Product namingcontest
A product naming contest is for the name that sits on the packaging, the app store listing or the spec sheet. You brief the product, the buyer and the tone, and writers submit original names for you to compare. Packages start at $99, you can award at any time while the contest is running, and the winning name comes to you with full rights.
- From $99, with the $49 listing fee already in the package price
- Dozens of product name directions from writers, not a thesaurus
- Comment and rate entries to push the field toward what fits
- Full rights to the winning name transfer on award
Product Naming contests
Bronze
$99
30+ entries
10+ creatives
- $60 prize amount
- Original Name Suggestions
- Money Back Guarantee
Silver
$189
60+ entries
20+ creatives
- $150 prize amount
- Original Name Suggestions
- Money Back Guarantee
Gold
$339
150+ entries
50+ creatives
- $300 prize amount
- Original Name Suggestions
- Money Back Guarantee
- Dedicated support
- Free contest extensions
Custom
Unlimited
Entries Vary
Creatives Vary
- $350 minimum prize
- Original Name Suggestions
- Money Back Guarantee
- Choose your own prize amount
- The higher the prize the more entries you can expect
- Attract the most experienced designers with a higher prize
Contest upgrades
- Private Contest$30
- 48 Hour Rush Contest$35
- Highlighted Contest$7
- Featured Contest$18
- Designer Email Blast$25
- Blind Contest$20
All Product Naming contests include:
- Ownership of 1 Custom Name
- Multiple Entries to Choose From
- $49 Listing Fee Included
- Money Back Guarantee
Each contest package includes the “prize amount” that the creative who you select as a winner gets in exchange for transferring the rights and delivering final files (minus any commission charged to the creative by Hatchwise). The higher the prize the more entries and participating creatives you can expect your contest to get.
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Product Naming Contests
A product naming contest is for the name that sits on the packaging, the app store listing or the spec sheet. You brief the product, the buyer and the tone, and writers submit original names for you to compare. Packages start at $99, you can award at any time while the contest is running, and the winning name comes to you with full rights.
Many years ago. I was asking around about logos, and somebody directed me and said, “oh, just go online and take a look.” I looked into it, but I was skeptical. I'm thought, “I don't know how well something like that would work. I'm not sure.”... And then I was like you know what? I'm just gonna go for it. And I did it. And man, it was a fantastic experience. It was great how the process went and I just kind of fell in love with it.
We've come up with some pretty epic product names
Crowdsourcing a Product Naming is quick, easy and fun
- Step 1
Tell us what you need
Fill out our simple creative brief and decide how much you want to spend for your new name.
- Step 2
Review dozens of entries
Our community of creatives will create unique, custom entries, just for you, based on your creative brief.
- Step 3
Choose your favorite
Once you’ve found the perfect name just select it as the winner, receive full rights, and start using it!
Common questions
How is product naming different from company naming?
The brief is narrower. A product name has to fit a range, a package and often a parent brand, so useful briefs name the parent brand, the price position, the buyer and any naming conventions your other products follow.
How much does a product naming contest cost?
Packages start at $99, with the $49 listing fee included in the price and the rest paid to the winning writer as the prize.
How many names will I get?
There is no cap on entries. A specific brief on an entry level package typically returns dozens of names, and a larger prize widens the field.
Can I ask for a tagline in the same contest?
Keep them separate for the best results, since a tagline contest is briefed and judged differently. Many buyers name the product first, then run a short tagline contest with the winning name in the brief.
Do you check trademarks?
No. Writers often suggest an available domain, but trademark and availability clearance is yours to run with a qualified professional before you launch.
How a product naming contest works
A product naming contest is for the name on the box, the app listing or the spec sheet. You brief the product, the buyer and the tone, and writers submit original names for you to compare. Packages start at $99 with the $49 listing fee included, and full rights transfer on award.
What you receive
The winning entry is delivered as text, and full rights to it transfer to you when you award. The package price includes the $49 listing fee and the prize for the writer, and there is no cap on how many entries your contest can attract.
What makes product naming different
A product name has to sit under a parent brand, next to your other products, and inside a price position. Say all three in the brief, along with any naming convention your range already follows, and note whether the name will appear on packaging, in an app store, or in a technical catalog.
Briefing writers properly
Say what the business or product does, who it is for, the feeling you want, the length you prefer, and any words that are off limits. Add two or three names you like and say why. Writers work fast against a specific brief and vaguely against a vague one.
Availability and trademarks
Entrants often suggest an available domain alongside a name, but Hatchwise does not carry out trademark clearance. Run your own domain search and a trademark check with a qualified professional before you commit money to signage, packaging or advertising.
Timing and guarantees
Award at any time while the contest is running. The 10 day submission window is the guaranteed period for entries to arrive, and extensions after that cost a small fee per day, free on Gold and Custom tiers and on Hatchwise Unlimited. If a contest runs in full, misses your package minimum and you award nobody, the money back guarantee applies within 14 days of the submission period ending.
