What is a company slogan?

Also called a tagline, a slogan is a catchy phrase that concisely captures yourbusiness’s appeal. The best slogans express your “value proposition” — the core value you provide to your customers. For example, Nike’s “Just do it” and Apple’s “Think different” are powerful slogans that motivate people to buy their products. They sell benefits and excitement rather than overtly describing the business.

A slogan can also be a unique phrase for a particular campaign or product line. Le’s say you’re doing a big push for your newest release. A slogan is a repeatable and memorable phrase you can use in advertisements, email updates, and social posts about the release. A well-defined campaign also benefits from a unique slogan that gets “tagged” onto advertisements. Look at MasterCard’s late 1990s “Priceless” campaign for a great example.

Why do you need a company slogan?

Even small businesses benefit from slogans for several reasons:
Slogans instantly communicate your core offering to prospective customers. That’s why slogans often double as header text for your website or brochure!
Slogans create recognizability. Especially if you have a generic name or one that is similar to others, a unique slogan reassures customers that you’re the brand they previously purchased from.
Slogans promote good brand alignment (creating the reputation you want your business to have) by using the right tone, core message, and value proposition for your target market.

How do I create a company slogan?

Slogans are easier said than done (literally!). Here are a few requirements for aneffective, impactful slogan:
Short enough to be memorable, yet uniquely phrased without being obtuse. Again, Apple’s “Think different” is a great example because it leaves off the “-ly” from “differently,” making this phrase both memorable and, well, different!
In line with your business’s values, market position, and your target audience’s tastes and needs. For example, consider Taco Bell’s witty slogan (“Think outside the bun”) versus Chipotle’s “Food with integrity.”

Company taglines are ultimately best left to copywriters who have a way with words. You’ll want an expert who can capture your brand’s essence in a memorable, compelling phrase. Often, tagline writers have a good understanding of brand alignment as well!
That’s where Hatchwise’s slogan writers come in.