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THE HATCHWISE

LEARNING CENTER

Get to know the ins and outs of the design industry and how to use designing principles to the full advantage. This page will help you grasp some key design principles, both basic and advanced. Become a better designer by learning what tools you have at your disposal and learning to harness the technology of the trade in unique and distinct ways.

You can also learn about the technical requirements and life of designers. Brush up on trends within the industry and know what clients and professionals are looking for in the wide world of marketing and the creative side of running a business.

Logo Design History and Case Studies

The Complete History Of The NBC Logo

The Complete History Of The NBC Logo

Image sourced here NBC was founded in 1926 and is known as the oldest major broadcasting network in the US, with a fascinating history and unique story. The American television…
The Complete History of the Netflix Logo

The Complete History of the Netflix Logo

Netflix’s iconic logo is recognized nearly everywhere on the globe. Its current iteration, Netflix in flat red text, despite being so simple, is so recognizable— to the point that even…
The Complete History Of The Samsung Logo

The Complete History Of The Samsung Logo

Even if you are a die-hard iPhone user, Samsung is a company that you likely know of. Whether a friend has a Galaxy phone, you wash your dishes in a…
The History Of The McDonald's Logo And The Company

The History Of The McDonald's Logo And The Company

McDonald’s is one of the most recognizable brands on the entire planet. They have tens of thousands of stores across the world, in over 100 countries. A large part of…
The History Of The Pepsi Logo

The History Of The Pepsi Logo

Pepsi has been a fixture of American restaurants, sports venues, and picnics since the turn of the last century. This notable soft-drink brand has a visual identity just as iconic…
The History Of The Burger King Logo and The Restaurant

The History Of The Burger King Logo and The Restaurant

Image source The first fast food chains that changed the future of what “quick-service” food could consist of were hamburger chains. What started as McDonald’s, grew to Burger King and…
History Of The Apple Logo And The Company

History Of The Apple Logo And The Company

Some brands don’t need an introduction, and Apple is one of those brands. People all over the world can see the apple logo and know instantaneously that it goes together…
History Of The Rivian Logo and The Company

History Of The Rivian Logo and The Company

When a company enters a competitive market, being successful is no easy feat. And for Rivian, that is exactly what happened.  One of Rivian’s biggest challenges was in becoming the…
History of The Berkshire Hathaway Logo And the Company

History of The Berkshire Hathaway Logo And the Company

Whenever a company is created, a logo is also created for that company. What is unusual though, is for that logo to remain virtually unchanged for ~183 years. For Berkshire…
History of Logos: Andrew Tate and Hustlers University’s Logo

History of Logos: Andrew Tate and Hustlers University’s Logo

Tracking viral trends is something we are all used to. We live in a heavily social media-influenced world where when a Google search catches fire, our social media accounts are…
The History of the Ring Logo

The History of the Ring Logo

You don’t have to be a Shark Tank fan to be familiar with the Ring. Since the company was founded back in 2012, the Ring security doorbell has grown in…
The Yeezy Logo Rebrand 2022 - How a new logo caused controversy

The Yeezy Logo Rebrand 2022 - How a new logo caused controversy

Image source When you think of the word Yeezy, there are likely two things that come to mind: Kanye West and the iconic shoe brand. After regularly being expressive through…
The History Of The Google Maps Logo

The History Of The Google Maps Logo

When you aren’t sure how to get somewhere, where is the first place you go for directions? If you’re like most of the population, chances are you head over to…
History Of The Pokémon Logo

History Of The Pokémon Logo

If you ask anyone born in the ‘90s what toys were pivotal during their childhood, chances are that Beanie Babies, a Furby, a Tamagotchi, and Pokémon would all be listed.…
The History Of The Peloton Logo

The History Of The Peloton Logo

First, there were gym memberships, then there were fitness classes, and then there was Peloton.  Even before the pandemic, Peloton had a loyal following. With hectic work schedules, the idea…
History of Logos: Stranger Things Logo

History of Logos: Stranger Things Logo

When it comes to television shows, many of us follow whatever hot new show is trending. Netflix makes it easy to figure out what these “hot shows” are with their…
The Complete History Of The Nerf Logo

The Complete History Of The Nerf Logo

The Nerf brand needs little to no introduction. As a child, you surely came across a Nerf blaster at some point in time. And when you picked up that blaster,…
A Brief History of Logos, from Hieroglyphics to Heraldry

A Brief History of Logos, from Hieroglyphics to Heraldry

Cerberus, the Greek guardian of the underworld, was often painted within burial caves. (Image source) We tend to think of logos as those distinctive images that symbolize a brand. They…
The History Of The Gap Logo

The History Of The Gap Logo

Chances are at some point in your life, you’ve stumbled upon a Gap or one of Gap’s seven brands. Gap has a strong marketing and media campaign, their stores are…
The Complete History Of The Home Depot Logo

The Complete History Of The Home Depot Logo

When you think of a big orange box, what do you think of? And when you think of home improvement, what do you think of? Chances are both led you…
The History Of The Porsche Logo and The Company

The History Of The Porsche Logo and The Company

If you have ever been in a conversation with a car enthusiast, you know that their knowledge runs deep. Chances are that they told you everything about a car’s engine,…
The History Of The Google Logo

The History Of The Google Logo

If you want to confirm if a restaurant is open, where do you go? If you want to find out more information about a product you just saw an advertisement…
The History Of The Carhartt Logo

The History Of The Carhartt Logo

When it comes to a brand you can trust, you don’t have to look any further than Carhartt. Since the brand first came on the scene in 1889, Carhartt has…
The History Of The Amazon Logo

The History Of The Amazon Logo

When it comes to online sales there is one company that consistently stands out from its competition. We probably don’t need to tell you what company we’re referring to but…
The Barbie Logo and Its History

The Barbie Logo and Its History

When you hear someone talking about fashion dolls, no doubt the first image that comes to your mind is the iconic Barbie doll that’s been adored by so many generations…
The History Of The Walmart Logo and The Company

The History Of The Walmart Logo and The Company

Big box retailers are certainly not few and far between. Drive to any populated town, in any state, and you’ll likely find a Target, Home Depot, Kohl’s, or another chain…
History of the Jack Daniels Logo and The History of the Business

History of the Jack Daniels Logo and The History of the Business

Known as the oldest and one of the best distilleries in the U.S, Jack Daniels has one of the most iconic and recognizable logos globally. So, why not go through…
The History of The HBO Logo and the Company

The History of The HBO Logo and the Company

HBO is an acronym for Home Box Office Inc, which alludes to visiting a theater and buying tickets at the box office for the latest blockbuster movie. Instead, HBO brings…
The History Of The Dollar Tree Logo

The History Of The Dollar Tree Logo

Dollar Tree was established in 1986 and is now one of the most popular and well-known retail companies in the United States. Although you might now know Dollar Tree as…
The History Of The Calvin Klein Logo

The History Of The Calvin Klein Logo

The brand Calvin Klein has made such an impression on our world that it’s nearly impossible to not recognize the iconic brand and know when you see one of their…
The History Of The GrubHub Logo

The History Of The GrubHub Logo

The food delivery service GrubHub operates in the US and since it was founded has quickly become one of the most popular online and mobile prepared food ordering and delivery…
The History Of The Monster Logo

The History Of The Monster Logo

When you’re looking for a burst of energy and are getting hyped up for the day, it’s natural to reach for a Monster Energy drink. After all, these green and…
The Complete History Of The Arby’s Logo

The Complete History Of The Arby’s Logo

Arby’s fast-food chain may not be quite as famous as franchises like McDonald’s, Wendy’s, or Burger King but that doesn’t mean they haven’t built a legendary brand. Arby’s made its…
The History Of The Pizza Hut Logo

The History Of The Pizza Hut Logo

The iconic Pizza Hut logo has certainly made its mark and is now one of the most recognized logos in the world. The logo has been around for decades, being…
The History Of The Raiders Logo

The History Of The Raiders Logo

The Raiders are a professional football team that originated from Oakland, California, and was founded in 1960. Since then the team has grown and is now a charter member of…
The History Of The MrBeast Logo

The History Of The MrBeast Logo

If an image of famous American YouTube blogger and entrepreneur Jimmy Donaldson doesn’t instantly spring to mind when you hear the words ‘MrBeast’ then the iconic blue, pink and black…
The Red Bull Logo And The History of The Company

The Red Bull Logo And The History of The Company

For nearly three decades, Red Bull has lived by the slogan that it gives people wings. When Red Bull was founded in 1987, it was not only the launch of…
The History Of The Vogue Logo

The History Of The Vogue Logo

Vogue is the largest and most famous fashion magazine around the globe and has adapted to the times. The Vogue logo is truly legendary, one that lets the font do…
The History Of The NHL Logo

The History Of The NHL Logo

The history of the NHL is a long one, dating back as far as 1917. If you’re even briefly familiar with the NHL then you already know that the NHL…
The Cadillac Logo And Its History

The Cadillac Logo And Its History

Cadillac, a brand of luxury and performance cars, has a storied history and experienced an incredible evolution of its logo. As the second oldest American automaker, it’s been around for…
The History Of The Dunkin Donuts Logo

The History Of The Dunkin Donuts Logo

The famous global donut and coffeehouse company that has quickly become known as one of the most legendary in the nation was founded in 1950. This same year they released…
The History Of The New York Times Logo

The History Of The New York Times Logo

There’s no denying that The New York Times has one of the most unique and recognizable logos of all time, appearing almost exactly the same as it did 150 years…
The History Of The Ghostbusters Logo

The History Of The Ghostbusters Logo

   Recognize this iconic and legendary logo? Ghostbusters fans around the world certainly do! This is a logo that they associate with one of the greatest movies of all time…
The History Of The M&M Logo

The History Of The M&M Logo

Some candy is associated with certain times of the year. Think about it. Candy corn around Halloween, candy canes and peppermint patties around the holidays, and Peeps around spring. Other…
The History of the Autobots Logo

The History of the Autobots Logo

If you have children, they likely have at least one transformer toy, or if you grew up any time after 1984, you likely remember at least one transformer from your…
The History Of The American Airlines Logo

The History Of The American Airlines Logo

American Airlines is an airline with one of the strongest visual identities of all time. Their logo is a classic one, a prime example of a logo with a strong…
The History Of The New Orleans Saints Logo

The History Of The New Orleans Saints Logo

The New Orleans Saints logo is instantly recognizable. It’s modest, chic, and unique! The logo is a French symbol that has been around since the early 17th century. It’s called…
The History Of The Skyrim Logo

The History Of The Skyrim Logo

When it comes to gaming there are few logos that are as iconic as the Skyrim logo and what it stands for, being recognized by not only all gamers in…
The History of the Yeezy Logo

The History of the Yeezy Logo

The way we express ourselves is often through our clothing. It’s our one chance to convey who we are to the strangers we encounter each day. Some of us choose…
The History of the Zoom Logo

The History of the Zoom Logo

The COVID-19 pandemic brought new opportunities to the tech world. The company most notable for driving change in this new remote work and learning space was Zoom. Now, almost two…
The History of the Hot Wheels Logo

The History of the Hot Wheels Logo

The Hot Wheels brand is synonymous with hot rods! And this isn’t just for kids. The brand began, and has continued to use, a logo that was all about excitement,…
The History Of The Cartoon Network Logo

The History Of The Cartoon Network Logo

For a certain generation of designers, the Cartoon Network logo is one of the most iconic images of their childhood. Cartoon Network was established in 1992 as a cable channel…
What Makes a Good Gaming Logo?

What Makes a Good Gaming Logo?

Good gaming logos are easy to come by; you can get them nearly anywhere. However, to make not only a good gaming logo but a truly great gaming logo, is…
Brand Logos With Hidden Meanings

Brand Logos With Hidden Meanings

A very effective strategy in creating a logo is using a hidden symbol or meaning. Creating an allusion to what your business does or the name of your business within…
Top 3 Elements Of An Amazing Logo

Top 3 Elements Of An Amazing Logo

Logos are not only the most consistent visual market of your brand, but also the chief means of symbolizing your company to your audience. We’ve all seen bad logos that…