Wondering how to write those amazing headlines that you see in your inbox? Not getting traction from your newsletters and wondering how to change that? We’ve been there, but a good headline can get you out of the rut and on the right path!
In the world of the internet, people are receiving hundreds of emails a day in their inbox. So, the million-dollar question remains; how do you get your newsletter to stand out from all the others that are crowding your audience’s inbox? Although there isn’t a secret formula to follow, there are a few tips that everyone can follow. We’ve listed our top tips below in hopes that they’ll help you with your newsletter headlines grabbing attention.
Make It Short
The golden rule of headlines; the shorter the better. The shorter the headline the easier it will be to remember and grab attention. It takes a genius copywriter to be able to come up with classy, eye-catching headlines in less than a few words. A good headline should be one that people can memorize within a few minutes of seeing. Check yours. Do you have it memorized? If not, it’s time to get to the keyboard again!
Get Them Curious
Keep in mind that people are reading hundreds of headlines a day. To make yours stand out, it has to not only be good but it has to build their curiosity. They need to want to read more to even take the next step and open the email. You have to make them want to read more of the email. This takes practice, but start with thinking about what makes you want to read more in an email. Sale offer? The latest news?
Test It Out
The most obvious way to ensure that your email headline is a good one that works? Test it out! Keep in mind that a formula or headline that works for one company may not work for the next. Each company is different and each audience needs a fresh approach to keep them engaged. The best way to learn what works for your audience is through trial and error. Test out different headlines. Didn’t get a good response? Try the next one. Keep going until you find one that gains traction.
Call To Action
Nothing makes someone spring faster to open an email then when tye think there’s a deadline. The second that you have people thinking that time’s running out, a sale is going (and soon to leave) or urgency to see the contents of the email, the quicker and more apt they’ll be to open it. In a way, they’ll feel compelled to open the email if for nothing else but their gut telling them to.
Keep It Simple and Clear
Be honest. Let your recipient know right away what they’re getting into when they open your email. Include it in the headline and let them know what to expect if they open the email. This will make them more apt to open the email (providing that it’s something that they’re interested in) and read further. It will also encourage trust. Nobody likes opening an email that they thought contained a sale, only to find out that it’s more advertisements.
Use Empowering and Happy Words
Your headline must be leaving positive feelings with your recipient. A quick Google search will give you results on what words are the most positive and empowering. You want to use these in your headlines to encourage a positive effect when the recipient opens your email and encourages them to read further. Trust us when we say that it makes all the difference in people reading through your emails.
Overall, headlines have power. They have the power to gain you customers, to draw current customers in, and to have a substantial effect on your newsletters and company. The way that you use headlines to communicate with your audience is crucial. Using the ways above you’ll find how easy it can be to create headlines that draw people in and encourage them to read further. Do your research and, with practice and through trial and error, you’ll be writing amazing headlines in no time.