Product Naming Pricing


Crowdsource the name of your next product to our insanely talented creative community. Our product naming contests are the secret weapon of companies all over the world. Give yourself dozens of innovative options to choose from and make sure you’re branding your new product with the best possible name.


You'll get dozens of amazing names to choose from

Make sure your product draws your customer’s attention with our innovative
three step process.


Tell us
what you need


Tell us what you need

Fill out our simple creative brief and decide how much you want to spend for your new  name.


dozens of entries


Review dozens of entries

Our community of creatives will create unique, custom entries, just for you, based on your creative brief.


your favorite


Choose your favorite

Once you’ve found the perfect name just select it as the winner, receive full rights, and start using it!

Product Naming Contests









Contest upgrades

  • Private Contest: $30
  • 48 Hour Rush Contest: $35
  • Highlighted Contest: $7
  • Featured Contest: $18
  • Designer Email Blast: $25
  • Blind Contest: $20

All Product Naming include:

Each contest package includes the “prize amount” that the creative who you select as a winner gets in exchange for transferring the rights and delivering final files (minus any commission charged to the creative by Hatchwise).

The higher the prize the more entries and participating creatives you can expect your contest to get.

We've come up with some
pretty epic product names

Common questions

What does it cost?
We have pricing for all budgets, higher priced packages come with a larger prize for the winning designer, which typically results in higher participation by more skilled creatives. View the pricing for all types of contests here.
Contests run for ten days, during which time you will receive entries and can request revisions. If you need work done more quickly our rush upgrade gets you results in 48 hours and usually results in more entries than a comparable 10 day contest. You can always extend your contest once it ends if you want to see more entries or want to request changes to an existing entry.​

Each contest is for one (1) product name. You will have concepts submitted for that name based on the information provided in the contest brief.
However, you do have the option of purchasing additional entries from the contest after you have awarded your contest winner.

While Hatchwise creatives are not required to enter your product naming contest, or make any changes to their submissions, most are more than happy to if you ask.

In order to hold a successful product naming contest we recommend filling the contest brief with any details that you can provide (the product, your target audience, and your company’s info). If you don’t have any of that that’s fine too! We also encourage you to leave lots of feedback for the creatives entering the contest in order to provide them direction in what you are looking for with the submissions. You can leave feedback by commenting on the entries and/or leaving ratings, or by sending a Private Message to the creative.

The name of your product is just as important as the product itself. You want to sell your product, and we can help to do that with an eye-catching new name! We are here to assist you in giving your product the title it deserves!

Check out these
featured product naming contests

Check out these featured product naming contests

Product Naming Contest: Docker Mover

We have a patented device that allows owners of floating docks, on lakes or any body of water,to drive the dock towards and away from the shoreline via mechanized wheels and winch system, all controlled from a centralized control box. This is needed when the water recedes or rises and the dock owner needs to move the dock to keep it floating.

$150.00 Prize
178 Entries

Product Naming Contest: Need A Cool Name For A New Natural Cream Against Mosquito Bites

We are an Italian company and we produce our products with natural and organic extract and essential oils. We think that our planet need to be preserved for future generations and we work keeping it in mind.

$150.00 Prize
167 Entries

Product Naming Contest: Product Naming Contest For Sewn Product

I am a micro business at this point. I created this product for a friend for a baby shower gift and I want to create it for more people and additional applications. Black Hills Sewing is the name of my organization however I am not fully in business at this point.

$60.00 Prize
190 Entries

Product Naming Contest: Motivational Name For A 30-Day Health Challenge App

We create apps/websites that help companies engage their employees in social and competitive activities that help them experience personal improvement and work better together.

$100.00 Prize
248 Entries

Product Naming Contest: Brand Name For Home Appliances Products

We are Importeur from China. Our new products are more in the home appliances section like Refrigerators, ceramic hob, oven, toaster, mixer and all this kind of stuff. We need an AWESOME name for a new brand for These products.

$175.00 Prize
278 Entries

All About Product Naming Contests

You have probably seen some products on the market with incredible names. These catch the eye, inspire your attention, and in the end, attach a sense of pleasure to the purchase of such items. You have also seen products with truly unfortunate names that not only shy you away from the product, but also from the company that produces and distributes it.

Why would you buy something that doesn’t grab you, shock your senses, and give you a warm fuzzy feeling when you take it home. Even if you end up with buyer’s remorse, it is not nearly as severe as if you had bought something with a terrible name. So, where do these great and terrible names come from? In the old days, many were chosen by the company that makes the product or a marketing entity that studied the words and colors that grabbed the most people. These days, it is all about crowdsourcing.

Who buys your product?

People, of course. And that is why crowdsourcing works. It takes the responsibility of naming your product to the consumer. It gives them the chance to make an impact without realizing they are marketing these products to people just like them. And a fun tool for this interesting concept is the product naming contest.

Product naming contests are very simple, a whole lot of fun, and make a real difference in the marketing of new and innovative products. A group of consumers see, feel, and experience the product, then come up with clever names based on their perceptions. And who doesn’t love to win a contest? The victor of these events will have their product name immortalized for as long as the product exists. How exciting is that?

The name of your product is just as important as the product itself. And for your product naming, Hatchwise is the source to initiate product naming contests and give your product the title it deserves. They take care of everything from electing the focus groups to judging the contests. If you want the people to have a hand in your product’s success, contact Hatchwise and get your contest underway.



We've created millions of designs
for companies all over
the globe

We've created millions of designs for companies all over the globe