Logo Design Companies for 2023
In recent years, and especially in the past few months, the design industry has seen a huge boom in AI technology. As the types of things you can do with these algorithms expand, we’ve seen a growing push for more creative uses. One of the latest is AI logo design and development.
While there aren’t many sites providing services for logo design done through AI, there are a few logo generators, a basic form of AI, that provide branding services for a fee when you use their online logo maker.
On the other side, companies like Midjourney and OpenAI can create logos using their AI engines, but their scope and usage rights are different. Their capabilities are different as well, and using them takes varying levels of technical expertise.
Here, we’ll discuss the top companies that can help you with some sort of AI logo design, what they do, and the pros and cons associated with each one. These interesting companies are on the edge of this growing field and are likely the companies you should keep your eye on as the industry moves forward.
Let’s dive in.
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4 Top AI Logo Design Companies
that can help you with some sort of AI logo design
Get to Know Midjourney:
Midjourney is a Discord-based AI image and content generator that uses a unique AI bot to produce pictures or short text based on provided prompts from the users.
Midjourney How It Works-
Breaking Down Their Process:
Using Midjourney to create AI images is pretty straightforward. Just use the following steps.
Midjourney’s Best Features:
Midjourney is exceptionally fast and can take your prompts and create something unique that provides inspiration for a logo. There are many basic, 2D-type icons that the bot can produce well. By using the generator as a reference that needs to be expanded upon, you can cut down on the time needed to create your logo.
And because you can see so many logo options so quickly, it can provide a lot of jumping-off points.
Should You Use Midjourney?
When it comes to logo design, using something like Midjourney to brainstorm a few references could help you to save time when you go to work with a designer. However, it’s unlikely that you’ll be able to rely solely on Midjourney to create a logo. The current algorithm is better with more artistic illustrations and can’t offer appealing typography, which is often a crucial part of a logo.
It can also be difficult to layer several styles, such as a minimalistic outline structure with a more detailed, watercolor-like central feature.
Midjourney offers three paid plans that are separate from the free trial. The free trial covers .4 hours of Fast GPU time, where the bot will try to create your image instantly, and three concurrent Jobs, with ten Jobs waiting in your queue. The other plans break down as follows:
Get to Know OpenAI’s DALL-E 2:
OpenAI’s DALL·E 2 creates and edits original images by using prompts. Just like the AI bot mentioned above. DALL·E 2 uses machine learning and AI to “understand” the relationship between images and their descriptions. The program is now available in beta as of July 2022, and many have been using it to create interesting generated images. It is designed for developers looking to use the tool in their own apps.
DALL-E 2- How It Works-
Breaking Down Their Process:
Through a process called “diffusion,” the AI takes a pattern of random dots and slowly changes that pattern to move it closer to an outcome when it recognizes certain aspects of that image. The AI had “learned” from provided sources so that it can deliver an accurate result when prompted for an image.
The tool has been constructed with community guidelines, including preventing harmful, hateful, or graphic imagery from being created, in mind.
The AI can also use this diffusion process to expand a canvas beyond the original, edit original images to include more pieces, and create variations of an original image in a similar style.
The general process of creating images is similar to Midjourney, but this code-based operation is done through an API. It breaks down like this:
DALL-E 2’s Best Features:
The best thing about using the DALL·E API to create art is that it has been consistently improved to generate more realistic results. It can also make images very fast, similar to Midjourney. This speed can make it an impressive tool to use alongside a graphic designer to create a final outcome. By providing an array of quickly generated images of the direction you’d like to go, you can streamline the design process.
Should You Use DALL-E 2?
If you’re looking for a logo designer or design program to work with you through AI, this isn’t what you’re looking for. However, if you’re looking for the underlying technology that could help you create an image generation or logo generation app for you and your customers to use, this system can provide the undying framework necessary to make that happen.
You can use DALL·E in apps you’re creating to generate and edit images and art. Their image pricing model offers three tiers of resolution that come with their own price. They are as follows:
1024 x 1024
512 x 512
256 x 256
Get to Know Looka:
Looka is a logo generator and design service that uses technology to help you create personalized branding materials, including logos, business cards, social media assets, and email signatures. Looka’s AI-powered software can create a logo based on your vision with no design skills required. You can generate endless options that only take a few minutes to make and tweak them to get exactly what you want.
Looka- How It Works-
Breaking Down Their Process:
Looka brings together a simple AI logo maker with the ability to customize it in several ways so that you can make beautiful logos and get branding assets fast. Once you have your logo, use the Brand Kit provides over 300 branded templates that you can use to generate custom marketing assets and even build a website. From there, you’ll be ready to launch your business with a suite of matching branded templates. The process works as follows:
Looka’s Best Features:
Looka’s Brand Kit is how you’ll go about purchasing your design and the templated assets using that logo. As a subscriber, anytime you want to customize or download new assets, you can do so from the Looka dashboard. Looka imports your logo colors and design elements into their Brand Kit and creates fonts and patterns, plus photos and copy related to your industry.
The Brand Kit editor also makes it easy to tailor the pre-set templates into marketing materials suited for your needs in just a few minutes. You don’t need any graphic design experience and can adjust pretty much everything. You can upload your own photos to these branded templates to make them even more personalized. Brand Kit subscriptions allow you to download the designs in multiple formats, including print-ready PDFs, and give you the assets you’ll want to keep your branding consistent across several platforms.
Should You Use Looka?
If you’re looking for a quick, easy way to come up with a standard logo that you can quickly plaster across all your branding, Looka can be a good option. It’s fast and simple, and you can customize your design to a certain extent to get the results you want. The designer is simple, but the generated logo designs that their AI machine comes up with can do some of the heavy lifting when it comes to inspiration and drafting various concepts.
If you want something that is totally customizable or has a more expansive library of options for icons and color settings, this may not be for you. It depends on the industry you’ll be working in and the types of icons you’re looking for. If you want something more realistic and detailed, it may be challenging to find what you want. However, if you’re looking for something abstract and minimal, there will be a lot more options available.
Looka has four pricing options that breakdown as follows.
Basic Logo Package
Premium Logo Package
Brand Kit Subscription
Brand Kit Web Subscription
Get to Know LogoAI:
The LogoAI engine helps you to create a personalized logo by “understanding” logo data and design best practices. It can provide all design sizes and formats for your new logo, and you can download it whenever you want. The platform is designed to help you automate your branding, from matching identities to on-brand social content.
LogoAI- How It Works-
Breaking Down Their Process:
Using LogoAI to create a new logo is pretty straightforward, and the overall process of using them for your branding is as follows:
If you need to have manual adjustments made to your design, you can select the specialized option presented. For $40 extra, LogoAI will connect you with an in-house designer who will manually adjust your logo based on your instruction. You’ll have up to three revisions.
You can also make unlimited design changes within three days of your logo purchase. You’ll go to the “my designs” section and click on the [Edit] button to change the design you’ve purchased.
LogoAI’s Best Features:
There are several brand assets that come with the higher plans offered by LogoAI that can be very helpful when you’re establishing your visual identity. You can get logo mockups and Word & PPT templates, and creating a suite of branded content can be as simple as one click when you’re using their internal platform.
You can also choose from several business card designs tailored to your logo styles and colors as well as Facebook covers, Twitter headers, and Instagram stories. Branded social media content is included in the brand package. They also have an option for posters and flyers. You can customize and download a branded poster or flyer within your brand center that you can use for various promotional purposes.
Should You Use LogoAI?
If you’re looking for a quick, basic logo designer that can get you assets quickly and do not want anything too complicated or detailed, then LogoAI can be a good choice for you. The software is simple, and while you can have some manual adjustments made, you only get up to three revisions for this, and it’s up to LogoAI’s discretion what it will cover as a manual adjustment.
If you want something very personalized or in a more illustrative, detailed format, then the service may not be for you. When it comes to complex designs and enhanced graphic elements, such as detailed icons, watercolor effects, illustrations, etc., these AI logo generators don’t have the abilities that hiring a professional will come with.
LogoAI had three package options as follows: