There are plenty of free logo generation tools available, so why do brands still seek out a professional to design their business logo? Professional logo design involves more than presenting your business name in a fun design.
The best logos are instantly recognized worldwide with or without the brand’s name being shown. This is the power of a professional logo design.
A design agency begins each logo design process by researching the company, the industry, and the consumers who are most likely to choose the brand.
How Has AI Logo Design Changed The Design Process?
The recent advancements in the field of AI have opened the door to plenty of new opportunities across every industry.
Graphic design, and logo design specifically, has found plenty of value in employing AI in the design process. From aiding professional designers in the data analysis and research process to helping non-designers generate basic logo designs, AI Logo Design is here to stay.
Here’s a look at some of the ways that AI can improve the Logo Design process for both design agencies, and their clients.
Speed Up The Logo Design Process
Designing the perfect logo for a brand or business almost always requires several trips back to the old drawing board to get the perfect combination of design elements, typography, and color palette that captures the brand’s essence.
Knowing this, most graphic designers will attempt to cut down on revisions by creating several versions of the same design. One might feature the design with large block typography, while another might show the same design in a slightly different color palette.
The hope is that one of these versions will be the ideal design, the client will be thrilled, and the project will be complete. The reality is that the human designer will need to spend time creating each unique version of the logo design and the client is still likely to have some elements that they will want to change before approving a final design. This is just the nature of the creative collaboration process.
AI Logo Design tools can cut back the amount of time and effort spent on creating these different versions of the logo design and allow you to offer the client even more iterations increasing the odds that they may find their dream logo among the choices and no additional revisions will be required. With the help of an AI Design tool, a Logo Designer could craft one unique concept and allow the AI to generate as many different versions as desired in a matter of minutes.
A Wealth Of Choices
If we take it a step further and think beyond offering clients several versions of one design, a Logo Designer could use AI Logo Design tools to generate a selection of logos that feature the client’s brand name, and color scheme rendered in a variety of different logo styles from modern to minimalist to vintage and everything in between.
Clients will love having a wealth of choices to select from, all of them displaying their own branding and name so it is easy to visualize what the completed logo design will be. Offering a visual reference for each logo design style can also help to eliminate the miscommunications and misunderstandings that can arise when clients try to explain in words what they are looking for in a logo design.
AI Logo Design tools could be used to generate a wide selection of logo samples quickly. The client will appreciate the visual reference and the wide selection, and they will have a clear image of what they can expect the final design to look like. The human Logo Designer will be free to focus all their time and effort on perfecting the final logo design.
Targeted Options
In a saturated marketplace, human Logo Designers need to give clients a solid reason to choose their services over another option. The development of AI Logo Design was a major factor in creating this increased competition and pressure on designers, so why not find a way to harness the power of AI to work for you rather than against you? AI is excellent at processing large amounts of data quickly and identifying patterns that would be difficult for a human to see.
Logo Designers can leverage the power of AI to analyze the logo design market, and target audience sentiment. This could help designers stay on top of the latest trends in style, color, and branding.
It will also help them stay connected to the shifting priorities and preferences of their client base allowing them to adjust their business policies, pricing, and promotions to meet clients where they are. Better still, AI’s iterative abilities learn from cumulative information meaning that the programs get more insightful as more and more data is fed into the system.
There is nothing more powerful than showing your clients that you know exactly what they need for their business and delivering their dream design on terms that seem custom-tailored to their current business concerns. This bespoke business model can help you outshine the competition offering a generic one-size-fits-all service.
Steer Clear Of These AI Logo Design Issues
AI Design tools are powerful, and they have certainly created new opportunities for expanding our creative boundaries.
But, AI is still very new, and just like any new innovation we won’t fully understand the potential harms until we have more experience.
We are in that exciting time when the possibilities are great, but so are the potential risks, and we haven’t installed any guard rails to keep people safe yet.
Fortunately, exercising a bit of caution in a few key areas should keep you, and your business reputation relatively safe from the most pressing harms.
Lackluster Design
At this early stage, the biggest challenge for design agencies and businesses will be to resist getting carried away by the siren song of massive profits for little effort. The biggest risk right now is that unscrupulous agencies and business owners are going to decide that AI’s passable designs are good enough and shift their business model to favor quantity over quality.
This would quickly lead to businesses putting out generic, uninspired designs that lack the human touch that makes a design that truly resonates and stays with the viewer. If AI is allowed to completely replace human designers we are likely to lose much of the nuanced quality that can allow a logo to subtly communicate a brand’s cultural or spiritual beliefs.
Generic Design
There is also the likely risk that “cookie cutter” designs would soon take over the market. The current generative AI models learn to “create” art by reworking elements of the existing designs and artwork they have uploaded. Eventually, if no new artwork or fresh designs are available to upload the quality and diversity of design will begin to homogenize into one basic style.
A logo should be one of the most memorable details of a brand identity. If there are dozens of other brands all sporting the same basic logo design style it is going to become increasingly difficult for one brand to stand out from the crowd.
Hit & Miss Quality
Finally, AI is new to the art world, and once the excitement of new technology wears off most users will quickly notice that AI doesn’t always get it right. In fact, AI frequently produces very odd results that make humans chuckle and wonder what it could possibly have been thinking.
And of course, that is the issue. AI doesn’t actually think and it doesn’t know when the results it produces are comically …well, wrong. Most of the time AI produces amazing results, so it is easy to get lulled into thinking that it is infallible. This has already led to some negative impacts for businesses that put all their eggs in AI’s basket.
AI makes an awesome tool with a human designer controlling the quality and consistency of every project. Left to its own devices the results are unpredictable, and no business will survive long with hit-and-miss quality.
One final warning, AI doesn’t recognize offensive symbols or words and without supervision, it can incorporate these into even logo designs. The developers are working to reduce this risk but having a human designer controlling every project is the only sure way to be certain the final design is not offensive, and error-free.
The AI Logo Design Tools We Are Loving In 2023
While some of these warnings may sound dire, AI can help you make some truly amazing designs, and blending human talent and intellect with the speed and performance of AI is a winning formula that offers loads of potential opportunity …or simply helps you turn out some stellar logo designs at the click of a mouse.
Here are a few of the AI Logo Design tools we are loving this year.
Logo Genius Pro
Logo Genius Pro is a great example of a design agency that has found a way to use AI to enhance its creative output.
The agency uses AI to conduct a deep analysis of each client’s business strengths, toughest competition, industry trends, and target audience preferences. They then use these detailed reports to create a selection of logo designs that reflect the best of the brand, set them apart from the competition, and resonate with their audience.
Looka
Looka bills itself as a logo design tool created by professional logo designers to help everyone create a basic logo design regardless of their skill level. Users simply provide basic information about their brand, industry, and design preferences and the Looka logo generator uses AI to generate a selection of logo designs aligned with the user’s input.
While the selection of AI logo designs is fairly standard there are plenty to choose from, so users should be able to easily find a basic logo to use until they are ready for a custom-made professional design. Looka stands out from other AI logo generators by offering users a choice of logo delivery options. You can opt to download a simple image file for $20, or a set of basic logo files for $65.
Users also have the option of purchasing a brand kit subscription that generates their logo in all of the file sizes and types needed for use on a variety of business assets from stationary, to email templates.
LogoAI
LogoAI boasts an AI engine that is trained on advanced design techniques and guidelines and capable of generating high-quality basic logos from simple user-provided data. LogoAI functions in a similar fashion as the Lookas AI Logo Design tool.
Users are able to choose from a selection of AI-generated logo designs and choose to download their logo starting at $29 for a simple transparent PNG file, or $59 for a selection of file types. LogoAI also offers a $99 brand kit with the option to create additional logo design versions for use on stationary, business cards, and more.
Adobe Express
Adobe Express brings the solid reputation of the Adobe name to the AI Logo Design game with a free AI-powered logo generator that will actually let you design and download a simple logo for free.
The free AI Logo Design tool is included as part of the free Adobe Express suite of design tools. Users can also find tools that help them generate QR codes, create videos, remove image backgrounds, enhance PDF files, edit PhotoShop files, and much more.
Now that you are all caught up on the state of AI Logo Design for 2023, it’s time to start exploring. How will you use AI to create?
