Logo Design Case Studies and History
The full history and case studies of the most popular logo designs in the world.
135 articles
The Evolution of Casino Logos Over Time
It could be said that recent generations are mostly visual, rather than auditory or kinesthetic, and this is due to the stimuli to which we are exposed. This logic suggests that first impressions are not just important; they are the entire opportunity. For an online casino or betting platform, its brand is always trying to […]
Logos with Apples: Brands That Use Apple Imagery in Their Identity
The apple has long been a powerful symbol, representing knowledge, temptation, health, and innovation across cultures and industries. In branding, it’s a distinctive and versatile image that carries instant recognition. While Apple Inc. is by far the most famous example, it’s not the only company to build its identity around this iconic fruit. Here’s a […]
The Story Behind the Full House Logo: Nostalgia, Design, and Legacy
Even if you’ve only caught an episode or two, chances are you can picture it: that quirky yellow lettering with a bold drop shadow, dancing across your TV screen to the tune of “Everywhere You Look.” But have you ever stopped to think about the logo itself? Where did it come from, how has it […]
The History of Airbnb and Its Iconic Logo
There’s a good chance that the last time you traveled, you booked your stay through Airbnb. What started as the simple idea of offering air mattresses in a living room to make some money has grown into one of the most popular travel services in the world. There’s no doubt that Airbnb has transformed the […]
The History of The Star Wars Logo and The Franchise
The Star Wars franchise is arguably one of the most powerful and famous TV franchises of all time. After all, it’s rare to interact with someone who hasn’t at least heard of Darth Vader or Princess Leia before. The franchise, founded by George Lucas in 1971, has gone in various directions since its first conception. […]
The Most Iconic Beverage Logos
When people think of carbonated drinks in the United States, Coca-Cola is usually the first that comes to mind. It’s more than just a soda—it’s a cultural icon that represents the American lifestyle around the world. Still, the soft drink scene in the U.S. is much broader. Every year, new carbonated beverages hit the shelves, […]
My Honest Review of BuzzCube.io
As time passes, our world becomes increasingly more visual, from social media accounts such as Instagram and TikTok to significantly visually based marketing. For businesses, this means that graphic design is paramount, a necessity for businesses that want to ensure they stay modern and create an unforgettable brand. However, getting the designs necessary for a […]
My Honest Review: DesignForce
Graphic design is a powerful tool used to communicate ideas, advertise brands, and solve problems through visual elements such as typography, form, imagery, text, and colors. As expected, there’s no particular way to perform graphic design. Depending on who you ask, everyone will have a different idea of what graphic design should look like and […]
History Of The Snapchat Logo
Have you ever wondered why Snapchat’s logo is a ghost? Or how this multi-billion-dollar app ended up with such a playful, instantly recognizable icon? You might be surprised to learn it all started rather humbly—designed by a co-founder in just one evening, no professional design agency required. Despite its simple origins, the little ghost, fondly […]
The History of The Philadelphia Eagles Logo
The Philadelphia Eagles, one of the most famous NFL teams, have won one Super Bowl and four NFL championships. They have played in the playoffs 31 times and won 16 division titles, with their fame getting them a substantial spot in NFL history. However, we can’t credit all of the team’s popularity with the famous […]
The Washington Commanders Logo and Team History
The American football team, the Washington Commanders, are known for their Super Bowl victories and winning seasons. They’ve been on the field since 1932 and have significantly impacted NFL history. However, besides their victories, Washington Commander players are known for two things; their name changed from the Washington Redskins and the stylish logo that represents […]
The Uber Logo and Its History
A ride-hailing company that allows customers to request a ride from a driver on an app on a smartphone? Although we may be used to this concept now, when Garrett Camp and Travis Kalanick first emerged with the concept, people’s minds were blown. Since its launch in 2008, Uber has grown dramatically and quickly popularized […]
Most Famous Logos with a Dinosaur
A dinosaur is typically associated with power, strength, and everything encompassing a creature of mightiness. After all, dinosaurs were the largest and most dominant animals on earth, and even though they became extinct millions of years ago, that doesn’t mean that they are still a great representation of strength and power. So, with this knowledge, […]
The Complete History Of The Baltimore Ravens Logo and The Team
When the Baltimore Ravens burst onto the NFL scene in 1996, they were more than just a new team in an old football town. They represented a city’s renewed pride, a nod to local literary heritage, and a second chance at professional football after the heartbreak of losing the Colts years earlier. Yet, the story […]
Rolls-Royce Logo Evolution and Brand History: From Founders to Global Luxury Icon
Rolls-Royce, a quintessential British luxury automobile manufacturer, was founded in 1904 and officially incorporated in 1906 by two remarkable entrepreneurs: Henry Royce and Charles Rolls. The company’s founding philosophy, articulated by Henry Royce, was both simple and profound: “Seek perfection in everything. Take the best of what exists and make it better. And when nothing […]
The History Of The Wikipedia Logo
Can you imagine a world before Wikipedia? A few years ago, the internet was just finding its voice, and universal knowledge seemed a long way off. But who could have imagined it would become what it is today, let alone its creators? In 2000, Jimmy Wales and Larry Sanger had an incredible idea: an online, […]
The Complete History of The GEICO Logo
Today, we’ll take a step back to learn the history and meaning behind the logo of one of America’s most recognized auto insurance companies and one that has had an exciting evolution. It’s GEICO, short for Government Employee Insurance Company. GEICO was founded by Leo Goodwin Sr. and his wife, Lillian, in 1936 in Chevy […]
The History Of The Gulf Oil Logo
Gulf Oil has been a well-known presence in the oil industry since its founding in 1907, and its logo, like the company itself, has evolved over the decades to reflect its growth, technological advancements, and market influence. The iconic orange and blue logo is instantly recognizable, symbolizing Gulf’s commitment to quality and innovation. Let’s explore […]
The Playboy Logo and the History of Business
The Playboy magazine has become one of the most recognizable and iconic sources of entertainment of all time. The magazine has been published monthly since 1953 and has rocked the world with its incredible features of adult content, sports, fashion, products, and show business. However, Playboy would not be the iconic and well-known magazine we […]
A Complete History of the Starbucks Logo
Like a green-and-white Mona Lisa, the Starbucks logo smiles mysteriously over all she observes, tempting those who see her not to their death, but instead their satisfaction. With more than 16,000 stores in the U.S., Starbucks’ green siren has surpassed even the ubiquity of McDonalds’ Golden Arches, which adorn some 13,000 locations throughout the U.S. […]
The History Of The Dallas Mavericks Logo
What’s more important to an NBA team than the number of slam dunks, passes, assists, turnovers, and offensive rebounds in a season? The answer is not much, but one exception is public perception and overall image. Sure, a basketball team’s branding may seem to stop at jerseys, mascots, and logos. There are 30 NBA teams—each […]
The Evolution of the Peloton Logo
Founded in 2012 by technology executive John Foley, Peloton entered a crowded fitness market with a key differentiator. Foley—then at Barnes and Noble —believed that workouts could be just as, if not more, effective and energizing at home as they could be at a full-fledged gym. A fitness enthusiast, Foley leveraged Kickstarter to raise financing […]
The History Of The Goodreads Logo
For enthusiastic readers, the first thing on their minds is the book they’re currently devouring. Following quickly behind on that list is what they’ll read next. That’s one of the reasons why the book-rating social platform, Goodreads, has been so popular for so long. Goodreads is a popular website and app that helps readers connect […]
The History Of The UPS Logo
In 1907, 19-year-old James E. Casey and his teenage friend, Claude Ryan, decided to start a business in a Seattle saloon basement with only $100 to their name, which Ryan’s uncle had given them. The delivery business started as nothing more than the basement, two bikes, the two boys, and a phone. They called their […]
The History Of The Olympics Logo
The Olympics has had a rich history dating back to around 3,000 years ago. As of now, there have been more than 30 editions of the Summer Olympic Games and more than 20 editions of the Winter Olympic Games, leading to a total of more than 50 distinct Olympic emblems. Even more popular than those […]
The MGM Logo History
When you turn on a movie, there’s a chance you may see a golden, ferocious lion with the name “Metro Goldwyn Mayer” above it. This lion has become somewhat famous throughout the year. He has become synonymous with high-quality media, and viewers associate the MGM lion with famous movies and iconic characters. The iconic lion […]
The History Of The Meijer Logo
Meijer is an American supermarket founded in 1934 that is known as the best wholesaler and retailer of food products in the United States. Currently, Meijer has over 250 stores, with half of the supermarket chains concentrated in Michigan, where the company initiated, and the remaining are in the neighboring states (Wisconsin, Ohio, Kentucky, Indiana, […]
The Complete History Of The Walgreens Logo
The Walgreens logo has undergone many transformations since the company’s inception in the early 20th century. Over the years, the brand has successfully maintained its brand identity through its logo, balancing tradition and relevance to modern times. The History of Walgreens The story of Walgreens began when Charles R. Walgreen Sr. was working as a […]
The History of LeBron James and His Logo
LeBron James, now one of the best-known basketball players of all time, was picked for the NBA in 2003 straight out of high school. He has been through many changes throughout his career, but it wasn’t just himself and his team that has changed — his logo has seen some changes too. LeBron James Childhood […]
The History Of The Vlone Logo
A$AP Mob is an American hip-hop collective of rappers, record producers, music video directors, and fashion designers formed in 2006 in Harlem, New York. It consisted of members A$AP Yams, A$AP Bari, and A$AP Illz. Beyond their career in music, the collective also had a passion for fashion, style, and art. This led them to […]
The History Of The Standard Oil Logo
Standard Oil Company has seen many changes over the years. Little did John Davison Rockefeller know when he founded the company in 1870 that he would go on to become one of the world’s first billionaires and a celebrated philanthropist. The company has gone through some major changes throughout the years, and so has its […]
The Complete History of The Ashley Madison Logo, The Website, and the Company
Ashley Madison, also known and referred to as The Ashley Madison Agency, has been proclaimed a Canadian online dating service launched in 2002. This dating website is a service offered to married people or those in relationships looking for affairs. Ashley Madison’s marketing material boasted their slogan, “Life is short. Have an affair“. After a […]
The Complete History Of The ChatGPT Logo
ChatGPT, the AI chatbot released by OpenAI toward the end of 2022, was co-created by Elon Musk and Sam Altman. Unsurprisingly, the chatbot has quickly taken the world by storm, earning over a million users in only its first week. ChatGPT has only increased in popularity in the past two years, and we certainly expect […]
Tracing the Transformation of KFC’s Logo: Blending Heritage with Contemporary Appeal
Once a straightforward, text-based brand symbol, the Kentucky Fried Chicken (KFC) logo has become a modern, global trademark of delicious and crispy golden fried chicken. From its modest origins to its rise as a worldwide sensation, the fast-food giant’s visual identity has undergone quite a metamorphosis. Here’s a look at the key milestones in the […]
The Evolution of the Deadpool Logo: From Creation to Modern Icon
Since his inception in the early 1990s, Deadpool has become one of the most beloved antiheroes in the comic world. Created by artist Rob Liefeld and writer Fabian Nicieza, the Deadpool character is known for his loquaciousness and comedic pessimism. Many fans also connect with Deadpool’s iconic logo, which has evolved alongside the character. In […]
The History Of The Hulu Logo
In the realm of streaming entertainment, Hulu has made a significant impact. Renowned for its extensive library of on-demand titles and innovative approach to original content, Hulu has become a household name. But how did the streaming giant come to be, and what role did its branding, mainly its evolving logo, play in capturing the […]
The History Of The TikTok Logo and Brand
When it comes to branding, few symbols wield as much influence and recognition as logos. These seemingly simple marks capture the essence of a brand and represent the brand to the world. Let’s delve into the evolution of one of the most ubiquitous platforms of our digital age – TikTok and its memorable logo. From […]
The Complete History Of The Under Armour Logo
When you think of sports and apparel, a few iconic brands, like Under Armour, come to mind. Under Armour is the preferred brand for athletes and outdoor enthusiasts, offering superior gear that optimizes performance and ensures comfort during their outdoor escapades. Under Armour is a brand that is known and recognized substantially due to the […]
The Complete History Of The NBA Logo
Depending on who you are, a few images might come to mind when you think of the NBA (The National Basketball Association). You might think of Michael Jordon doing a fadeaway shot or Lebron James throwing the chalk in the air per his pregame ritual. However, there may be a different image that springs to […]
The History of the Batman Logo
You don’t have to be a comic fan to have heard of the iconic Batman. Batman is a cultural icon that has been around since his first appearance in 1939. Since then, he has taken the world by storm by making memorable changes to the comic industry and superheroes overall. Batman was initially mentioned in […]
The History Of The Louis Vuitton Logo And The Brand
Founded in 1854 in France by its namesake, Louis Vuitton has ascended from its early days of crafting high-quality trunks to becoming a pinnacle of luxury fashion. This illustrious brand has survived and thrived since the mid-19th century, evolving into a global fashion powerhouse renowned for its sophisticated men’s and women’s collections, iconic accessories, and […]
The Complete History Of The Chipotle Logo
Everyone loves Mexican food, and it’s even better when it comes from Chipotle, the fast food chain representing Mexican fast food in America. Millions of Americans enjoy the flavors illuminating their tastebuds when they take a bite from a dish from delicious Mexican restaurant. Chipotle Mexican Grill Restaurant is home to some of the most […]
The History of the Tommy Bahama Logo
Tommy Bahama is more than just a brand, it has become synonymous with relaxed sophistication and the vibe of being truly carefree. From its inception in 1993, the brand has embraced the spirit of island living, offering a diverse range of products that blend casual comfort with refined style. While their clothes are their ultimate […]
The History Of The Josh Cellars Wine Logo
We see wine everywhere–from liquor and grocery stores to ads and magazines. Books and magazines are known to showcase some of the finest wines in the market, including Kendall Jackson, Louis Roederer, and Robert Mondavi. However, one specific wine has dominated wine lovers’ hearts and has recently taken the internet by storm. Josh Cellar’s wine […]
The Complete History Of The 7UP Logo
7UP is one of the most enduring lemon-lime soda drinks of all time, rising through a crowded market in the 1920s to become, if not your favorite, lemon-lime carbonated beverage, an acceptable alternative to Sprite or Starry. The brand has tried many different logos, slogans, mascots, and ad campaigns throughout the years to differentiate itself […]
The Complete History Of The JCPenney Logo
In the face of the rising popularity of e-commerce, the backlash of the 2008 recession, and, more recently, COVID-19 pandemic shutdowns, traditional department stores have been on the decline for years. Many brands, including Sears, Lord & Taylor, and JCPenney, have filed for bankruptcy in the past few years. While there have been many think […]
The History Of The Forbes Logo
The year 1917 was anything but uneventful. Though the First World War had been raging across Europe, Africa, and the Asia-Pacific region for 3 years, America finally joined the fight and declared war against Germany in the spring, just a month after Russia’s Czar Nicholas II abdicated in the wake of the revolution. Some might […]
The Complete History Of The ExxonMobil Logo
The ExxonMobil Corporation, one of the world’s largest multinational oil and gas companies, has a rich history dating back to the late 19th century. Established in 1870 as Standard Oil Company of Ohio, it has undergone several transformations, mergers, and rebranding efforts. Central to its identity and recognition is the company’s logo. ExxonMobil’s logo is […]
The Complete History Of The CAT Logo
Caterpillar Inc. is a major player in the field of heavy machinery and a company that may be even better known today by its abbreviation “CAT.” CAT is an American manufacturer of heavy-duty equipment that is used globally, and the influence of the company’s equipment and brand is far-reaching. CAT equipment that is used in […]
The Complete History Of The Playstation Logo
In gaming, innovators make pixels come to life, and innovation rules all. In this world, there is a symbol that stands as a beacon for gamers all over the world. The PlayStation logo is an iconic symbol that crosses language barriers and unites players from every location and walk of life. Sure, the PlayStation logo […]
The History Of The Twitter Logo
In 2013, American teenagers reported that Twitter was their most important social media service. While most of the adults in their lives, including parents, grandparents, aunts, and uncles, had joined Facebook, Twitter provided a platform where young people could express their thoughts without having to censor themselves. However, Instagram soon replaced Twitter as the most […]
The History Of The Pixar Logo
From Toy Story to Finding Nemo to The Incredibles to recent animated films like Coco, Pixar has been a part of so many of our childhoods. The magic of Pixar lies in a brand that captures the imagination we felt as children on the big screen. As adults, we turn to Pixar for nostalgia and bring […]
The History Of Fox News And Its Logo
Where do you get your news from? Is it Squawk Box? How about the Today Show? Or is it Fox News? If it’s the latter, you may already be familiar with the news organization but if it’s not, you’ll know everything you need to know about the channel by the end of this article. Credited […]
The Complete History Of The NFL Logo
Long ago, in 1940, the NFL wanted a logo that could represent all its teams similarly. So, they created their first official emblem with a simple shield design, stars, and a football in the middle. The logo changed to fit the league’s growth and modern styles as time passed. In 1970, they added colors like […]
The History Of The Ford Logo
Ford Motor Company’s slogan, Built Ford Tough, has been the words behind the brand since 1979. Those three words are more than just a slogan though, it’s what Ford is all about. Those words are what have kept customers loyal to this brand since its inception in the early 1900s because whenever you choose a […]
History Of The Domino’s Logo
If you’re gearing up for a pizza night, you usually settle on one of two options: either your local pizza shop or a chain. Local pizza shops are great, but if you want a tried-and-true pizza shop that delivers the same quality slice every time, a chain may sound appealing to you. Depending on where […]
The Complete History Of The Oreo Logo
When you go down the snack aisle at a grocery store, you’re greeted with the branding of a bunch of competing cookies. From Pepperidge Farm to Chips Ahoy! to Oreos, the cookie options you encounter are endless. For many of us, though, Oreos are a favorite, and for good reason. There aren’t many other cookies […]
The Complete History Of The Yahoo Logo
If someone asked you, “Where do you go on the internet to look something up?” you likely would answer with “Google.” Before Google, though, Yahoo was the search engine go-to. Often outshined by its competitor, Google, Yahoo still exists today in much of the same capacity as its competitor. What Yahoo has struggled with, though, […]
The Complete History Of The LEGO Logo
Whether it was building your first LEGO tower, stepping foot into your first LEGO store, walking by the first life-size LEGO statue you encountered, or bringing your children to the LEGO movie – everyone has a LEGO memory. These simple, colorful building blocks have been a part of so many of our lives, one way […]
The Complete History Of The Discord Logo
First, there was AIM, then there was Myspace, then came Facebook, and then came Discord. While the first platforms that come to mind when you think about social media and messaging friends may be things like Google Chat, Facebook, and Instagram Messenger, Discord also serves this purpose. Started by two video game lovers, Discord initially […]
The Complete History Of The Sony Logo
When it comes to electronics, most of us want to purchase our products from a company we know and trust. Whether that is Microsoft, Amazon, Sony, or another reputable company, with electronics, brand loyalty is everything. That may lead you to ask yourself, “How is brand loyalty built?” Well, the answer is short and sweet […]
The History of The Toblerone Logo
Have you ever heard of Toblerone? Of course, you have; the triangular chocolate bar has taken the world by storm. You can find it everywhere from airports to corner stores. The packaging is unmistakable, with its big red lettering and Swiss mountain design. It’s hard to miss. What’s even more impressive is how quickly Toblerone […]
The Complete History Of The Liverpool Logo
Liverpool Football Club’s identity is inextricably linked to the Liverbird emblem, which has played a vital role in the team’s history for more than a century. Since its debut on championship medals in 1901, the emblem has become integral to Liverpool’s culture, representing the club’s fighting spirit and resilience. Throughout time the Liverbird has evolved, […]
The Complete History Of The Juventus Logo
In the realm of European sports, Juventus is a widely recognized football team that boasts a significant fan base with a rich history of loyal supporters. When the team first began in 1897, they had no idea that decades later they would be ranking as one of the top Italian clubs. The football club has […]
The History Of The Intel Logo
Intel is one of the most well-known computer and technology companies in the world. Even those not familiar with the ins and outs of PCs know that Intel processors allow most of them to run. Through its many decades in business, Intel hasn’t seen many changes when it comes to its logo and visual branding. […]
The History of the Doritos Logo
The Doritos emblem has undergone substantial transformations, yet the brand itself has remained firmly entrenched in the hearts of Americans, emerging as an irresistible treat on game day and well beyond. Unquestionably, Doritos’ potent brand allure stems from a masterful marketing strategy that cleverly taps into enduring favorites of the world, including cinematic experiences and […]
The History Of The Paramount Logo
When you put on a new movie, without thinking twice, you always expect to see the animated movie logo of the film company appear before the movie starts. Whether it’s the 20th Century Fox lion roaring, the Pixar magnifying glass bouncing across the screen, or Paramount Pictures’ iconic mountain and stars flashing across the scene […]
The Complete History Of The BBC Logo
BBC is one of the most famous companies in the world. It is a British public service broadcaster that provides news, entertainment, and other media services. It was founded in 1922 and is headquartered in London, England. BBC is known for its high-quality programming, including news, documentaries, dramas, comedies, and more. It is one of […]
The Complete History Of The Nintendo Logo
Nintendo is one of the biggest brands in the world. It is a Japanese company that has been around since 1889 and is best known for its video game consoles and games, which have has helped the brand be at the forefront of the gaming industry for decades, creating iconic characters such as Mario, Donkey […]
The Complete History Of The Dreamworks Logo
The DreamWorks logo is one of the most recognizable brand marks in the entertainment industry, appearing at the beginning of some of the biggest animated films of the past two decades. The logo’s iconic image of a boy sitting on a crescent moon, fishing for stars with a pole, has been etched in the minds […]
History of the Warner Brothers Logo
Warner Brothers is a famous mass media corporation established in 1923 and is most well-known for its cinematography and film division. The company is known worldwide and makes a hefty income. With such an impressive reach, the Warner Brothers logo has also become a significantly recognizable symbol associated with movies and television. When you think […]
The Complete History Of The Columbia Pictures Logo
Columbia Pictures, a prominent American film and television powerhouse, holds an esteemed position among fervent movie fans. Throughout its rich and eventful history, the company has encountered numerous challenges on its path to growth, constantly seeking to push boundaries and embrace innovative technologies. As a result, Columbia Pictures has continuously reinvented itself, undergoing multiple changes […]
The History Of The Instagram Logo
Instagram serves roughly one billion active users globally, and as a photo-sharing app, it’s devoted immense sums of money to creating a memorable logo. Before 2010, it may have been hard to imagine that a photo-sharing app would be worth billions and become a crucial income and marketing tool for millions of other brands. The […]
The Complete History Of The Taco Bell Logo
Ask most Americans to start listing all the fast-food chains they could think of, and Taco Bell would probably be in the first five. According to the Top 500 Chain Restaurant Report conducted by Technomic, it is currently the fourth-largest fast-food chain in the country. It’s impossible to think of Taco Bell without calling to […]
The Complete History Of The Chelsea Logo
Long before Ted Lasso first shed light on the inner workings of England’s premier football clubs, football had always been a staple in England – now the rest of the world is finally catching up. Sure, there are other countries where the sport is referred to as “soccer” and other counties where the sport is […]
The Complete History of the IBM Logo and the Company
When it comes to the technology space it’s hard to not think of companies like Apple, Microsoft, and Google first. If we had to guess though, if we showed you IBM’s logo, you would immediately recognize that brand as well. IBM is the company that all these brands can thank for paving the way for […]
The Complete History Of The NASA Logo
The NASA logo has gone through a few changes, and we’ve even seen one come back after being retired. The most recognizable logos, affectionately known as the “meatball” and the “worm,” are the perfect symbols of optimism that underlie the feeling of exploration and incredible journeys NASA is known for. If you’ve ever wondered about […]
The Complete History Of The Reebok Logo
What do Reebok, New Balance, Puma, and Nike all have in common? They are all iconic footwear and athletic brands. Whatever your preference for sneakers is, the sneaker industry is a competitive one with countless options for you to choose from. With so many companies in the market, brands need a logo that will stand […]
The Complete History Of The Pringles Logo
When you hear the slogan “Once you pop, you can’t stop,” what comes to mind? Chances are, you immediately think of a Pringles chip. Brands that have an iconic slogan are part of an iconic brand with an iconic logo – and Pringles is no exception. Since its inception, Pringles has been loved and adored […]
The Complete History Of The Adidas Logo
When you think of athletic wear what brands come to mind? For some, it may be Nike, for others it may be New Balance, and for others it may be Adidas. Adidas’ three stripes have grown to be just as recognizable as Nike’s swoosh. While most people know the Adidas brand when they see it, […]
The Complete History Of The NBC Logo
NBC was founded in 1926 and is known as the oldest major broadcasting network in the US, with a fascinating history and unique story. The American television network is owned by Comcast through NBCUniversal and is known widely for its simplistic and classy logo. Perhaps even more interesting than the company’s history and the unique […]
The Complete History of the Netflix Logo
Netflix’s iconic logo is recognized nearly everywhere on the globe. Its current iteration, Netflix in flat red text, despite being so simple, is so recognizable— to the point that even just showing the letter N already alerts the viewer that “yes, this is a Netflix production”. But did you know that this famous logo hasn’t […]
The Complete History Of The Samsung Logo
Even if you are a die-hard iPhone user, Samsung is a company that you likely know of. Whether a friend has a Galaxy phone, you wash your dishes in a Samsung dishwasher, or watch your late-night shows on your Samsung television, chances are that you’ve encountered the brand before. And if we had to guess, […]
The History Of The McDonald’s Logo And The Company
McDonald’s is one of the most recognizable brands on the entire planet. They have tens of thousands of stores across the world, in over 100 countries. A large part of their success is their consistent branding and how easily identifiable the McDonald’s logo is. If you see the golden arches somewhere, you immediately know what […]
The History Of The Pepsi Logo
Pepsi has been a fixture of American restaurants, sports venues, and picnics since the turn of the last century. This notable soft-drink brand has a visual identity just as iconic as its beverages. In fact, its famous red-white-and-blue logo is distinctive enough to be recognized even without the brand name. That’s an amazing feat, especially […]
The History Of The Burger King Logo and The Restaurant
The first fast food chains that changed the future of what “quick-service” food could consist of were hamburger chains. What started as McDonald’s, grew to Burger King and Wendy’s. These hamburger chains revolutionized the way Americans could purchase meals on the go. For this article, we’re going to focus on one of those three chains […]
History Of The Apple Logo And The Company
Some brands don’t need an introduction, and Apple is one of those brands. People all over the world can see the apple logo and know instantaneously that it goes together with the Apple brand. But beyond knowing that Apple is the brand that has brought you your favorite smartphone device or laptop computer, do you […]
History Of The Rivian Logo and The Company
When a company enters a competitive market, being successful is no easy feat. And for Rivian, that is exactly what happened. One of Rivian’s biggest challenges was in becoming the first company consumers think of when they think of an electric car company. That’s because many consumers automatically think of Tesla – but Rivian is […]
History of The Berkshire Hathaway Logo And the Company
Whenever a company is created, a logo is also created for that company. What is unusual though, is for that logo to remain virtually unchanged for ~183 years. For Berkshire Hathaway though, that’s exactly what happened. Whether you are looking at the colors of Berkshire Hathaway’s logo, the font, or the other features, you are […]
History of Logos: Andrew Tate and Hustlers University’s Logo
Tracking viral trends is something we are all used to. We live in a heavily social media-influenced world where when a Google search catches fire, our social media accounts are flooded with news of this. That’s exactly what has happened with Andrew Tate. Andrew Tate and his Hustlers University venture have gone viral and while […]
The History of the Ring Logo
You don’t have to be a Shark Tank fan to be familiar with the Ring. Since the company was founded back in 2012, the Ring security doorbell has grown in popularity. Whether you own a Ring product yourself, or someone you know does, chances are that you are beginning this article with some knowledge about […]
The Yeezy Logo Rebrand 2022 – How a new logo caused controversy
When you think of the word Yeezy, there are likely two things that come to mind: Kanye West and the iconic shoe brand. After regularly being expressive through his own fashion choices, Kanye took to developing a brand that allowed his loyal fans to also do what he had been doing for so long. With […]
The History Of The Google Maps Logo
When you aren’t sure how to get somewhere, where is the first place you go for directions? If you’re like most of the population, chances are you head over to Google Maps. Most of us click on the icon on our phones without even giving it any thought. We know what to look for and […]
History Of The Pokémon Logo
If you ask anyone born in the ‘90s what toys were pivotal during their childhood, chances are that Beanie Babies, a Furby, a Tamagotchi, and Pokémon would all be listed. That’s because all those things came onto the ‘90s toy scene fast and fierce, causing parents to run to every toy store imaginable to grab […]
The History Of The Peloton Logo
First, there were gym memberships, then there were fitness classes, and then there was Peloton. Even before the pandemic, Peloton had a loyal following. With hectic work schedules, the idea of being able to take a stadium-style spin or treadmill class right from the comfort of your own home was appealing to many. I mean, […]
History of Logos: Stranger Things Logo
When it comes to television shows, many of us follow whatever hot new show is trending. Netflix makes it easy to figure out what these “hot shows” are with their list of trending “Top 10” shows. And our friends make it easy by making it feel like if we don’t watch a certain show we […]
The Complete History Of The Nerf Logo
The Nerf brand needs little to no introduction. As a child, you surely came across a Nerf blaster at some point in time. And when you picked up that blaster, no one could stand in your way – you were invincible. For so many of us, Nerf is a nostalgic brand so whenever we see […]
A Brief History of Logos, from Hieroglyphics to Heraldry
We tend to think of logos as those distinctive images that symbolize a brand. They appear on signage, product packaging, and marketing materials so we can easily recognize our favorite companies. However, logos aren’t just for businesses, nor are they as immutable as we might imagine. That’s why we can still recognize the Apple, Nike, […]
The History Of The Gap Logo
Chances are at some point in your life, you’ve stumbled upon a Gap or one of Gap’s seven brands. Gap has a strong marketing and media campaign, their stores are in almost every mall or shopping center, either you, or someone you know, surely owns a piece of clothing from the store, and their logo […]
The Complete History Of The Home Depot Logo
When you think of a big orange box, what do you think of? And when you think of home improvement, what do you think of? Chances are both led you to Home Depot. The reason Home Depot is the first thing that comes to mind is because of its longstanding logo and reputation. Four decades […]
The History Of The Porsche Logo and The Company
If you have ever been in a conversation with a car enthusiast, you know that their knowledge runs deep. Chances are that they told you everything about a car’s engine, model, and history in that conversation. If you’ve experienced this then maybe you participated in the conversation, or maybe you left feeling like you should […]
The History Of The Google Logo
If you want to confirm if a restaurant is open, where do you go? If you want to find out more information about a product you just saw an advertisement for, where do you go? Or, if you want to get inspiration for holiday gifts, where do you go? Chances are Google is the first […]
The History Of The Carhartt Logo
When it comes to a brand you can trust, you don’t have to look any further than Carhartt. Since the brand first came on the scene in 1889, Carhartt has become the definition of comfort, durability, and excellence when it comes to clothing. What started as a business that outfitted railroad workers with overalls made […]
The History Of The Amazon Logo
When it comes to online sales there is one company that consistently stands out from its competition. We probably don’t need to tell you what company we’re referring to but in case you haven’t guessed Amazon yet, well Amazon is that company. You know Amazon as your go-to marketplace for groceries, wellness products, clothing, e-books, […]
The History of the Barbie Logo and the Barbie Movie Logo
When you hear someone talking about fashion dolls, no doubt the first image that comes to your mind is the iconic Barbie doll that’s been adored by so many generations of girls. Barbie’s full name is Barabara Millicent Roberts and was developed in the United States in 1959. The Barbie Doll was created by the […]
The History Of The Walmart Logo and The Company
Big box retailers are certainly not few and far between. Drive to any populated town, in any state, and you’ll likely find a Target, Home Depot, Kohl’s, or another chain that has exactly what you are looking for. There’s one chain though that stands out from the crowd and has stood the test of time […]
History of the Jack Daniels Logo and The History of the Business
The first (and one of the best) distilleries in the U.S, Jack Daniel’s has a presence beyond the States, across the globe, and the credit for this world recognition ties back to the brand’s longstanding logo. So, why not go through the entertaining history and meaning of the logo and the business behind it? Image […]
The History of The HBO Logo and the Company
HBO is an acronym for Home Box Office Inc, which alludes to visiting a theater and buying tickets at the box office for the latest blockbuster movie. Instead, HBO brings the experience into the home with its premium programming. Though the company has grown and evolved significantly since its conception, the logo has remained relatively […]
The History Of The Dollar Tree Logo
Dollar Tree was established in 1986 and is now one of the most popular and well-known retail companies in the United States. Although you might now know Dollar Tree as a fully functioning and affordable store that you visit every so often for your shopping needs, it wasn’t always the store that we know it […]
The History Of The Calvin Klein Logo
The brand Calvin Klein has made such an impression on our world that it’s nearly impossible to not recognize the iconic brand and know when you see one of their products. Calvin Klein has become one of the world’s most beloved brands as well as being the number one choice when it comes to fashion. […]
The History Of The GrubHub Logo
The food delivery service GrubHub operates in the US and since it was founded has quickly become one of the most popular online and mobile prepared food ordering and delivery services. The company has made a new level of ease for people ordering takeout from their favorite restaurants and having it delivered directly to their […]
The History Of The Monster Logo
When you’re looking for a burst of energy and are getting hyped up for the day, it’s natural to reach for a Monster Energy drink. After all, these green and black bottled energy drinks are exactly what’s needed when you need an afternoon pick-me-up that’s tasty and a little addictive. Monster Energy, the brand that’s […]
The Complete History Of The Arby’s Logo
Arby’s fast-food chain may not be quite as famous as franchises like McDonald’s, Wendy’s, or Burger King but that doesn’t mean they haven’t built a legendary brand. Arby’s made its mark by offering the world an option other than burgers and chicken sandwiches by beginning to sell their famous roast beast sandwiches. When Arby’s was […]
The History Of The Pizza Hut Logo
The iconic Pizza Hut logo has certainly made its mark and is now one of the most recognized logos in the world. The logo has been around for decades, being first introduced in 1958 and having a few different changes to finally arrive at the result that we’re familiar with today. The US-based fast-food chain […]
The History Of The Raiders Logo
The Raiders are a professional football team that originated from Oakland, California, and was founded in 1960. Since then, the team has grown and is now a charter member of the American Football League. They’ve built quite the fanbase and are feared by their opponents when they’re on the field. The team has always had […]
The History Of The MrBeast Logo
If an image of famous American YouTube blogger and entrepreneur Jimmy Donaldson doesn’t instantly spring to mind when you hear the words ‘MrBeast’ then the iconic blue, pink and black logo may be the image that appears in the front of your mind. Jimmy Donaldson has made quite the name for himself, most widely known […]
The Red Bull Logo And The History of The Company
For nearly three decades, Red Bull has lived by the slogan that it gives people wings. When Red Bull was founded in 1987, it was not only the launch of a new product; it birthed a totally new product category: energy drinks. From 1987 to the present, we’ll look at the evolution of Red Bull […]
The History Of The Vogue Logo
Vogue is the largest and most famous fashion magazine around the globe and has adapted to the times. The Vogue logo is truly legendary, one that lets the font do the talking and makes itself memorable. First published in 1892, the magazine has grown and is now distributed in 23 countries and has around 11 […]
The History Of The NHL Logo
The history of the NHL is a long one, dating back as far as 1917. If you’re even briefly familiar with the NHL then you already know that the NHL has had quite a few logos produced and their teams have used many iconic and signature logos that have made an impact in the sports […]
The Cadillac Logo And Its History
Cadillac, a brand of luxury and performance cars, has a storied history and experienced an incredible evolution of its logo. As the second oldest American automaker, it’s been around for over a century. Founded in 1902 by Henry Leland, it started in Detroit, Michigan. Named after the city’s founder, Antoine de la Mothe Cadillac, the […]
The History Of The Dunkin Donuts Logo
The famous global donut and coffeehouse company that has quickly become known as one of the most legendary in the nation was founded in 1950. This same year they released their first logo, the one that would build the foundation for the logo developing into the strong icon that we know it as today. Dunkin’ […]
The History Of The New York Times Logo
There’s no denying that The New York Times has one of the most unique and recognizable logos of all time, appearing almost exactly the same as it did 150 years ago when it was first created. Although the logo has been tweaked in the century and a half that it’s been around, it’s never been […]
The History Of The Ghostbusters Logo
Recognize this iconic and legendary logo? Ghostbusters fans around the world certainly do! This is a logo that they associate with one of the greatest movies of all time and has a loyal following that’s able to quickly and easily identify the world’s famous logo that goes with it. Ghostbusters is a multimedia franchise that’s […]
The History Of The M&M Logo
Some candy is associated with certain times of the year. Think about it. Candy corn around Halloween, candy canes and peppermint patties around the holidays, and Peeps around spring. Other candies meet consumers no matter what the occasion or time of year is. A prime example of a candy that does this is M&M’s. Below […]
The History of the Autobots Logo
If you have children, they likely have at least one transformer toy, or if you grew up any time after 1984, you likely remember at least one transformer from your childhood. So, even if you aren’t a fan of the Transformers franchise yourself, you will likely still recognize the logo and the brand. But how […]
The History Of The American Airlines Logo
American Airlines is an airline with one of the strongest visual identities of all time. Their logo is a classic one, a prime example of a logo with a strong history of greatness and standing for an airline that’s used by millions. They have a fresh and modern logo that has become a signature part […]
The History Of The New Orleans Saints Logo
The New Orleans Saints logo is instantly recognizable. It’s modest, chic, and unique! The logo is a French symbol that has been around since the early 17th century. It’s called “le fleur de lis,” and it simply means “lily flower” in English! The simple but striking design also represents the New Orleans city’s history with […]
The History Of The Skyrim Logo
When it comes to gaming there are few logos that are as iconic as the Skyrim logo and what it stands for, being recognized by not only all gamers in the industry but recognized worldwide. The game itself is one that has made its mark worldwide, bringing people into a world with dragons, weapons, magic, […]
The History of the Yeezy Logo
The way we express ourselves is often through our clothing. It’s our one chance to convey who we are to the strangers we encounter each day. Some of us choose flashy attire, others choose modest attire, and others choose to wear subtle accents to just share a glimpse of their personality. When it comes to […]
The History of the Zoom Logo
The COVID-19 pandemic brought new opportunities to the tech world. The company most notable for driving change in this new remote work and learning space was Zoom. Now, almost two years after the pandemic first closed businesses and schools worldwide, almost everyone has had a Zoom interaction and their own Zoom story. Whether you’ve used […]
The History of the Hot Wheels Logo
The Hot Wheels brand is synonymous with hot rods! And this isn’t just for kids. The brand began, and has continued to use, a logo that was all about excitement, speed, and fun! But its design has always been flawless. It’s legible and just the sight of it brings adults all over back to their […]
The History Of The Cartoon Network Logo
For a certain generation of designers, the Cartoon Network logo is one of the most iconic images of their childhood. Cartoon Network was established in 1992 as a cable channel playing all-day animation, anime, cartoons, and more. Their logo has gone through a few design refreshes since then, but still maintains a powerful brand identity. […]
What Makes a Good Gaming Logo?
Good gaming logos are easy to come by; you can get them nearly anywhere. However, to make not only a good gaming logo but a truly great gaming logo, is a different story. Great gaming logos leave their mark on players and are what makes games stand out. They’re signature to games and as important […]
Brand Logos With Hidden Meanings
A very effective strategy in creating a logo is using a hidden symbol or meaning. Creating an allusion to what your business does or the name of your business within the logo will help customers to keep the logo in their minds. Here are 15 of the most well-known logos that all have a secret, […]
Top 3 Elements Of An Amazing Logo
Logos are not only the most consistent visual market of your brand, but also the chief means of symbolizing your company to your audience. We’ve all seen bad logos that shook our faith in the company or turned us off entirely. That’s because logo design must follow a set of secret rules to be effective. […]