rights and source files on award |
| Turnaround | Seconds | 10 days standard, or 48 hours with the rush add-on |
| Best for | A rough idea or placeholder while you plan | The logo you will actually trademark, print and publish |
Why it is worth getting the logo right
A logo tends to be the single most memorable piece of a brand. Businesses spend real time on button colors, fonts and signage, but the design most customers actually recall is the logo. That is why it is worth moving past a quick AI concept to custom work once you are ready to commit: a real contest gives you dozens of directions from professional creatives, the ability to request revisions, and full commercial rights and source files the moment you award a winner.
Free tool questions, answered
Is the AI logo maker really free?
Yes. It is a free tool for generating a starting logo concept while it is in development. There is no charge to try it.
Can I use the AI generated logo for my business?
It is meant as a quick starting point or placeholder, not a finished, rights-cleared brand asset. For a logo you can confidently trademark, print and publish, run a real logo design contest, which comes with full commercial rights and source files when you award a winner.
What is the difference between this tool and a real logo project?
The free tool generates one AI image at a time from a short prompt, with no feedback loop. A real logo project on Hatchwise starts at $99, all inclusive, and gets you custom concepts from dozens of professional creatives, the ability to request revisions, and full commercial rights plus source files when you award a winner.
When should I use the free tool versus starting a project?
Use the free tool when you want to see a rough idea in seconds, for early brainstorming or a placeholder while you plan your brand. Start a real project once you are ready for a logo you will actually use, since it gives you many custom directions from real designers, revisions, and full rights on award.
Does Hatchwise offer anything between the free tool and a full project?
Yes. If you like a direction from the AI tool but want it refined, you can customize it with a designer for a flat $49, or start a full logo design contest from $99 for a completely custom set of concepts.
Get a professional logo designed for your business
Take your free AI concept further, or start fresh with a real logo project. Dozens of custom concepts, full commercial rights, from $99 all inclusive.