News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.
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FEATURED Design Of The Week
Meet the coolest green robot on the block 🤖💚
This awesome logo by Sujono was the winning design in a recent contest!
Browse dozens of other active design contests
Khalid Bartous has been creating killer logos for Hatchwise for a while now, and in this exclusive interview, he shares his creative process!
FEATURED POST: The Story Behind the Full House Logo: Nostalgia, Design, and Legacy
Even if you’ve only caught an episode or two, chances are you can picture it: that quirky yellow lettering with a bold drop shadow, dancing across your TV screen to the tune of “Everywhere You Look.”
But have you ever stopped to think about the logo itself? Where did it come from, how has it evolved, and why does it still resonate with fans decades later?
Let’s take a closer look at the design journey and cultural impact of the Full House logo, from its TV origins to its current life on merch and reboots.
The 3 Secrets Of Good Branding
Your brand is, in total, the entire experience that your customers take away from your company.
Good branding manages to portray what your company does, the offerings and benefits you provide, and how your company goes about providing these offerings, all the while helping to build trust and brand loyalty with consumers.
While many may think that building a strong brand is just a few designs and/or social media shares, building a strong brand actually involves every aspect of your company.
How to Diversify Your Business
One of the most common pieces of advice that entrepreneurs receive related to business is to start small, then expand. And that’s exactly what many companies do, they focus on getting a handle on one offering, before expanding to multiple offerings.
There isn’t anything wrong with this strategy as a starting point. By focusing on one offering, a company can put its time and effort into making that one thing the best that it can be to stand out from the competition.
Tracing the Transformation of KFC’s Logo: Blending Heritage with Contemporary Appeal
Once a straightforward, text-based brand symbol, the Kentucky Fried Chicken (KFC) logo has become a modern, global trademark of delicious and crispy golden fried chicken.
From its modest origins to its rise as a worldwide sensation, the fast-food giant’s visual identity has undergone quite a metamorphosis. Here’s a look at the key milestones in the history of the KFC logo and how it reflects the brand’s evolution.
The first logo, introduced in the early 1950s, featured a simplistic design with an illustration of Colonel Harland Sanders, the founder of KFC, which quickly became symbolic of the brand’s commitment to quality and tradition.
- Rosie