Mascot Design Pricing

Custom character and mascot design contests

A mascot design contest gets you an original character that can carry your brand across packaging, apparel, signage and social. Illustrators submit full character concepts to your brief, packages start at $179, and you can award at any time while the contest is running. The layered source file and full commercial rights transfer to you on award.

  • From $179, with the $49 listing fee already in the package price
  • Dozens of original character concepts from illustrators, not clip art
  • Ask for pose, expression and color changes while the contest is live
  • Layered source file and full commercial rights on award
Pricing

Mascot and Character Design contests

  1. Bronze

    $179

    15+ designs

    2+ designers

    • $130 prize amount
    • Completely Custom Mascot Designs
    • Money Back Guarantee
  2. Silver

    $269

    30+ designs

    10+ designers

    • $220 prize amount
    • Completely Custom Mascot Designs
    • Money Back Guarantee
  3. Unlimited

    $359

    Unlimited Custom Mascot Designs

    Creatives Vary

    • $310 prize amount
    • Completely Custom Mascot Designs
    • Money Back Guarantee
    • Dedicated support
    • Free contest extensions
  4. Unlimited Plus

    $359+

    Unlimited Custom Mascot Designs

    Creatives Vary

    • Custom prize amount
    • Completely Custom Mascot Designs
    • Money Back Guarantee
    • Choose your own prize amount
    • The higher the prize the more entries you can expect
    • Attract the most experienced designers with a higher prize

Contest upgrades

  • Private Contest$30
  • 48 Hour Rush Contest$35
  • Highlighted Contest$7
  • Featured Contest$18
  • Designer Email Blast$25
  • Blind Contest$20

All Character & Mascot Design contests include:

  • Ownership of 1 Design
  • Static Uncoded Design in PSD format
  • Multiple Designs to Choose From
  • $49 Listing Fee Included
  • Money Back Guarantee

Each contest package includes the “prize amount” that the creative who you select as a winner gets in exchange for transferring the rights and delivering final files (minus any commission charged to the creative by Hatchwise).

Character & Mascot Design Contests

Character & Mascot Design Contests

A mascot design contest gets you an original character that can carry your brand across packaging, apparel, signage and social. Illustrators submit full character concepts to your brief, packages start at $179, and you can award at any time while the contest is running. The layered source file and full commercial rights transfer to you on award.

Very clearly the Hatchwise designers that have gone to the trouble of hunting down our website or going to our LinkedIn page, because they’re adding things to the logo that I didn’t put in the contest — they found it. It’s very clear that there are people and designers who are taking it seriously and putting in the work.

Mark Snyder

Verde Terra

Our character and mascot design is the definition of memorable

We've got mascot and character design packages for budgets of all sizes

How it works

Crowdsourcing a Character & Mascot Design is quick, easy and fun

  1. Step 1

    Tell us what you need

    Fill out our simple creative brief and decide how much you want to spend for your new mascot design.

  2. Step 2

    Review dozens of entries

    Our community of creatives will create unique, custom entries, just for you, based on your creative brief.

  3. Step 3

    Choose your favorite

    Once you’ve found the perfect character design just select it as the winner, receive full rights, and start using it!

Questions

Common questions

What is the difference between a mascot and a logo?

A logo is a mark that has to work small and stay consistent. A mascot is a character with personality that can be posed and reused, which is why mascot contests draw illustrators and cost more than an entry level logo contest.

How much does a mascot contest cost?

Character and mascot packages start at $179. The $49 listing fee is included in the package price and the rest is the prize paid to the winning illustrator.

What should the brief say?

Who the character is, the personality, the audience, whether it must work in a single color, and where it will appear. References to characters you admire are useful, as long as the result must be original.

Can I get extra poses or expressions?

Yes. Additional designs are available at $100 each from the winning illustrator after the award, which is the normal way to build a small pose library.

Do I own the character?

Yes. Full commercial rights transfer to you when you award, including the right to use the character on merchandise and in advertising.

More detail

How a character and mascot design contest works

A mascot design contest gets you an original character that can carry your brand across packaging, apparel, signage and social. Illustrators submit complete character concepts against your brief, and packages start at $179 with the $49 listing fee included.

A character is not a logo

A logo has to survive being tiny and stay identical everywhere. A mascot has personality, poses and expressions, and lives at larger sizes. That is why mascot contests attract illustrators and start higher than an entry level logo contest, and why briefs should describe a personality rather than a shape.

Plan the poses you will need

Award one character, then extend it. Additional poses, expressions and single color versions are available at $100 each from the winning illustrator after the award, which is how most buyers build a small library without briefing a second contest.

Files, rights and payment

On award you receive the layered source file plus JPG, PNG, TIFF, EPS and PDF, and full commercial rights transfer to you. Designers are paid the prize on the 1st and the 14th of each month via PayPal. Additional pieces are available at $100 each from the winning designer after the award.

Timing, upgrades and the guarantee

Award at any time while the contest is running: the 10 day window is the guaranteed period for entries, not a wait. A 48 Hour Rush speeds entries up, blind and private options limit who sees what, and extensions cost a small fee per day, free on Gold and Custom tiers and on Hatchwise Unlimited. If a contest runs in full, misses your package minimum and no winner is awarded, the money back guarantee applies within 14 days of the submission period ending.

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