Good branding is an important part of any business. It’s crucial that you have branding that customers trust and that is unique to your company. However, having good branding is often easier said than done. Here are some helpful tips, detailing how you can have a top brand that’s not only unique, but that customers trust!
Although a good logo and company name play a crucial part in good branding, they aren’t the only parts of good branding. Good branding has many elements, with a solid company name and logo only being two minor elements. It’s important to include these and ensure that you have a high-quality logo and a name that portrays your company in the best way, but your brand is much more than that.
Your brand is, in total, the entire experience that your customers take away from your company. Good branding manages to portray what your company does, how they do it, what they offer and builds trust with consumers. Your brand isn’t just a few designs or social media shares, it lives through every aspect of your company.
Every phone call, image share, and website update are a part of your brand. So now the question remains, how do you have good branding? How can you ensure that you’ll build relationships with clients and have a brand that stands out? Although we can’t teach all the tips to have successful branding, we can cover a few of the top tips that will help you on your journey!
The number one mistake that we see small businesses make is constantly modifying their branding based on their audience and what they see other companies doing. A lot of companies will even change their tone and messaging depending on the platform, meaning that a company’s Facebook page may look drastically different than their other social media platforms.
This is wrong for a variety of reasons, starting with that if you have inconsistent branding, you’ll have an inconsistent customer base. Your brand has to be consistent across the entire board, including social media and your website. All of your branding has to line up with your company and logo. Brand consistency means that you not only have to have a plan set in place, but you have to have every detail planned out. Your team has to be on the same page with every aspect of branding.
Invest In A Good Name and A Good Logo
Although they may not be the most important part of a company, a good name and logo are essential to a brand. Without these, you don’t even have the base to a solid brand. Your logo is what customers most often see first, meaning that your logo is the first impression that customers get of your business. Your name is an aspect of your business that will stick with you forever and what customers will always associate you with.
One of the biggest struggles of startups and small businesses is choosing a name. After all, there’s a lot of pressure put into a company name. A company name will stick with you forever and it’s what will leave impressions on customers for years to come. Fortunately for you, there’s no right and wrong when it comes to company names. We’ve seen top brands use real words, misspelled words, long names, and short names.
The most important thing to remember is that you want a name that is unique and signature to your company. You want customers to be able to recognize your company by the name or logo alone. It’s okay to gather inspiration from other companies, but keep in mind that you want a logo and name that belong solely to your company.
Focus On Community
Companies are built from customers. Without a community that respects and trusts your company, you have nothing. Build relationships with customers and work on one that will have people begging to be a part of. Doing this starts with sharing on social media, ensuring encouraging customer service, and that your branding is all-inclusive.
It’s important that you have relationships with all customers from the second that they first find your company until they purchase from you. If people see that a company has a strong community that trusts and respects them, they’ll be more apt to buy from that company. Ask customers for advice and include them in big decisions for your company, it’ll make them feel included and build trust.