Finding The Perfect Logo For Your Brand

The perfect logo that epitomizes your brand and expresses your company culture and style is essential. We associate the Nike check with athleticism and quality goods. Like Nike, your company needs a visual representation of your brand’s values and what it has to offer. Starting off with effective and understandable words is essential to translating your mission statement into art.

Here we will focus on creating logo design contests with the appropriate writing involved. Miss the mark in the writing and your contestants miss the mark in the design.

In this post, we will cover:

• Putting your Mission Into Words
• Why Using a Logo Design Contest is Your Best Bet
• Providing Guidelines for Contestants

Putting your Mission and Purpose into Words

Before starting to create a logo or launch a logo contest, you need to be clear on what you are trying to express to your audience, who your audience is and where will you reach them, and how to reach their pain points. Your business was created for a reason – start there. What pain were you trying to alleviate for consumers?

Write your mission out if you haven’t already, focusing on the passion you have for what you offer. How your service or product differs from what the competition has to offer is important to help determine your logo and how you want to present your company.

If you hope to inspire trust, let them know that you are the best at what you do, or are a welcoming and a great company to work with – all of these things can be translated into your logo design.

Who is your audience? If you know that your audience is made up of mostly twentysomethings that lead busy and active lifestyles, you will want to mirror their lifestyles in your logo. If you are targeting established or traditional financial businesses you will probably want to stick with logos that are more conservative. Let your creative know who you are targeting.

What methods are you planning on using to reach your audience? Logos that work well on social media and web apps are important to businesses with audiences that are more likely to use those apps and frequent social media.

The pain points that are relieved by using your product or service can also be incorporated into the logo, making it easy to associate your brand with that relief.

Why Using a Logo Design Contest is Your Best Bet

There are several reasons why a logo contest is appropriate for your business.

Logo contests work great for start-ups or businesses that are working against tight budgets. Hiring a designer or design firm can be costly. While you may end up with a decent logo, you may have to get back to the drawing board and spend more money to find the design that works best for your business. They will give you options, but you are looking at three or four options.

A logo design contest offers much more, as detailed below.

One set fee. You simply have one reward to offer with the dozens of submissions you will receive. And that logo design contest award can be as low as $50.

Logo contests are also great for businesses and freelancers who are looking to get great variety in the options available. When you set up your contest you submit what you wish to convey and let many creatives get to work trying to bring your mission alive in the form of a logo. Throughout the process, you will get the chance to ask questions and provide feedback to get the design exactly where it needs to be.

You save time and energy by employing logo design contests. When you work with contestants in a logo design contest, they take what you have given and go with it. There isn’t a lot of time required sitting with a designer and going over the things you wish to incorporate. This usually works out better for you as contestants are not limited to your initial visions, they take the words and translate them on their own.

Providing Guidelines for Contestants

When you are setting up your contest, remember to be concise but include the pertinent information. This is where knowing your mission and purpose comes in. When you are able to explain with words what you wish to convey in your logo design, designers are able to work within those guidelines to create your logo.

Once you are able to create a word picture that depicts your brand, you will be able to hone in on a logo. Using a logo design contest can deliver a well thought out, expertly designed logo that will represent your brand. Whether you are just starting out or in the process of re-branding, logo design contests are a great way to find your perfect brand logo.