If you’ve ever wondered how to spread the good word of your business and reap the rewards of more users and clicks onto your website, well, look no further. Oftentimes, the content of your social media posts can get lost in the mix, however a newsletter sent directly to your target audience will captivate and create a much-needed desire for increasing your business’s bottom line. Unless you’re paying to boost posts on Facebook, LinkedIn, or Instagram, chances are the content with the strongest engagement is the one that gets shown to your audience.
Honestly though, sometimes even your strongest social media post isn’t going to attract the attention of all the hundreds or thousands of your followers. Perhaps an influencer who works through an affiliate marketing channel could deliver results, but you know what you can ALWAYS rely on? Your newsletter.
That treasured scribe will get delivered to the inboxes of your targeted people every single time without fail. So what if it goes to spam; you can even include–in the newsletter–a blurb about checking the recipients spam folder and most people do that anyways, once they’ve been hooked on your message. Here’s the deal: If you don’t already have a newsletter in place, that’s the first step.
If you have writers who are wizards at crafting your newsletter, yet you’re still not seeing any extra traffic boosted to your business, check out these 5 tips for creating a desirable newsletter that people actually read. Once you’ve hired the imaginative and innovative content creators of your newsletter, sit back and watch how much more attention it receives and how it translates into more clicks onto your website.
Is your subject line catchy?
Hooking your audience in from the get-go means they have to want to open your newsletter in the first place. You don’t want to sound overly cheesy or too much like clickbait, but there is a lot of value in intriguing your audience with a question or verbiage that’s simply too insatiable to overlook.
For instance, subject lines such as “You’ll Never Believe Who We’ve Lined Up for Entertainment Tonight” or “These Are the Stops We’re Making on Tour and You Don’t Want to Miss These Acts” are examples just begging to be opened in a newsletter.
Show your audience the genuine you
Showing some vulnerability that tugs on your audience’s heart strings is one way to secure trust and be real. Whether you’re going through some hardships and challenges, mentioning what you’re feeling and pouring the emotions you’re battling it into a newsletter is what audiences can relate to and find attractive. Don’t fear being unprofessional, as it’s endearing when you just go for it in letting your people know the chaos swirling in your mind.
Granted, you don’t need to dwell on it and make it a victimhood thing, but you’ll notice that after the newsletter has been sent with your genuine overtones, your audience engagement will skyrocket. In the first few hours alone, you’ll receive more replies than ever before, and in the days that follow, they’ll continue to pour in. People LOVE real and people want to align with real, that’s it in a nutshell.
Your honesty secures the connection, and the more genuine you are with your audience, the more opportunity you give them to connect to you and your business.
You need a call to action
A call to action lets your audience know that you’re asking them to do something that bridges the gap between you and them. For instance, you could share your new music video, or ask them to follow you on Twitter or Instagram, or show them how to pick up tickets to your event. Or you could simply reply and ask your audience to let you know what song you should play next.
Make certain your newsletter has one of these calls to action included in it–ideally something that’s going to give you and your followers the best experience and most value. But remember, only one call to action per newsletter as you don’t want to overwhelm your fans.
Be a consistent sender
For a newsletter to be truly effective, you need to send it consistently. Carve out a schedule and stick to it. Once per month is way more comfortable than once per week, since you don’t want to be too in their face, however a monthly newsletter is refreshing and appealing.
Pick a date and stick to it. To create desire, audiences enjoy falling into a sort of a routine where they look forward to receiving your monthly news about what’s going on. For instance, the first or 15th of each month might work well into your overall business cycle, however if you feel like you’re struggling to craft content on a monthly basis that’s inspiring, consider repurposing your brand.
Most people believe a newsletter is a chance to see to their audience or tell them what the audience can do for them, when in fact, your newsletter is an opportunity to connect with and grow closer to your fans. Period. If you think of it that way, more possibilities open up for engagement.
What’s the primary goal of the newsletter?
When you approach anything in business with a plan, your outcome tends to have better results. Your newsletter is no different. For each monthly crafting of words, know what message you’re trying to convey before you begin writing it.
You might have a main focus about releasing a new product or service, but what else are you going to actually say that keeps your audience engaged? If there’s a way to create a theme around the newsletter that’s related to your announcement, all the more reason to raise awareness for a cause or write a personal story about your messaging that your fans can get involved with.
If you have an idea of where you’re going with your newsletter, allow it to compliment your brand, and then just start writing. Once your target audience grasps your voice and what it is you are offering, you’ll be off and running and never stop!