We have been interacting with computer programs via a chatbot for a decade or so. These exchanges were often extremely limited (and frankly frustrating) due to the clearly pre-programmed canned responses provided by the chatbot in response to complex human inquiries.
While we were gamely explaining the orange juice incident that left our brand new phone in a vegetative state to the chatbot and receiving a cheerful response that they would be more than happy to add that new video gaming service to our account, the tech world was thankfully hard at work training the next generations of new and improved chatbots.
What Is AI Copywriting?
The new and improved chatbots were trained on a system known as Natural Language Processing (NLP) that can understand complex human speech patterns allowing it to engage in more realistic conversations. In theory, this would allow the new bots to understand the ramifications of our sad orange juice story and (hopefully) offer a more empathetic and useful response.
In late 2022, OpenAI released Chat GPT-3, its most advanced natural language model, and immediately sparked curiosity, excitement, fear, and outrage throughout the business and art worlds. Unlike earlier AI attempts, Chat GPT-3 could not only hold engaging human-like conversations, it could also provide written responses to human queries.
Early this year, Chat GPT-4 was released, improving the quality of responses slightly and adding context citations allowing users to more easily review the sources used to create the response (more on why this is important later). The latest model produced impressive written responses to natural language queries, and many began to speculate about the potential for AI to replace human copywriters, saving businesses time and money.
AI shouldn’t be viewed as usurping the position of human writers, they are not sentient and though they may appear to think, they are not actually capable of forming complex ideas or expressing the nuanced emotions that humans can. What the new tools can do is help shave time off the overall process, and free up your human team to be more creative.
So, where could you incorporate AI Copywriting into your creative process?
Where Does AI Fit Into The Creative Process?
The AI trend is dominating the current market and there are new tools, apps, and integrations being developed every day.
At this point, the marketplace of AI technology has a tool or app available to solve nearly any writing challenge.
That being said, AI is better suited to performing some tasks over others. Here are a few areas where AI can offer the biggest benefit to your bottom line.
Generate Basic Or Repetitive Copy Faster
There is no question, AI can absolutely produce written passages much faster than human writers.
The quality of the AI’s work differs greatly depending on the task (again, more on this later), but AI can be a big help in powering through big projects made up of repetitive tasks like generating multiple short product descriptions, captions, headlines, labels, and such.
Brainstorm Fresh Ideas
No matter how talented your team of copywriters they are going to run short on fresh ideas, new perspectives, and novel messaging. AI copywriting tools can be used to generate months’ worth of blog post topics in just a few minutes.
AI is a great way to help writers get over the hurdle of writer’s block whether stumped on a particular project or facing an empty content calendar.
Give Your Writing A Professional Shine
Just because AI can generate original content of its own, you don’t have to use it for that purpose. Do you know what you want to say, but lack the formal writing skills to say it professionally?
Simply paste or type your copy into the AI tool and ask the AI tool to summarize your copy, and make it shorter, longer, or more persuasive.
AI does excel at creating a well-written polished copy. Using it to give your writing a professional edge is the perfect way to use this powerful tool to its best advantage while limiting the potential downsides below.
The Limits Of AI Copywriting
Though there is a massive potential upside to adding AI Copywriting tools into your creative toolbox we would be remiss if we didn’t spend some time talking about some of AI’s current limitations.
AI “Hallucinations” Result In False Statements
One of the most troublesome issues that AI NLP models have demonstrated is a propensity to create professional responses that sound authoritative but are completely false.
The developers refer to this activity as “hallucinating” and so far, attempts to stop the hallucinations have been unsuccessful. The problem lies in the fact that as human as the AI sounds, it is not truly human. It is not actually trying to decipher the most accurate answer to the user’s query.
It is simply locating the resource that seems to be the best match and then taking words it finds there and arranging them into what it interprets as a professional plausible-sounding answer. This doesn’t always equate to a truthful answer.
As of the date of this writing the tech world has essentially thrown in the towel and said they hope that the hallucinations will decrease as the models continue to learn from the data they are fed each day, but there is no way to know if this will happen or not.
So, for now, it is user beware, and you absolutely must have a human fact-check all content written by AI before using it for any professional purpose.
Long-Form Content Is Often Repetitive
AI writing is frequently heavy on style and low on substance. This can be a dangerous combination in the hands of unsavvy or profit-motivated users.
What this means is on first reading AI Copywriting sounds professional and authoritative. Upon closer inspection, it becomes apparent that the same ideas are simply being repeated over and over again with different wording.
Outdated Facts
In addition to the hallucinations mentioned above, it is also important to remember that the NLP models were trained on data that extended through 2021. The models have had very little exposure to data published after 2021.
This means that you need to pay extra close attention to any details that are likely to have changed since 2021. That means date spans, pricing, curriculums, and any other time-sensitive details.
Most of these details will also need to be updated by a human writer.
Where To Get Solid AI Copywriting Content
Now that you are up to speed on all of the awesome things that the latest AI Copywriting tools can help you accomplish, as well as the things that they can’t let’s take a look at some of the best AI Copywriting tools to help you reach your unique goals.
Jasper.ai
Jasper.ai was designed with the marketing industry in mind right from the start. Businesses set up their team account with all the important details like brand style, and toine.
Jasper.ai will use this information as a reference to create content that always reflects your unique business personality.
You can even enter the history of your business, critical statistics, factual data, and audience demographic data to ensure that every piece of content has a consistent message regardless of who wrote it.
QuillBot
QuillBot is primarily geared toward users who have plenty of great ideas but lack the writing chops to get those ideas on paper effectively.
QuillBot lets users choose between free tools that can be used to provide basic paraphrasing of short content, or paid tools that provide more advanced rewrites of content turning anyone into a highly skilled writer.
A stand-alone grammar and spelling checker ensures that all your i’s are dotted, and t’s crossed as well.
Simplified
Simplified offers a one-stop shop of AI power tools, including many AI copywriting tools that help users write everything from blog posts to social media copy, marketing content, website sales and landing pages, product descriptions, and much more. There are even specialized tools designed to help you generate a company or personal bio.
The Simplified platform doesn’t limit itself to AI Copywriting, users will find AI video editing and production tools, AI Graphic Design tools, an AI Animation Maker, AI Social Media Creation and Management tools, and much more.
The AI Copywriting tool set offers a unique array of specialized tools that you won’t find on many other platforms including a hash-tag generator, photo caption maker, YouTube title creator, Amazon product description templates, review response writer, blog post generator, idea expander, meme generator, social media post writer, and so many more.
If you have ever wished for an automation tool for any copywriting task, there is a solid chance that you will find it on Simplified.
Hemingway Editor
At first glance, Hemingway Editor looks like a simple grammar and spell checker tool.
If you dig a bit deeper, you will notice that the Hemingway Editor is actually concerned with enhancing the overall readability of your content and ensuring that it is written in the most authoritative and understandable way.
Readability is an important scoring metric used by search engines to determine the best content to display in response to user queries.
There you have it! You are all caught up on the best in AI Copywriting for 2023. Get out there and start exploring the possibilities today.
