When people think of carbonated drinks in the United States, Coca-Cola is usually the first that comes to mind. It’s more than just a soda—it’s a cultural icon that represents the American lifestyle around the world. Still, the soft drink scene in the U.S. is much broader.
Every year, new carbonated beverages hit the shelves, adding to a market already filled with variety. It’s clear that Americans have a long-standing love for fizzy drinks.
The situation is quite similar when it comes to alcoholic beverages. Jack Daniel’s is a well-known global brand, but it’s only part of a much bigger picture. Interestingly, whiskey isn’t the top choice among American drinkers. Beer holds the leading spot, preferred by over 40% of those who consume alcohol, followed by wine and then spirits like vodka or rum.
Although many of the most popular drinks have stayed consistent over time, shifts in health awareness, advertising, and new trends continue to shape what people choose to drink.
So in this article, rather than focusing just on flavors or ingredients, we’re taking a look at something equally important—the logos. These designs have become visual signatures of the most beloved beverages in the country.
7UP
Introduced in the 1920s by Charles Leiper Grigg, 7UP has carved its niche in the soft drink industry. Its logo, featuring a bold red dot nestled between the “7” and “UP,” symbolizes its effervescence and zest. The upward tilt of the typography reinforces the brand’s refreshing appeal.
Bai
Bai stands out with its commitment to natural ingredients and health-conscious offerings. The logo’s sleek, lowercase lettering is complemented by a green leaf dotting the “i,” emphasizing its organic roots and dedication to purity.
Coca-Cola
Coca-Cola’s logo is a testament to timeless design. The flowing Spencerian script, rendered in its signature red, has remained largely unchanged since its inception over a century ago, symbolizing tradition and global recognition.
Gatorade
As a pioneer in sports hydration, Gatorade’s branding exudes energy. Owned by PepsiCo, the prominent “G” adorned with a lightning bolt captures the brand’s dynamic spirit and its association with athletic excellence.
Honest Tea
Though discontinued in 2022, Honest Tea’s branding left a lasting impression. Its minimalist logo, featuring a serif “T” with a leaf motif, encapsulated the brand’s commitment to transparency and organic ingredients.
LaCroix
LaCroix’s vibrant logo mirrors its effervescent offerings. The hand-drawn script, set against a backdrop of pastel hues and abstract waves, evokes a sense of whimsy and freshness.
Minute Maid
Minute Maid’s recent rebranding embraces simplicity. The clean, white serif font set against a black background conveys clarity, while the subtle leaf accent hints at its fruit-based products.
Ocean Spray
Ocean Spray’s logo, with it’s arched white lettering over a deep blue oval, evokes images of ocean waves and cranberries. The design underscores the brand’s heritage and its connection to nature and the ocean.
Pure Leaf
Pure Leaf’s logo stands out through its simplicity and elegance. Instead of using the expected green tones typically associated with tea, the brand opts for a refined black-and-white design.
The bold white lettering—set in a custom serif font—sits inside a solid black square, creating a clean, sophisticated look that emphasizes purity and quality.
Sunkist
Bright, vibrant, and energetic—the Sunkist logo captures the essence of its citrus-flavored drinks. The name is written in bold, rounded blue letters with a subtle designer touch, outlined in a warm orange tone.
Behind the text, a glowing orange sphere radiates with soft, sun-like rays, reinforcing the brand’s identity as a fresh and juicy choice for fruit soda lovers.
Canada Dry
The Canada Dry logo reflects the brand’s long-standing heritage, dating back to 1904. Its design features a distinctive shield, topped with a crown to signal quality and tradition. A subtle globe pattern in the background highlights the brand’s international presence.
The name “Canada Dry” appears in striking red serif letters, combining elegance with trustworthiness. Gold accents around the shield add a final touch of refinement, reinforcing the brand’s status as a classic and premium beverage option.
Lipton
Lipton’s logo is all about warmth and energy. The vibrant yellow circle, representing the Sun, with bold red lettering mirrors the brightness of a perfect cup of tea. The design is simple yet powerful, highlighting Lipton’s global reach and commitment to quality. It’s fresh, inviting, and reflects the brand’s dedication to providing that little burst of sunshine in every sip.
Tropicana
With its green typography and stylized leaf, Tropicana’s logo gives off a fresh, natural vibe. The design resonates with anyone seeking health-conscious, authentic fruit juices. It’s like a visual cue to the wholesome goodness inside, connecting the product to the natural world and its roots in delicious, pure fruit.
Jack Daniel’s
Jack Daniel’s iconic black-and-white label screams tradition and craftsmanship. The bold cursive font paired with intricate detailing showcases the brand’s rich history and deep Tennessee roots. The classic style is timeless, reminding us that this whiskey isn’t just a drink—it’s a legacy of quality and authenticity.
V8
The bold, simple V8 logo, with the “V” and “8” intertwined, is all about vitality. It’s the perfect visual for a brand that blends eight vegetable juices into one refreshing drink. The design is straightforward, symbolizing the healthy, nutrient-packed focus of the brand and its commitment to keeping you energized and nourished.
Evian
Evian’s sleek branding, with soft pink lettering and a depiction of alpine peaks, captures purity and elegance. The logo brings to mind the fresh mountain water straight from the French Alps, embodying the brand’s commitment to delivering natural, crisp hydration. It’s all about simplicity, elegance, and the promise of refreshing purity in every bottle.
Red Bull
Red Bull’s logo is a burst of energy, featuring two red bulls charging at each other with a golden sun behind them. The intense imagery captures the brand’s energetic spirit, emphasizing power, action, and adventure. It’s bold, daring, and perfectly matches Red Bull’s association with high-energy sports and pushing limits.
Aquafina
With a clean, sleek design, Aquafina’s logo captures the essence of purity. The blue tones and stylized mountain accentuate the refreshing clarity of the brand’s promise of crisp hydration. Owned by PepsiCo, Aquafina is simple but effective, making you think of cool, refreshing water sourced directly from nature itself.
Sprite
Sprite was launched by Coca-Cola in 1961 as a competitor to 7 Up, and it quickly became known for its crisp, lemon-lime flavor, later becoming a staple in the world of soft drinks. Sprite’s emblem matches its bold personality.
The playful green font curves with energy, reflecting the refreshing burst the soda offers. A striking starburst frame surrounds the text, adding to the sense of fizz and excitement. The green hue captures the essence of lime and lemon, essential for its one-of-a-kind taste. This logo encapsulates the refreshing, lively spirit of the drink.
Poland Spring
Poland Spring’s logo exudes simplicity and trust, much like the pure water it represents. The robust green font speaks to nature’s untouched beauty, while the circular badge reflects the brand’s long heritage. Emphasizing its roots since 1845, the logo instills a sense of reliability and commitment to sustainability. It’s a straightforward yet powerful design that aligns perfectly with Poland Spring’s dedication to natural hydration.
Arizona
The Arizona logo stands out with its quirky and casual feel, mirroring the brand’s fun and bold approach to beverages. The name “Arizona” is styled in a font that looks handwritten, adding a personal touch to its identity.
The black-and-white color scheme enhances its modern look, making it as stylish as it is approachable. This design is a perfect reflection of the brand’s innovative spirit, offering a refreshing escape with every sip. It’s one of the most affordable and popular drinks in the U.S.
Monster Energy
Monster Energy’s logo is as bold and fierce as the drink itself. The distinctive green “M,” shaped like claw marks, symbolizes raw power and strength, setting the tone for an adrenaline-charged experience. The jagged, edgy font reinforces the brand’s rebellious spirit, while the black background highlights the intensity of the logo.
Monster Energy sponsors extreme sports events around the world, from motocross to snowboarding, solidifying its connection with high-octane activities. This emblem is designed to stand out, appealing to those who crave high-energy thrills.
Dr Pepper
Dr Pepper, created in 1885 by a pharmacist, is known for being the first-ever soft drink crafted with a unique blend of 23 different flavors! This rich history is reflected in the brand’s logo, which evokes a sense of nostalgia and tradition.
The red script font, with its dynamic slant, infuses the design with energy and character. The tagline “Est. 1885” reinforces Dr Pepper’s legacy as a pioneer in the soft drink industry, while the deep red hues convey warmth and passion, perfectly mirroring the distinctive taste of the drink. Fun Fact: The blend of 23 flavors in Dr Pepper includes cherry, almond, and vanilla, contributing to its one-of-a-kind taste!
Fanta
The Fanta logo bursts with energy and fun, just like the brand’s fruity, effervescent beverages! The bold, white “Fanta” font pops against a vibrant, blue, diamond-shaped background, making it stand out and catch the eye.
The slightly irregular letters give the logo a playful, spontaneous vibe—perfectly capturing the essence of Fanta’s youthful, carefree image. With this dynamic typography and energetic color scheme, it’s clear that Fanta is all about having fun and refreshing moments.
Pepsi
Pepsi’s logo is a timeless symbol of refreshment and energy, perfectly capturing the brand’s global presence. The globe-like emblem, divided into red, white, and blue, is more than just a pretty design; it represents Pepsi’s mission to bring people together through shared enjoyment.
The clean, modern lowercase “Pepsi” font below the emblem adds a contemporary touch, while the red and blue evoke excitement and refreshment. With its classic yet modern feel, the Pepsi logo embodies the brand’s spirit of innovation and endless appeal.
Dasani
The Dasani logo embodies purity and simplicity, just like the fresh, clean water it represents. The sleek blue font of “Dasani” evokes the clarity of water, while the gentle curve of the letters suggests movement and flow, mirroring the natural properties of water.
The minimalist design focuses on the brand name, making the logo instantly recognizable and reinforcing its promise of hydration and reliability. With its clear, crisp identity, Dasani continues to be a trusted source of pure, refreshing water.
Mountain Dew
Mountain Dew was originally created as a mixer for whiskey, but it quickly became a popular soft drink on its own! The logo is bold, adventurous, and full of energy, just like the brand itself. The dynamic “Mtn Dew” font slants forward, giving the design a sense of motion and excitement.
The bright green and red colors create a striking contrast, ensuring the logo stands out and grabs attention. The jagged edges of the letters add a touch of edginess, reflecting Mountain Dew’s reputation as the drink of choice for thrill-seekers and adrenaline junkies. This logo screams excitement, capturing the brand’s promise to deliver a burst of energy with every sip.
Vitaminwater
The Vitaminwater logo is sleek and modern, perfectly embodying the brand’s focus on providing hydration with added health benefits. The clean black font of “Vitaminwater,” with the word “Vitamin” in bold, emphasizes the product’s nutritional advantages.
The minimalist design, with its black-and-white color scheme, creates a modern, sophisticated look that stands out on the shelf. This logo reflects the brand’s commitment to offering high-quality, nutrient-enhanced water that supports a healthy lifestyle.
Smartwater
The Smartwater logo is as sleek and modern as the premium, vapor-distilled water it represents. The clean, blue “Smartwater” font is both simple and sophisticated, with “Smart” highlighted in bold to emphasize the brand’s innovative approach to hydration.
The droplet-shaped background adds an elegant touch, reminding us of the purity and clarity of water. The blue hue reinforces the sense of freshness and cleanliness that Smartwater promises with every sip. This logo perfectly captures the brand’s commitment to delivering superior hydration for the health-conscious consumer.
Check out these awesome Logo Contests run on Hatchwise:
