In the dynamic realm of automobiles, where every emblem counts, the choice of a logo is paramount—it’s the first glimpse into a brand’s identity. And for some, that identity gallops forth with the strength and grace of a horse.
Horses, revered across cultures, symbolize not just speed but also power, wisdom, and freedom—attributes synonymous with the world’s most coveted automobiles. From the iconic prancing horse of Ferrari to the sleek stallion adorning Porsche’s crest, these symbols embody a legacy of excellence and prestige.
Today we’re diving into all the automotive brands that are now so iconic – known largely for their logos and emblems adorned with these majestic creatures.
Famous Logos With Horses
Porsche
Born in 1931, Porsche bears a logo inspired by the coat of arms of the Free People’s State of Württemberg, featuring a black stallion on a yellow background—a timeless emblem of power and agility.

Born in 1931, Porsche bears a logo inspired by the coat of arms of the Free People’s State of Württemberg, featuring a black stallion on a yellow background—a timeless emblem of power and agility.
Renowned for its engineering prowess, opulent ingenuity, and luxurious designs, Porsche continues to captivate enthusiasts worldwide with its iconic sports cars and groundbreaking innovations.
Ferrari

Enzo Ferrari’s encounter with the mother of Francesco Baracca, a WWI flying ace, birthed the iconic prancing horse, symbolizing not just speed but also good fortune. Against a backdrop of Modena’s vibrant yellow, it stands as a beacon of elegance and performance.
Ferrari, synonymous with luxury and speed, remains a pinnacle brand of automotive excellence, producing some of the most desirable supercars in the world that define automotive excellence.
Ford Mustang

In the 1960s, Phillip Thomas Clark immortalized the spirit of speed and liberty with the iconic running pony. When he sculpted the iconic image, he captured the essence of speed and freedom.
Evolving, the Mustang emblem now embodies a spirit of unbridled aggression and dynamism. Ford Mustang, an indomitable American icon, represents the epitome of muscle cars, blending raw power with timeless design to create an enduring legacy of performance.
Bajoun

Emerging from the heart of its Chinese heritage, Bajoun—a moniker that translates to “Treasured Horse”—lies the essence of its emblem, a testament to its commitment to excellence and reliability.
Emerging as a prominent player in the automotive industry, Bajoun showcases a fusion of cutting-edge technology and refined yet elegant design in its lineup of vehicles which can captivate drivers with its blend of performance and sophistication.
Hanteng Autos

With a youthful vigor and an irrepressible zest, Hanteng Autos leaps into the automotive scene, its logo depicting a horse in mid-stride, embodying the brand’s ethos of speed and innovation.
Hanteng Autos is known for its forward-thinking approach, avant-garde ethos, and innovative technologies. The brand aims to redefine the driving experience with its range of dynamic and stylish vehicles, setting new standards for performance and comfort.
Khodro

From the heart of Iran emerges Khodro, its logo a testament to elegance and resilience, featuring a stylized horse’s head against a backdrop of blue and white.
Boasting a storied heritage that spans decades, Khodro has established itself as a leading manufacturer in the Iranian automotive market, offering a diverse range of vehicles that blend modern design with traditional craftsmanship.
Khodro has carved a niche as a preeminent manufacturer in the Iranian automotive landscape, offering a diverse array of vehicles that suit the discerning tastes of its clientele.
Carlsson Automobile

Crafting automotive masterpieces since the late ’80s, Carlsson Automobile’s logo exudes sophistication and speed, with a delicate silhouette of a horse adding a touch of grace to its identity.
Renowned for its high-performance tuning solutions and bespoke luxury vehicles, Carlsson Automobile epitomizes exclusivity and refinement, delivering personalized driving experiences for enthusiasts seeking uncompromising quality and performance.
Asquith Motors

Asquith Motors’ logo offers a minimalist yet impactful depiction of a horse, in an almost poetic aesthetic. Utilizing the powerful horse symbolizes its dedication to quality and craftsmanship.
Asquith Motors, specializing in commercial vehicles, has earned a reputation for reliability and durability. The brand provides businesses and drivers alike with practical and efficient transportation solutions that stand the test of time.
Kamaz

With a legacy of reliability, Kamaz’s logo features a steadfast horse, a symbol of stability and strength in the world of heavy vehicles.
Kamaz is a powerhouse in the Russian automotive industry. The brand continues to set the standard for rugged and dependable trucks, offering a wide range of vehicles tailored to meet the diverse needs of industries across the globe.
Corre La Licorne

A relic of automotive history, Corre La Licorne’s logo evokes an era of elegance and opulence, with a golden horse adorning its emblem—a nod to its luxurious lineage.
Though no longer in operation, Corre La Licorne’s legacy lives on in the hearts of enthusiasts, cherished for its exquisite craftsmanship and timeless design.
Eicher
Dominating the Indian automotive landscape, Eicher’s modern logo speaks of innovation and progress, with a stylized horse symbolizing its journey toward excellence.

Eicher, a trusted name in commercial vehicles and motorcycles, continues to push the boundaries of technology and efficiency, offering customers reliable and cost-effective transportation solutions for both urban and rural environments.
Pegaso

Though now a memory, Pegaso’s logo remains etched in automotive lore, a sleek silhouette of a horse against a backdrop of white, embodying the spirit of speed and adventure.
Pegaso, a Spanish marque known for its sports cars and commercial vehicles, left an indelible mark on the industry, celebrated for its innovative designs and uncompromising performance.
Maserati

Maserati, an epitome of Italian luxury and performance, has a rich heritage deeply intertwined with its iconic trident emblem. However, throughout its illustrious history, Maserati has occasionally incorporated horse imagery into its branding, particularly on racing cars. The horse symbolizes the brand’s racing pedigree and agility on the track, complementing the trident’s representation of power and strength.
Founded in Bologna in 1914 by the Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto, Maserati initially focused on producing racing cars, quickly gaining recognition for their innovation and engineering prowess. Today, Maserati continues to uphold its legacy of luxury and performance, crafting some of the most desirable sports cars and grand tourers on the market.
Lancia
Lancia, an illustrious name in Italian automotive history, traces its roots back to the 19th century when it began as a manufacturer of carriages. The brand’s logo has evolved over the years, but one of its early iterations featured a horse-drawn carriage, reflecting its heritage.

This emblem symbolized elegance, sophistication, and the brand’s transition from horse-drawn vehicles to automobiles. Founded by Vincenzo Lancia in Turin in 1906, Lancia quickly gained acclaim for its innovative engineering and avant-garde designs. Throughout its history, Lancia has produced iconic models such as the Aurelia, Fulvia, and Stratos, cementing its reputation as a pioneer of automotive technology and design.
Isotta Fraschini

Isotta Fraschini, a name synonymous with luxury and opulence, adorned its vehicles with a majestic horse emblem, symbolizing power, grace, and sophistication.
Founded in Milan in 1900 by Cesare Isotta and Vincenzo Fraschini, the company initially manufactured luxury cars and engines for marine and aviation use. Isotta Fraschini quickly became a favorite among royalty, aristocrats, and celebrities worldwide, thanks to its exquisite craftsmanship and engineering excellence.
The horse emblem, adorning the radiators of Isotta Fraschini cars, added a touch of regal elegance to these magnificent automobiles, further enhancing their allure and prestige.
Alfa Romeo

Alfa Romeo, an iconic name in Italian automotive history, boasts a logo featuring a red cross and a serpent devouring a man—a symbol of the city of Milan and the Visconti family, respectively. However, in its racing endeavors, Alfa Romeo has occasionally used horse imagery, symbolizing speed, agility, and victory on the track.
Established in Milan in 1910, Alfa Romeo quickly gained renown for its racing success and engineering prowess, dominating motorsport competitions across Europe. Today, Alfa Romeo continues to uphold its legacy of performance and innovation, producing a range of stylish and dynamic vehicles that capture the spirit of Italian motoring excellence.
Car logos featuring horses aren’t just symbols—they’re gateways to a world of speed, innovation, and excellence. Each emblem tells a story, weaving together the legacy and aspirations of automotive brands across the globe.
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