Top AI
Logo Design Companies for 2023
Author: Sohil
(updated 2023)
In recent years, and especially in the past few months, the design industry has seen a huge boom in AI technology. As the types of things you can do with these algorithms expand, we’ve seen a growing push for more creative uses. One of the latest is AI logo design and development.
While there aren’t many sites providing services for logo design done through AI, there are a few logo generators, a basic form of AI, that provide branding services for a fee when you use their online logo maker.
On the other side, companies like Midjourney and OpenAI can create logos using their AI engines, but their scope and usage rights are different. Their capabilities are different as well, and using them takes varying levels of technical expertise.
Here, we’ll discuss the top companies that can help you with some sort of AI logo design, what they do, and the pros and cons associated with each one. These interesting companies are on the edge of this growing field and are likely the companies you should keep your eye on as the industry moves forward.
Let’s dive in.
SPECIAL OFFER:
Get $10 OFF the next Design or Naming Contest you run on Hatchwise:
We’ve compared
4 Top AI Logo Design Companies
that can help you with some sort of AI logo design
The biggest list of AI Logo Design Companies:
Sharing is
caring!
1145
SHARES
01
"Midjourney "
Get to Know Midjourney:
Midjourney is a Discord-based AI image and content generator that uses a unique AI bot to produce pictures or short text based on provided prompts from the users.
Midjourney How It Works-
Breaking Down Their Process:
Using Midjourney to create AI images is pretty straightforward. Just use the following steps.
- Join the Discord- Go to Midjourney.com, click on “Join the Beta,” or go directly to the Midjourney Discord. You’ll need a Discord login.
- Find a Newbies Channel- On the Midjourney Official Server, select any newbies channel visible in the left sidebar. You can also generate images with the Midjourney Bot on a server that has invited the Bot.
-
Use the /imagine Command- On Discord, use the /imagine Command to create images. You can also change default settings, monitor user info, and more with the Commands. The /imagine command generates a unique image from your prompt- a short text description. To use create a prompt, do the following:
- Type /imagine prompt: or select the /imagine command from the slash commands pop-up.
- Type your description of the image you want in the `prompt` field. This can get pretty involved depending on how specific you want to be.
- Click return to send your message.
- Processes the Job- The Midjourney Bot comes up with an image in about a minute. Generating an image activates the free Midjourney trial, where you can initiate roughly 25 Jobs before a subscription is required. A Job is any action that uses the Midjourney Bot, including using the /imagine command to create a grid of images, upscaling, or creating image variations.
- Upscale or Create Variations- After the initial image grid has finished generating, you can use the bot to generate a larger version and add more details. You can also use the V buttons to create slight variations, which will display a new image grid. The 🔄 (re-roll) provides a new grid based on your original prompt.
-
Rate Images- After using upscaling, new options will appear: Make Variations, Light Upscale Redo, Beta Upscale Redo, and Web.
- Make Variations creates a variation of the upscaled image with a new grid of four images.
- Beta/Light Upscale Redo: this performs the upscaling again using a different upscaler model.
- Web: This opens the image in your gallery on Midjourney.com
- Rate: Click a smiley button to rate any upscaled image. The top 1000 daily image raters will get an hour of free Fast Mode.
- Save Your Image- When you click on the image to open it to full size, right-clicking will allow you to save the image. All images are immediately available on midjourney.com/app.
- Subscribe to a Plan- Once the free trial ends, you’ll want to choose a subscription plan to make more images. You can use the /subscribe command in any Bot Channel, which will give you a personal link to the Midjourney account page.
Midjourney’s Best Features:
Midjourney is exceptionally fast and can take your prompts and create something unique that provides inspiration for a logo. There are many basic, 2D-type icons that the bot can produce well. By using the generator as a reference that needs to be expanded upon, you can cut down on the time needed to create your logo.
And because you can see so many logo options so quickly, it can provide a lot of jumping-off points.
Should You Use Midjourney?
When it comes to logo design, using something like Midjourney to brainstorm a few references could help you to save time when you go to work with a designer. However, it’s unlikely that you’ll be able to rely solely on Midjourney to create a logo. The current algorithm is better with more artistic illustrations and can’t offer appealing typography, which is often a crucial part of a logo.
It can also be difficult to layer several styles, such as a minimalistic outline structure with a more detailed, watercolor-like central feature.
Pricing Structure
& Options
Midjourney offers three paid plans that are separate from the free trial. The free trial covers .4 hours of Fast GPU time, where the bot will try to create your image instantly, and three concurrent Jobs, with ten Jobs waiting in your queue. The other plans break down as follows:
Basic Plan
- Fast GPU Time is 3.3 hr/month
- Purchasing Extra GPU Time is $4/hr
- Work Solo In Your Direct Messages
- Maximum Queue is 3 concurrent Jobs with 10 Jobs waiting in the queue
- You can Rate Images to Earn Free GPU Time
- Usage Rights include General Commercial Terms
Standard Plan
- Everything above plus:
- Fast GPU time of 15 hr/month
- Unlimited Relax GPU Time Per Month
Pro PLan
- Everything above plus:
- Fast GPU time of 30 hr/month
- 12 concurrent Fast Jobs, 3 concurrent Relaxed Jobs, 10 Jobs waiting in the queue
- Stealth mode
Midjourney
PROS
- Free trial of roughly 25 image prompts
- Quick, you get four image options in about a minute
- Large internal database of reference, which can create work of varying styles
- Relatively inexpensive compared to other graphic design options
- Does have a stealth mode so that others can’t see your images
Midjourney
CONS
- Getting the AI to create exactly what you want can be challenging
- Quality is a bit open-ended and can be hit or miss
- It can’t presently do typography well and seems to have trouble with letters
- Most details will need to be refined
- Copyrighting your images is still up for debate
- Stealth mode is only available in the Pro Plan and only protects images made in Direct Messages or on a private Discord server.
02
"OpenAI’s DALL-E 2- "Join us in shaping the future of technology."
Get to Know OpenAI’s DALL-E 2:
OpenAI’s DALL·E 2 creates and edits original images by using prompts. Just like the AI bot mentioned above. DALL·E 2 uses machine learning and AI to “understand” the relationship between images and their descriptions. The program is now available in beta as of July 2022, and many have been using it to create interesting generated images. It is designed for developers looking to use the tool in their own apps.
DALL-E 2- How It Works-
Breaking Down Their Process:
Through a process called “diffusion,” the AI takes a pattern of random dots and slowly changes that pattern to move it closer to an outcome when it recognizes certain aspects of that image. The AI had “learned” from provided sources so that it can deliver an accurate result when prompted for an image.
The tool has been constructed with community guidelines, including preventing harmful, hateful, or graphic imagery from being created, in mind.
The AI can also use this diffusion process to expand a canvas beyond the original, edit original images to include more pieces, and create variations of an original image in a similar style.
The general process of creating images is similar to Midjourney, but this code-based operation is done through an API. It breaks down like this:
- Using Node.JS or Python, you enter a prompt into the generator. The more detailed and specific the prompt, the more likely you are to get an image that matches what you want.
- You’ll be able to create an original image in the size 256x256, 512x512, or 1024x1024 pixels. Smaller sizes are faster to generate.
- You can request 1-10 images at a time using the n parameter.
- When you want to edit an image or create variation, you’ll use those two specific endpoints.
- If you have an error or need more detailed information, you can find their documentation library with code previews.
DALL-E 2’s Best Features:
The best thing about using the DALL·E API to create art is that it has been consistently improved to generate more realistic results. It can also make images very fast, similar to Midjourney. This speed can make it an impressive tool to use alongside a graphic designer to create a final outcome. By providing an array of quickly generated images of the direction you’d like to go, you can streamline the design process.
Should You Use DALL-E 2?
If you’re looking for a logo designer or design program to work with you through AI, this isn’t what you’re looking for. However, if you’re looking for the underlying technology that could help you create an image generation or logo generation app for you and your customers to use, this system can provide the undying framework necessary to make that happen.
Pricing Structure
& Options
You can use DALL·E in apps you’re creating to generate and edit images and art. Their image pricing model offers three tiers of resolution that come with their own price. They are as follows:
1024 x 1024
- $0.020 / image
512 x 512
- $0.018 / image
256 x 256
- $0.016 / image
DALL-E 2
PROS
- Offers commercial rights to sell the images you create
- Very realistic images with passable quality
- Simple payment structure based on what’s actually being used through the API
DALL-E 2
CONS
- It’s only in beta as of now, which means the system may still have flaws.
- It’s designed for developers, so if you’re looking for a service that’ll use AI to generate your logo, this isn’t it.
03
"Design your own beautiful brand"
Get to Know Looka:
Looka is a logo generator and design service that uses technology to help you create personalized branding materials, including logos, business cards, social media assets, and email signatures. Looka’s AI-powered software can create a logo based on your vision with no design skills required. You can generate endless options that only take a few minutes to make and tweak them to get exactly what you want.
Looka- How It Works-
Breaking Down Their Process:
Looka brings together a simple AI logo maker with the ability to customize it in several ways so that you can make beautiful logos and get branding assets fast. Once you have your logo, use the Brand Kit provides over 300 branded templates that you can use to generate custom marketing assets and even build a website. From there, you’ll be ready to launch your business with a suite of matching branded templates. The process works as follows:
- You first start with your logo- First, you’ll create your logo by entering your company name and selecting the logo styles, colors, and symbols that appeal to you. Looka’s AI-powered logo maker uses your settings and preferences as inspiration when generating your logo designs.
- Browse and favorite logos you want to work on- Within just a few minutes, you can start browsing custom logos tailored to your business and the options you selected. As you scroll through the pre-generated selections, Looka will generate more designs based on your preferences. You can favorite logos that you like to play around with in the customize as you scroll.
- Perfect your design- When you select one of the logo designs, you’ll be able to explore variations of it as well as customize the colors, text fonts, layouts, and symbols. You can also alter the layout, spacing, and sizing.
- Preview mockups- Favoriting a logo also allows you to preview what it could look like on branded items, such as stationary, business cards, and more. As you tailor the logos to your preferences in the editor, the previews will update in real-time.
- Download your files- When you’ve decided on a logo, you can purchase it from the four available options. Looka will send you all of the files a designer would, including high-res PNGs and vector files, so that you can utilize your new logo both online and in print.
Looka’s Best Features:
Looka’s Brand Kit is how you’ll go about purchasing your design and the templated assets using that logo. As a subscriber, anytime you want to customize or download new assets, you can do so from the Looka dashboard. Looka imports your logo colors and design elements into their Brand Kit and creates fonts and patterns, plus photos and copy related to your industry.
The Brand Kit editor also makes it easy to tailor the pre-set templates into marketing materials suited for your needs in just a few minutes. You don’t need any graphic design experience and can adjust pretty much everything. You can upload your own photos to these branded templates to make them even more personalized. Brand Kit subscriptions allow you to download the designs in multiple formats, including print-ready PDFs, and give you the assets you’ll want to keep your branding consistent across several platforms.
Should You Use Looka?
If you’re looking for a quick, easy way to come up with a standard logo that you can quickly plaster across all your branding, Looka can be a good option. It’s fast and simple, and you can customize your design to a certain extent to get the results you want. The designer is simple, but the generated logo designs that their AI machine comes up with can do some of the heavy lifting when it comes to inspiration and drafting various concepts.
If you want something that is totally customizable or has a more expansive library of options for icons and color settings, this may not be for you. It depends on the industry you’ll be working in and the types of icons you’re looking for. If you want something more realistic and detailed, it may be challenging to find what you want. However, if you’re looking for something abstract and minimal, there will be a lot more options available.
Pricing Structure
& Options
Looka has four pricing options that breakdown as follows.
Basic Logo Package
- One low-res file
- $20 One-Time Purchase (no transparent file)
Premium Logo Package
- $65 One-Time Purchase
- Multiple high-res file types
- Unlimited changes
- Lifetime technical support
- Full ownership
Brand Kit Subscription
- $96 / year Billed Annually
- Multiple high-res file types
- Unlimited changes
- Lifetime technical support
- Full ownership
- Over $3,000 in Exclusive Offers
- Business Cards
- Email Signatures
- Social Profiles
- Social Covers
- Letterheads
- Brand Guidelines
- Social Posts
- Social Stories
- Invoices
- Posters
- Flyers
- Presentations
- Cards
- Blog Banners
- Proposals
- Brochures
- Invitations
Brand Kit Web Subscription
- Everything in the Brand Kit
- A Website
Looka
PROS
- Fast, simple logo generation that you can complete in as little as a few minutes
- Customization options allow you to change up the color, font, placement, spacing, features, etc., of your logo.
- The interface is very easy to use and navigate.
- You can favorite several logo versions that you can share and get opinions on
- The pricing is straightforward and competitive compared to hiring a graphic designer
Looka
CONS
- The icon library is limited, as are the color and shape options
- It’s possible to create something very similar to another user, which might cause issues
- While you can use your own photos in some of the templates, you can’t provide your own icon image
- It is templated, so some of the customization options are limited
04
"New Logo & Brand Design"
Get to Know LogoAI:
The LogoAI engine helps you to create a personalized logo by “understanding” logo data and design best practices. It can provide all design sizes and formats for your new logo, and you can download it whenever you want. The platform is designed to help you automate your branding, from matching identities to on-brand social content.
LogoAI- How It Works-
Breaking Down Their Process:
Using LogoAI to create a new logo is pretty straightforward, and the overall process of using them for your branding is as follows:
- Generate Unlimited Logo Ideas- When you use the site, you can begin by entering your business name and choosing a few design preferences. From there, their AI logo maker will generate design possibilities for your to customize and use as logo inspiration.
- Edit & Tweak Your Design- When you see a design you’d like to start with, you can easily edit logo layouts, change fonts and symbols, and use different color combinations until you come up with the perfect design for your brand.
- Download Logo Design Files- Similar to using a personal graphic designer, their logo maker will get you a complete logo design package, which includes high-resolution JPG, transparent PNG, PDF, and vector files.
If you need to have manual adjustments made to your design, you can select the specialized option presented. For $40 extra, LogoAI will connect you with an in-house designer who will manually adjust your logo based on your instruction. You’ll have up to three revisions.
You can also make unlimited design changes within three days of your logo purchase. You’ll go to the “my designs” section and click on the [Edit] button to change the design you’ve purchased.
LogoAI’s Best Features:
There are several brand assets that come with the higher plans offered by LogoAI that can be very helpful when you’re establishing your visual identity. You can get logo mockups and Word & PPT templates, and creating a suite of branded content can be as simple as one click when you’re using their internal platform.
You can also choose from several business card designs tailored to your logo styles and colors as well as Facebook covers, Twitter headers, and Instagram stories. Branded social media content is included in the brand package. They also have an option for posters and flyers. You can customize and download a branded poster or flyer within your brand center that you can use for various promotional purposes.
Should You Use LogoAI?
If you’re looking for a quick, basic logo designer that can get you assets quickly and do not want anything too complicated or detailed, then LogoAI can be a good choice for you. The software is simple, and while you can have some manual adjustments made, you only get up to three revisions for this, and it’s up to LogoAI’s discretion what it will cover as a manual adjustment.
If you want something very personalized or in a more illustrative, detailed format, then the service may not be for you. When it comes to complex designs and enhanced graphic elements, such as detailed icons, watercolor effects, illustrations, etc., these AI logo generators don’t have the abilities that hiring a professional will come with.
Pricing Structure
& Options
LogoAI had three package options as follows:
Basic
- $29 one-time fee
- Transparent PNG
- 800x600 pixel resolution size
- Three-day post-purchase editing time
Pro
- $59 one-time fee
- Transparent PNG
- High-Resolution size
- Three-day post-purchase editing time
- Vector Files
- Word&PPT Templates
- Brand Identity- Fonts, colors, icons, mockups, etc.
Brand
- $99 one-time fee
- Everything in Pro, plus
- Logo Animation
- Brand Center- Generate matching brand assets like business cards, posters, mockups, etc.
LogoAI
PROS
- The platform is very straightforward and easy to use
- The pricing model is especially affordable
- They can provide a number of different branding assets
- There are customization options within the creator
LogoAI
CONS
- Icons, font, and shape are very limited
- Some aspects of the service, such as the brand assets and manual assistance, aren’t explained well
- Not as effective for detailed or complex logo design ideas
