The Top 5
Pay Per Click Companies Reviewed
Author: Sohil
(updated 2023)
Effective marketing is critical to the growth and success of your business. If your company doesn’t have endless money to spend on advertising, you have to know how to strategically allocate your budget to get the best results.
In a world where people turn to search engines, especially Google, for their answers to most of life’s questions, pay-per-click (“PPC”) Advertising can be an incredibly effective way to reach new customers. Setting up paid search ads is a relatively simple process, but don’t be fooled: running an effective PPC campaign takes skill and experience. It’s very easy to small companies to sink large amounts of money into paid search ad spend and see very little return on their investment.
Fortunately, you don’t have to go into PPC advertising alone. Many ad agencies, especially those specializing in digital advertising, offer services where they will run your PPC campaigns for you. From small businesses that don’t have the resources to hire an in-house marketing team to larger corporations looking to outsource some responsibilities, there are many PPC agencies out there.
So which one is right for you?
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5 top digital advertising agencies and services
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The biggest list of Pay Per Click Companies Reviewed:
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01
"Going from aspirational to inevitable "
Meet Disruptive Advertising
Disruptive Advertising is a digital marketing firm specializing in PPC, lifecycle marketing, site testing, and analytics reporting services. Disruptive has found that over 76% of digital marketing budgets are wasted. They help businesses achieve exponential growth by reallocating funds to more effective channels and establishing a foundation for lasting growth guided by thorough analytics reporting.
How
Disruptive Advertising Works
Disruptive Advertising aims to be the last firm you’ll ever work with. They take the time to understand your individual business and goals and translate them into an authentic marketing strategy tailored to your company.
- Fill out the form on their website to help them get to know your business
- Receive a free audit and marketing strategy proposal
- Get paired with a personal marketing strategist
- Start getting more out of your marketing budget
Is Disruptive Advertising right for you?
Disruptive Advertising works with a wide range of companies of different sizes. The more revenue and traffic your business already has, the greater your potential return on investment from effective PPC management. Businesses that stand the most to gain from PPC management usually bring in about $150,000 in yearly revenue and have a monthly marketing budget of at least $3,000. Larger businesses may qualify to work with Disruptive’s Enterprise Account Executives.
Why Disruptive Advertising is awesome:
Disruptive isn’t your average full-service digital marketing agency. Instead of doing a bunch of things adequately, they are hyper-focused on a limited range of services that they do really well. Since PPC advertising is such a nuanced area of marketing, having a team solely focused on that aspect of your marketing strategy helps you see effective results that actually drive growth. Disruptive has also established partnerships with other top hyper-focused agencies so they can make recommendations for your overall marketing strategy.
Pricing
And Packages
Disruptive Advertising’s fees are determined on a project-by-project basis, usually based on the client’s ad spend, the services provided, and the scope of the project completed. Generally, Disruptive works with clients who allocate a minimum of $5,000 to monthly ad spend. In addition to providing a budget for your strategist and team to work with, you will also pay for agency fees on a per-hour basis. According to Digital.com, their average hourly rate is between $150 and $199.
Turnaround Time
It may only take a couple of weeks to design and implement your PPC campaign, but ongoing monitoring should last for months or even years.
Disruptive Advertising
PROS
- You get a dedicated marketing specialist and team to oversee your account
- Marketing strategy is custom-tailored to your business’s unique goals
- The Disruptive Advertising team are PPC experts who can manage your campaigns more effectively than a “jack-of-all-trades” marketing team
Disruptive Advertising
CONS
- Projects take weeks to months
- Not the best option for smaller businesses with limited marketing budgets
02
"The Leader in Digital Marketing "
Meet Ignite Visibility
Ignite Visibility is a full-service digital marketing agency that prides itself on the ability to expertly and effectively scale ad spend based on return on return on investment. This means they can help you increase revenue and leads even as they reduce the actual amount of money you are spending on your digital marketing and advertising campaigns. PPC is one of the many services Ignite Visibility offers.
How
Ignite Visibility Works
Start your journey with Ignite Visibility by scheduling a free consultation to get a proposal. Once you officially hire them to manage your PPC advertising, they use a six-step process to work with you to optimize ad performance:
- Define your performance goals and analyze data from past campaigns
- Set up advanced tracing options on your advertising accounts
- Identify the best-performing keywords and target appropriate audiences
- Develop the creative assets and ad copy that will be used in the campaign
- Optimize your landing pages to improve conversion rates
- Use advanced software to continuously monitor, report, and refine your bidding strategy
Is Ignite Visibility right for you?
According to Clutch, the largest portion of Ignite Visibility’s client base is made up of midmarket businesses. However, they do also work with both small and enterprise companies across a wide variety of industries. They are a great option for companies who want to outsource some or all of their digital marketing activities to an external team, either because they do not have an in-house marketing team or their team lacks the expertise or resources necessary.
Why Ignite Visibility is awesome:
Ignite Visibility has developed proprietary software called Certainty. Certainty is a digital marketing forecasting system that analyzes your website traffic and data from your competitors to help your business grow. Their marketing teams are some of the best in the industry, and each strategy they develop is customized to the client.
Pricing
And Packages
There is no one-size-fits-all solution for PPC advertising, so pricing is determined on a case-by-case basis. According to their contact form, their lowest pricing starts around $2,000 per month, but their FAQ states that clients spend anywhere between an average of $6,000 to $60,000 per month for digital advertising services. Their hourly rate, according to Digital.com, ranges from $100 to $149.
Turnaround Time
Pay-per-click advertising management is an ongoing process. Ignite Visibility will constantly monitor your campaign’s performance and adjust your bidding strategy according. It will likely take a few weeks to refine your existing PPC campaign or build your account from the ground up and then months to weeks to continue to monitor and refine.
Ignite Visibility
PROS
- Customized marketing strategy
- Proprietary digital marketing forecast system
- Industry leading digital marketing professionals
- Intense focus on optimizing your return on investment
Ignite Visibility
CONS
- One of the more expensive options
- No guarantee of a personal team
03
"The Growth Hacking Industry"
Meet No Good
Based in New York, No Good has worked with a wide range of companies, from iconic brands to startups across several industries, to help them achieve exponential growth. Why the name “No Good”? Because they are no good for your competition. When it comes to your PPC campaigns, they’ll not just bring in more leads. They’ll also ensure that they target the best quality leads so that those leads actually convert.
How
No Good Works
No Good promises their clients a number of deliverables that will improve their PPC performance, including:
- Audience research, keyword research, and competitor analysis
- Develop and optimize ad copy and creative for YouTube, Google, Bing, and more
- Craft a high-performing bidding strategy
- Perform rapid experimentation and A/B testing
- Optimize your landing pages
- Provide continual campaign management, reporting, and retargeting
Is No Good right for you?
If you are a fast-growing startup looking to take your digital marketing to the next level, No Good might be just what you are looking for. They are experts in digital marketing for companies offering SaaS, B2B products or services, eCommerce, Healthcare, Fintech, and Crypto.
Why No Good is awesome:
No Good was designed to shake up the digital marketing industry. Founder and CEO Mostafa M. Elbermawy started No Good because he couldn’t find his idea marketing team and decided to build his own from the ground up. Everyone working on your PPC campaign will have a minimum of 5 years of experience. No Good brings together innovators from across industries to create high-performing digital marketing campaigns. They were named a “Verified Growth Marketing Expert Agency” by the TechCrunch Community.
Pricing
And Packages
No Good requires a minimum of $5,000 of ad spend. Like many of the other agencies on this list, exact pricing will vary from project to project. Each campaign No Good works on is custom-tailored to the individual company, so the total budget and pricing will depend on the scope of the project and the resources required.
Turnaround Time
Again, PPC is not an overnight process. Between conducting keyword and competitor research, developing copy and creative, testing ads, and maintaining and optimizing campaigns, you are looking at weeks to months of ongoing work.
No Good
PROS
- Team of experts with 5 years of PPC experience or more
- Proven results: up to 600% growth in traffic and 320% increase in conversions
- Focuses on both quality and quantity
No Good
CONS
- Works in a limited set of industries and may not be the right fight for every company
04
"Digital Performance Marketing"
Meet Loud Mouth Media
Loud Mouth Media was born in 2011 as a one-man PPC agency. Since then, it has opened offices in four locations (Belfast, London, Dublin, and Glasgow), added over 30 digital performance marketing experts to the team, and been named the Best Small Paid Media Agency at the 2022 UK Paid Media Awards. They offer a fully-integrated approach to marketing, ensuring all of your channels and campaigns are working together to help you reach your goals.
How
Loud Mouth Media Works
Your journey with Loud Mouth Media starts with a free Essentials Audit. The agency will review all of your current and former digital campaigns to assess areas for improvement. Here’s what you can expect from a PPC partnership with Loud Mouth Media:
- They’ll help you establish measurable business and marketing objectives
- They’ll perform a thorough product and audience analysis
- They’ll determine the best keywords for your paid search ads and use extensive A/B testing to optimize your bidding strategy
- They’ll use what they’ve learned to implement a PPC ad campaign that helps your business grow, monitoring and making adjustments throughout the whole process
Is Loud Mouth Media right for you?
What sets Loud Mouth Media apart from other companies on this list is its location. Loud Mouth Media’s main office is located in Belfast, Northern Ireland, and the company also has offices in Dublin, Glasgow, and London. If your business is located in the UK or Northern Ireland, or you are looking to improve your performance in those markets, they can help you custom-tailor campaigns to those markets.
Why Loud Mouth Media is awesome
In addition to having won numerous awards, Loud Mouth Media is also a Google Premier Partner. This means that they have been recognized by Google for their campaign successes, client growth rates, Google Ad skills, Google certifications, and client retention rates. In return, Loud Mouth Media is granted access to exclusive Google tools, including a dedicated team of partners at Google. They are also a member of the invite-only Google International Growth Program, through which they are allocated exclusive resources to help drive growth for their clients in international markets. Google has ranked Loud Mouth Media as a Top 3% Agency in the UK.
Pricing
And Packages
Loud Mouth Media will craft a custom PPC campaign tailored to your company’s unique objectives. Because no two campaigns are the same, the cost of your PPC management can vary based on the scope of the work. According to Clutch, they do require a minimum ad spend of $1000. Digital.com lists their hourly rate as $25-$49.
Turnaround Time
In general, clients have worked with Loud Mouth Media for years to continuously maintain optimal performance of their PPC campaigns. However, customer reviews mention seeing results in as little as 2 months.
Loud Mouth Media
PROS
- Multi award-winning digital performance agency
- Google Premier Partner and member of the Google International Growth Program
- Fully integrated approach
- Experience in UK and Irish markets
- Small team means you get to establish long-term relationships with your marketing team
Loud Mouth Media
CONS
- If you are not located in the UK or Europe, you will have to work around a five-hour time difference or more
- May not be as experienced in non-UK markets
05
"Data-driven revenue marketing"
Meet Web FX
When you’re looking for a digital marketing agency, it’s hard to beat Web FX in experience. They’ve been in business since 1995, meaning they’ve been marketing on the web practically since there was a web to market on. They have helped drive more than $3 million in revenue and almost 8 million leads for their clients over the past 20-plus years. Want to know what it’s like to work with Web FX firsthand? Feel free to browse 1,020 glowing testimonials from past clients.
How
Web FX Works
If you are interested in working with Web FX, you will start by sending them a request for a proposal. They will contact you, research your business, and perform a full-site audit to create a proposal uniquely crafted for your company. Here’s what happens once you accept the proposal:
- You’ll be assigned a dedicated account representative
- Your Web FX team will develop a custom PPC strategy based on your industry, company profile, and goals
- Web FX will perform keyword research for up to 10,000 keywords
- You’ll get access to their proprietary MarketingCloudFX software
- Web FX will target Google (including Gmail, search ads, and display ads) and Bing
- Web FX will deploy advanced AI to analyze your competitors’ ad strategies
- Web FX will develop ad copy and creative and then subject it to rigorous A/B testing
- Web FX will implement a bidding strategy that maximizes ROI
- Web FX will continuously monitor and update account settings to optimize your campaign’s performance
- Web FX will provide your company with regular progress reports
Is Web FX right for you?
Web FX offers a wide range of plans for businesses of all sizes. Even if your ad spend budget is as low as $100 a month, they can provide guidance and build a campaign to help you reach your business goals and improve your PPC performance by 20%. With more than 25 years of industry experience and over 500 seasoned experts, it’s hard to go wrong with Web FX on your side, no matter your business’s size or industry.
Why Web FX is awesome
As we already mentioned, Web FX is nearly unmatched when it comes to experience in the digital marketing industry. Most comparable agencies have only been in business since the 2010s. The fact that they have been operating for so long and continue to remain at the top of the industry is a testament to the quality of work they produce. They are also completely transparent about pricing on their website, allowing potential clients to get a clear picture of their potential investment before even requesting a portfolio. They also offer a wide variety of pricing levels and service offerings to accommodate almost any budget, from startups to large enterprise organizations.
Pricing
And Packages
Web FX offers 3 base packages for PPC management.
Their Lite plan has an initial startup cost of $1,200 and then costs $600 each month after that. This covers $100 to $5000 each month in ad spend. It includes research for up to 2,000 keywords and a Google PPC Network. Web FX will provide campaign development, strategy, copywriting, and testing.
Their most popular plan is their Pro Plan, which costs $975 per month or 15% of your monthly ad spend, whichever is higher. The cost for the first month of services is $2,250. The Pro Plan includes $5,000-$30,000 in monthly ad spend paid to networks, research for up to 10,000 keywords, 3rd party audience targeting and retargeting with AdTechFX, and landing page optimization with the FunnelsFX template (includes setup).
If your monthly advertising budget is greater than $50,000 each month, you may qualify for Web FX’s enterprise plan. After paying an initial optimization cost of $5,800, your monthly cost will be 12% of ad spend plus $250 for the platform fee. In addition to a minimum of $30,000 in monthly ad spend and research for up to 10,000 keywords, you’ll also get 4 lite display ad creative sets and a 15-second CTV commercial.
Web FX also offers additional PPC services that can be purchased on top of your base package, allowing you to fully customize your plan.
Turnaround Time
PPC ads generally produce results faster than SEO campaigns because your ads become visible as soon as they are published. However, the process of analyzing your competitors, performing keyword and audience research, and developing and testing ad copy usually takes a few weeks. If you want long-lasting results, you will need to keep managing your campaigns across months or years to see consistent growth.
Web FX
PROS
- More than 2 decades of experience
- Pricing plans and packages that can fit any sized business or budget
- Ability to customize your package with add-ons
- Campaign, strategy, and copy uniquely tailored to your business, goals, and industry
Web FX
CONS
- Their Lite plan comes with limited service offerings
- Add-ons can get expensive quickly
