News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.
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FEATURED Design Of The Week
Hello,
Not the winning pick, but we loved this calming, text-based logo for Soul Miners’ mission.
Great job, NorbertoPV!
Browse dozens of other active design contests
Mark Snyder, CEO and Founder of VerdeTerra, took the time out of his busy schedule to tell us exactly why he keeps coming back to Hatchwise.
FEATURED POST: The History of Airbnb and Its Iconic Logo
There’s a good chance that the last time you traveled, you booked your stay through Airbnb. What started as the simple idea of offering air mattresses in a living room to make some money has grown into one of the most popular travel services in the world.
There’s no doubt that Airbnb has transformed the way people travel and experience new places, but along the way, they have also built a highly recognizable brand, mainly from its logo. That curious symbol has its own story, and just like the company behind it, it went through a journey of evolution and bold decisions.
Let’s learn more about the history of Airbnb, how it came to be, how its brand and logo evolved, and why that symbol has come to mean so much more than just a letter “A.”
Branding Mistakes To Avoid: Why Your Business Needs Effective Branding
Any successful business needs to provide a high-quality product or service as a foundation.
However, to establish and maintain a presence in today’s fiercely competitive marketplace, you need something more: brand identity.
To stand apart from the competition and build a loyal customer base, brand identity (or branding) is critical.
If your business lacks a persuasive and distinctive identity, it may be modestly successful, but it’s not going to reach its full potential.
Business Philosophy Examples
A business philosophy can be life-changing for a company. When you’re first creating your business philosophy, you want to ensure it’s one that not only fits your company but also encourages and inspires customers and employees. A business philosophy is basically the intentions of your company put into words.
In this article, we’re going to take a look at what some of the greatest companies have included in their business philosophy. These are examples that show us the true heart of these companies and their intentions and goals.
The Most Iconic Beverage Logos
Every year, new carbonated beverages hit the shelves, adding to a market already filled with variety. It’s clear that Americans have a long-standing love for fizzy drinks.
The situation is quite similar when it comes to alcoholic beverages. Jack Daniel’s is a well-known global brand, but it’s only part of a much bigger picture. Interestingly, whiskey isn’t the top choice among American drinkers. Beer holds the leading spot, preferred by over 40% of those who consume alcohol, followed by wine and then spirits like vodka or rum.
Although many of the most popular drinks have stayed consistent over time, shifts in health awareness, advertising, and new trends continue to shape what people choose to drink.
So in this article, rather than focusing just on flavors or ingredients, we’re taking a look at something equally important—the logos. These designs have become visual signatures of the most beloved beverages in the country.
- Rosie