Branding and Naming
Resources for writers and designers.
56 articles
The Benefits of Running a Logo Design Contest
If you’re a business owner or entrepreneur looking to create a memorable, professional logo, you might be weighing a few different options. Working with a design agency, hiring a freelancer, or even trying to tackle the project on your own can all yield results. But if you haven’t considered running a logo contest yet, you […]
Flocksy vs Design Force – which is right for you?
Both Flocksy and Design Force offer unlimited design services with dedicated teams and fast turnaround times. However, there are some key differences in pricing and specific services that are offered within the platforms. The biggest difference between Flocksy and Design Force is their pricing and service flexibility. Flocksy offers a larger variety of services at […]
Tips for Growing Your Real Estate Brand
Just like if you worked in retail, food service, beauty, wellness, or another service industry, your marketing presence as a real estate brand is important. With any of those careers, your prime concern is likely growing your brand and increasing your target audience. And with real estate, this has never been truer after this past […]
Branding Mistakes To Avoid; Why Your Business Needs Effective Branding
Any successful business needs to provide a high-quality product or service as a foundation. However, to establish and maintain a presence in today’s fiercely competitive marketplace, you need something more: brand identity. To stand apart from the competition and build a loyal customer base, brand identity (or branding) is critical. If your business lacks a […]
15 Examples Of Good Brand Positioning & Why They Work
Brand positioning isn’t about tooting your own horn. It’s about a company finding a place in the market and developing a good slogan or tagline. Brand positioning focuses on just that- positioning your brand to help it stand out in a sea of similar businesses. It’s about getting people excited about your business and products. […]
Branding Trends That Have Rocked 2021
Branding trends come and go every year, and the ones that we’ve seen this year have been amazing. Companies are beginning to change their brand identity to be updated with what’s currently trending with brands so that they’ll fit in. If you’ve missed out or are wondering what the current trends are, this article shares […]
Make Your Brand Go Viral With These Easy Tips
What’s a great way to get more people to discover your company? Go Viral! When your content goes viral you quickly start to see an increased following, more traffic clicking through to your website, and usually more sales. But it’s not the easiest thing to do. With these tips, we guide you through planning your […]
Tips to Grow Your YouTube Channel
Youtube has become the de facto video platform of the 21st century. How do you make sure yours stands out within billions of uploads on thousands of channels out there? In this article, we’ll dive into the best practices for crafting a unique, distinguished brand on YouTube by creating engaging, original content, using Video SEO […]
How Copy and Design Work Together For Businesses
Every brand is different, and its messaging is different, with each brand communicating with its consumers differently. The way that businesses communicate with their customers is called their brand voice, and it’s crucial when you consider how your customer will perceive your business. Take a moment to think about how your favorite brand interacts with […]
The 3 Secrets Of Good Branding
Good branding is an important part of any business. It’s crucial that you have branding that results in brand loyalty and that is unique to your company. However, having good branding is often easier said than done. Although a strong logo and memorable company name plays a crucial part in good branding, they aren’t the […]
What Is A Brand Ambassador On Instagram?
We’ve all seen brand ambassadors and influencers on Instagram. These users post beautiful, aspirational content on behalf of a brand or company. Whenever you’re scrolling past a lovely cup of tea, sunrise at the peak of a mountain, a delicious home-cooked meal, the picture-perfect family outing, or any other appealing image, there’s a chance you’re […]
How To Use TikTok For Business In 2023
Have you ever wondered to yourself, “is TikTok good for business?” And have you ever wondered how you can turn your brand viral on this legendary platform? With so much competition on this platform, knowing how to promote your small business on TikTok is no easy task. The good news is though, that with the right strategies […]
Famous Brands And Their Histories
Have you ever wondered where your favorite brands started? How did they grow from a fledgling company into a giant one that you can’t imagine living without? Knowing our history is essential as a consumer. By knowing the background of a company, it helps us to better connect with the brand’s message and goals. As […]
Should I Hire Influencers to Promote My Brand?
Influencer culture is the most rapidly growing marketing tool today. Yet, influencer marketing, can make or break a company. Find out how an influencer partnership could be the best marketing investment you ever make, but only if you know how to choose the right one. Influencers on instagram are the heavy hitters in the marketing […]
Growing Your Real Estate Business in 2023
Real estate is a difficult market to master and there’s more competition than ever. The key to outlasting your competition and becoming one of the top of your field is to not only master the industry and the fine details of selling real estate to prospective clients, but to masters the more minute components of […]
The 8 Types Of Branding Explained
Branding seems simple enough, in theory, but building a brand that speaks to the heart of your company and has wide appeal is no easy feat. If you’re unsure how to tackle your branding, check out our latest article on the eight types of branding in marketing. Learn how they apply to you and how […]
Wine branding: the ultimate guide
What’s in a name? When it comes to wine branding… a lot. There are nearly infinite varieties of wines, but most consumers aren’t expert sommeliers who can pick them apart by their smell! That’s why wine has to be carefully branded so that customers can find the wine that speaks to them. Strong imagery and […]
When A Brand Goes Viral and It’s Not a Good Look
Being a marketing master of public speaking is being able to read the room, understand who you’re addressing, and tailor your message to that particular group. There’s nothing more humiliating to a brand messaging campaign than delivering a punch-line to the worldwide audience, only to realize the backlash and potential silence of those whom you […]
Top 10 Brand Names That Are Now Used as Regular Words
The next time you relax with a Coke in your Jacuzzi after a long day of driving your Jet Ski and playing Frisbee, ask yourself if you actually used the brand-name versions of those items. Probably not. Many brand names have become synonymous with the products for which they are famous — and while that […]
Writing The Perfect Cover Letter
Along with your resume, your cover letter is crucial and can be a deal-breaker when it comes to helping you secure a job you’re applying for. Sometimes the smallest areas of your cover letter that weren’t thoroughly looked over, or you didn’t think were important, can be what will either get you the position you’re […]
Eye-Catching Newsletter Headlines
Wondering how to write those amazing headlines that you see in your inbox? Not getting traction from your newsletters and wondering how to change that? We’ve been there, but a good headline can get you out of the rut and on the right path! In the world of the internet, people are receiving hundreds of […]
The Best Tips For Creating A Captivating Newsletter
If you’ve ever wondered how to spread the good word of your business and reap the rewards of more users and clicks onto your website, well, look no further. Oftentimes, the content of your social media posts can get lost in the mix, however a newsletter sent directly to your target audience will captivate and […]
Why Your Brand Name Isn’t Your Business Name
After months of planning and preparing, you’re ready to launch your business and start selling your products. But in order to do that, you have to have a name. So first, you need to think about what type of business you’re going to establish and how you’re going to market your products. The practicalities of […]
How Do I Establish My Brand?
Ever wondered how to establish your brand? Having trouble getting started? Want to see a few of the top brands? Check out this article where we share it all! I’m sure most of our readers are already familiar with the importance of a brand; your brand is the very heart and soul of your company. […]
How To Establish An Exciting Brand Identity
When it comes time to develop your brand identity, you’ll be faced with an enormous number of decisions. From the major questions – what logo should we use? – to the small – what design system should we follow to make sure our website is cohesive? – every single question has to be answered with […]
2021’s Top 10 Most Successful Brands
To understand how we got to 2021’s most successful brands, it’s crucial to understand what happened during the pandemic. 2019 & 2020’s Most Valuable Brands Several interesting financial trends evolved amid the COVID-19 pandemic, and when Forbes released its list of the top ten most valuable companies in 2019 and 2020 for consumers, it highlighted […]
What Should I Name My Business?
Trying to find the perfect brand name but finding it difficult? Are you coming up with what you think are unique business name ideas only to find out they’re taken? Or perhaps you’re lying awake at night thinking, “I need a company name!” It’s frustrating for sure. We know the stress and responsibility that comes […]
Tips For Naming A Magazine
So, you’ve decided to start a magazine. Whether it’s online or a paper copy, your magazine will be uniquely you and you probably already have tons of ideas for the content you want to publish. All you need is a name. Naming your magazine is more important than you might initially be thinking. It’s how […]
The Difference Between Copywriting and Copyrighting
Pronounced the same but two entirely different meanings; copywriting and Copyrighting. If you don’t want to be one of the millions of others who mistake copywriting and it’s a homonym, copyright, you don’t want to skip this article. A quick read can show you not only the difference between the two but also a few […]
How To Host A Fantastic Unlimited Naming Contest and Get The Results You Need!
You’ve done the hard work and you’re almost ready to launch your next product, your new start-up, or your next project. Whatever the case might be, you’re prepared for the roll-out and you’re ready for success. There’s just one element missing: the name. Tips For Hosting A Fantastic Unlimited Naming Contest Naming Contests Naming contests […]
Securing Your Company Domain Name
You’ve thought of the best company domain name; it’s perfect for your company, it’s sure to help you get the cash and you’re buzzing with excitement. You open up your browser and quickly head to a domain name registrar and quickly type your name in. Then, to your horror, the name is already taken. Feels […]
Why Your Business Needs Effective Branding
Any successful business needs to provide a high-quality product or service as a foundation. However, to establish and maintain a presence in today’s fiercely competitive marketplace, you need something more: brand identity.To stand apart from the competition and build a loyal customer base, brand identity (or branding) is critical. If your business lacks a persuasive […]
Are You Listening? How to Create Strong, Attention-Grabbing Headlines
If you want anybody to read or even consider reading your web content, you need to have a headline that is going to stop them in their tracks from scrolling and click and read your story, article or blog post. Of course, creating captivating headlines is easier said than done, that’s why we have put […]
How To Trademark a Name and Logo
If you are in the process of starting a new business, you may be wondering how to trademark a name and logo for your business. Lucky for you, it’s a pretty simple process, and we’ll go over the steps you need to do it in this article. We’ll cover: What is a trademark? Do I […]
Unlimited Naming Contests; What They Are and Tips For Writing A Naming Contest Brief
The perfect unlimited naming contest result; it sounds impossible, doesn’t it? Usually, when it comes to naming contests, you can count on at least a few things going wrong, and, more often than not, you’ll have to tweak a things before you receive the perfect result. However, it doesn’t have to be that way. I’m […]
The Importance Of Outsourcing Web Content
Many companies assume that handling website content in-house rather than outsourcing is better. While there are several reasons why this may appear more straightforward, once actually thought out, you’ll see why the more practical option is to outsource your web content. At first glance, it may seem more manageable, cost-effective, and overall less of a […]
Steps To Finding The Perfect Brand Name
Some brand names are so perfect, they’ve become synonymous with the product. Do you reach for a tissue or a Kleenex? Do you jot down reminders on a sticky note or a Post-It? Of course, these names have years of marketing behind their reputation, but they all have one thing in common: they’re cued into […]
Tips For Building A Personal Brand
Think about your favorite Instagram accounts or a designer you love. When they post something, you can probably pick out their photo from the bunch because they have a specific style. You’re able to recognize their work because they’ve created a personal brand. Social media has given all of us the opportunity to share our […]
Logo Design: Everything You Need to Know
Logo design is, perhaps, one of the more difficult fields of design. It takes a special touch to create a symbol for a company that tells their story and also represents what they do. Any designer can create a logo, but the real question is, can they master every aspect of logo design? Do they […]
The Importance of Business Name and Logo Design Efforts
Business names matter. They matter more than people think, and when choosing a business name, you must take your time. Once you choose a company name, it’s nearly impossible to choose a new one so that your customers identify with the company. That’s why it’s crucial that when you choose your company name, you make […]
Tips For Choosing A Business Name
What you call your small business is one of the single most important decisions you will make regarding your company. And unlike your logo, your web design, or even your brand, when it comes to what you name your business, there isn’t a lot of wiggle room if you decide down the road that you […]
Why Grammar Matters for Your Business
Not a whole lot of people would name grammar as a favorite subject back when they were in school. Maybe you not-so-fondly recall your eyes glazing over as the teacher diagrammed sentences, explained the functions of gerund phrases, and went over the seemingly countless rules governing comma usage. At some point, maybe on multiple occasions, […]
How To Write A Logo Contest Design Brief
Beginning the search for a new logo can be an exciting event. It’s also a big responsibility. After all, your logo says a lot about your company and your brand. It’s an easy way for people to identify your business and it’s what makes your company unique; standing out from the crowd of competitors. If […]
How To Tell Good Copywriting From Bad
A great copywriter can be tough to find. While you’re looking for one, it’s important to keep some objective standards in mind. It’s easy to be wooed by copy that is dramatic. Some people can get wrapped up with copywriting that has a lot of jargon or slang. These things can make the reader feel […]
What Makes a Good Font (And What Makes a Bad One)
Few things in the graphic design world are greater spots of contention than fonts. There are fonts that are universally hated by graphic designers, while others are beloved. Still others are divisive and controversial. Is there no objective standard for what makes a font good or bad? Can we not agree on which fonts should […]
How To Choose The Best Fonts For Your Design
Choosing fonts is a bit of a science, a bit of an art, and a bit subjective. Everyone has their own preferences for fonts, and each brand or design needs a font that mirrors its personality and aesthetic. However, there are some guidelines you can follow to choose fonts and font pairings that will suit […]
What Is Your Business Name Doing for You?
Whether it’s your name, your significant other’s name, your child’s name, your pet’s name, or the name of a business, person, place, or establishment carries weight. Names are everywhere, and names matter, especially the name of a business. While high-quality products or services and customer service are the most crucial part of a business, the […]
5 Tips for Naming Your Small Business
Choosing a name for your small business is among the most important, yet most challenging, tasks you have when developing your brand. Once you gain a regular customer base, it’s nearly impossible to change your business name — so it pays to get it right the first time! Here are some things to keep in […]
10 Rules For Picking Your Company Name
You’re starting your business and things are moving along. There’s only one problem: What’s your business name? What’s in a name after all?A LOT! Choosing just the right name for your company may seem like a huge responsibility. But, before you start stressing yourself out by overthinking it, here are some helpful tips to get […]
Easy Ways To Get A Stellar Tagline
Coming up with a stellar tagline is one sure way to make sure nobody forgets your company. Here are a few tips to make the most of it! Less Is MoreTaglines are meant to be short and sweet. When it comes to taglines, big things come in small packages. They’re often used in logos that […]
Key Elements Of A Good Tagline For Your Business
Your tagline is a crucial component of your brand. It can communicate your brand’s core offering in just a few words and help unify your message across different platforms. As you have probably noticed from successful taglines such as “Just do it,” the tagline can become synonymous with the brand. It’s important to craft something […]
How to Choose the Perfect Name for Your Business
What’s in a name? If you’re running a business…everything. The connotation, formatting, and overall meaning of your business names leaves a powerful first impression on your audience. Choose wisely! Many people think about using their name as their business name, and in some situations, such as for photographers or lawyers, that works well. Other people […]
Tips And Tricks For Naming Your Business
When you consider all that goes into forming your own business – the blood, sweat, and tears in the form of market research, financial planning, and employee hiring – picking a name might seem like the easy part. But don’t be fooled, because at first glance your potential customers can’t see everything you worked towards […]
Choosing The Right Tagline: Ways To Make Your Business Stand Out
A tagline is often one of the most memorable aspects of your brand. Think about how many times you’ve walked around singing a catchy jingle or reciting a funny tagline that caught your eye. Taglines are like a little taste of your favorite piece of cake. They’re enough to stick in your brain and entice […]
Should You Choose an Alternative Domain for Your Website?
For years, the World Web Web has been a land of dot-coms. This domain ending is so expected and desirable that there is an entire market devoted to obtaining and selling .com domain registrations for brands. However, with the ever-expanding Web comes a need for more variety. Over the past few years, new domain options […]
How To Design A Logo With A Tagline Or Slogan
Both taglines or slogans are designs that are no easy task to create with logos. It must be created just right to ensure that they are perfect for displaying your company’s personality and, when included with a logo, this can be a daunting task. ● Know your brand personality. In short, a tagline or slogan is a […]