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The Importance of Business Name and Logo Design Efforts

Business names matter. They matter more than people think, and when choosing a business name, you must take your time. Once you choose a company name, it’s nearly impossible to choose a new one so that your customers identify with the company.

That’s why it’s crucial that when you choose your company name, you make sure that it’s the perfect fit, and you won’t want to decide on a new one within a couple of weeks.

Let’s examine why your business name matters and the importance of business name and logo design efforts.

In this article, we’ll cover:

First Impressions

It Sums Your Company Up

A Name Has Power

It’s Personal

Simple Is Better

Your Take on Your Industry

A Few More Quick Tips

In Conclusion

First Impressions

How many times have you heard the name of a company and automatically formed an opinion about them? If you’re anything like the rest of the population, it’s probably been more than once. Names are what people learn about a company first, so your name provides your company’s first impression.

It’s similar to the first handshake you have with someone. You can instantly tell what kind of person they are merely by shaking their hand – it’s odd but true. A handshake can determine your entire relationship with someone. The same goes for your company; a company name can determine the entire future of your relationship with your clients.

It Sums Your Company Up

Your company name is your entire business displayed through a series of letters. It’s why the pressure’s on when choosing a name; you know that whatever you choose represents your company on the front lines.

When someone sees your company name, they’ll think about more than just your company; they’ll consider what you do, your goal, and your company’s history. When choosing a name, you want to ensure it has all those qualities.

A Name Has Power

A name has power, whether it’s for a company, product, or pet. There’s a reason that people like to name objects, even what may seem silly such as cars; it gives them a personality and a sense of power. There’s a bold sense of bravery in giving something a title and knowing it represents who or what it is.

You want a name that creates a bold statement that the company can carry for the entire life of the business.

It’s Personal

Company names need to be personal. Business names aren’t built merely on what sounds good or the latest trend; it has to be personal. There must be meaning and intention behind your company’s name.

You’ll want to work on your name next if you’ve developed your business and brand personality. Remember that the name of a company is what has people forming their first opinion of your company.

They can learn a lot from something as simple as a name, and before they’ve even bought from your company, they will have already formed an opinion based purely on the name.

Simple Is Better

When it comes to business naming, the simpler, the better. Humans can be more willing to interact with a company when the name is easily read and straightforward. The second you force people to put a lot of thought into something as simple as your company name, you’ll have already lost them.

It’s also important that people remember your business’s name without memorizing it. Aim for a short, simple, uncomplicated name; it’ll help people remember it and be more apt to buy from your company. You want your name to be “sticky.” What does that mean? A sticky name is one that customers can remember easily and attracts attention.

Your Take on Your Industry

Companies exist within industries, and there are a lot of both. Even newer industries quickly see growth and attract entrepreneurs. That means there will be a lot of people who provide the same product or service as you. So, why should a customer choose you? You want to show how you’re different and your uniqueness through your business name. You’re using this to help solidify the value of your entire brand.

A Few More Quick Tips

  • If your name is hard to spell, it’s a problem. Your prospects need to be able to Google you easily, but that’s not to say it can’t be something unique. Google itself is a very individual name, but we can all spell it.
  • Avoid limiting names. For instance, Amazon was once an online book retailer. If it started business under the name “Books4Sale,” expanding into e-commerce would have also involved an extensive, potentially costly rebranding.
  • Make sure someone or something else isn’t using the name. Conduct a thorough web search and check with name registrars to ensure you can use the name you want.
  • Get a “.com” domain because they’re associated with a more established business.

In Conclusion

Overall, naming your company can be terrifying. It’s your job to come up with a name for something that is not only special but also that will be imprinted on it for a time to come. However, these tips will help you come up with something unique, memorable, and personal that your customers will connect with immediately. Who knows. You could be the next Apple, Google, or Starbucks.

These are great names, and we use them daily. So, what do they have in common? They’re short, powerful, and simple and sum up the company perfectly. Your company can be all of this and more with the right name.

For more information about why abstract names are better, check out this piece- What is Your Business Name Doing for You?

If you need help with your business name, check out the Hatchwise Business Name Contests and get assistance from top-notch experts.

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