Beginning the search for a new logo can be an exciting event. It’s also a big responsibility. After all, your logo says a lot about your company and your brand. It’s an easy way for people to identify your business and it’s what makes your company unique; standing out from the crowd of competitors.
If you’ve taken the plunge and are ready to have your new logo designed here are a few ways to write an effective logo design contest brief to help you to see fantastic results with your contest submissions!
Four tips for writing an excellent logo design brief
Say what you DO want. Make a list that includes what you do need to see in the design. Things like animals, a certain color, or something specific that has to do with your company.
Give examples. One of the best things about logo design contests is that they allow you to really specify what you are looking for. You will be able to not only give written instructions, but you will be able to add images as well, to give further examples of what you are looking for.
Be vocal about what you DON’T want to see in the design. If there is something that you don’t want to see, whether it’s a color, a certain shape, design, or any element at all, make sure that you let the creatives know right away. This saves you a lot of time in the long run, since you narrow down the submissions to be logo designs that you are able to use.
Be short and concise. Many creatives live overseas and English is their second language. Because of that, you want to keep your writing clear and to the point. Don’t make the design brief too long, or the designers may have trouble following along and understanding what you need.
What happens when you don’t see the results that you like?
Sometimes your logo contest might not have the results that you expected. If you’ve given it a few days and feel that even with the contest brief, combined with your feedback, you are still not seeing logo designs submitted to the contest that you like, it may be time to make a few changes to the contest brief.
That’s right. Consider updating the logo contest brief (something that you can do at any time).
This can look like removing some of the text (shortening it), adding more details, or even asking for something specific (you may have seen some element in one of the submissions and wish to see it included in all the designs submitted to the contest in the future).
Writing a good logo contest brief can save you a lot of time in the long run. As you view the entries and leave feedback you won’t have to weed through tons of submissions that you have no interest in, or can’t even consider using. That will give you more time to consider logo designs that you will actually will be able to use for your business.
What you write in your logo design brief is very important, as it is the first thing that the designers will read, and based on the information that you give, start to submit the entries for you to choose your stunning new company logo from!