Find the perfectcustom logo design

Hatchwise is a design service that runs your logo project as an open contest. You write one brief, professional designers from the Hatchwise community submit original concepts against it, and you compare finished directions rather than reviewing sketches from a single designer. Packages start at $99 all inclusive, and the price you see already contains the $49 listing fee and the prize paid to the designer you award.

What you get for the package price

Every package includes the prize for the winning designer, the $49 listing fee, and a minimum number of entries. On award you receive the layered source file plus JPG, PNG, TIFF, EPS and PDF, and full commercial rights transfer to you, so you can trademark the mark, adapt it and use it on anything. Higher packages carry a larger prize, which is the single biggest lever on how many designers take part.

Writing a brief that gets usable entries

Name the business, what it sells and who buys it. Say where the logo has to work, for example an app icon, a shopfront sign or an embroidered shirt, because those constraints shape the mark. List two or three logos you admire and one you dislike, and say whether you want a symbol, a word mark or both. Then leave the aesthetic open, so the entries are genuinely different from one another rather than eighteen versions of your own sketch.

Steering the contest while it runs

Rate entries as they arrive, comment on the ones with potential, and ask for changes: a different color, a simpler mark, another typeface. Designers iterate while the contest is live, and the buyers who get the best results are the ones who reply. You can award a winner at any time while the contest is running. The 10 day submission window is the guaranteed time for entries to arrive, not a waiting period before you are allowed to choose.

Options worth knowing about

A blind contest hides entries from other designers while it runs, so nobody builds on someone else's direction. A private contest keeps the brief and entries off public pages and out of search results. A 48 Hour Rush brings entries in fast when you have a launch date. If you need more time after the submission window, extensions are available for a small fee per day, and are free on Gold and Custom tiers and on Hatchwise Unlimited.

If nothing works out

The money back guarantee covers you when a contest runs its full course, receives fewer than the minimum entries your package promises, and no winner is awarded, with the request made within 14 days of the submission period ending. In practice most contests never get near that, but it is the reason a contest is a lower risk way to buy a logo than a deposit to a single designer.