There are roughly seven billion people in the world and roughly two billion of those people use Facebook. Almost a quarter of our population uses that one social media platform and there isn’t any other social media platform that can boast that dominance.
This means if your business runs a Facebook ad campaign, they’ll be reaching roughly 1.5 billion active users a day. That’s 1.5 billion people that are becoming aware of your company and knowing that it exists.
Even if only a fraction of these decides to use your services, that’s still a lot of people.
Many think that it’s just enough to merely have a Facebook account and assume that people will find it. Although that may get you a bit of attention, if you want to be successful you need to be doing more. This includes launching a Facebook ad campaign.
However, although this sounds simple, Facebook ads can be complicated and a bit confusing for the newcomer. No fears, because this article will help give you the starter kit to surviving your first Facebook ad campaign.
When you first begin, you’ll have to set up your ad account which you’ll find in Facebook Ads Manager. Here you’ll find options to set up your account settings as well as fill in your billing info for the ads. This is the first base for your ad campaign. This is assuming that you already have a Facebook business account set up; if you don’t then set one up first and follow this step second.
This is the first step towards your ad campaign. Once this is done, and you have all your settings and billing set up, you can start with actually setting up your campaign.
Do The Research On Your Audience
Before you begin to put together your ad campaign, you have to know who you’re putting it together for. You’ll want to do thorough research to ensure that you fully understand and know your audience to understand what they need and how to best target them.
If you don’t do your research and post an ad to thousands of consumers that aren’t interested in what you have to offer, it could potentially be a waste of time. Even if it’s months worth of work, trust me when I tell you it’s worth it to have thoroughly researched your audience and know not only what type of ad will attract them, but also be aware of if they’ll be interested in what you have to offer.
You can use the ‘Audience Insights’ tool. This will let you choose your audience and how many people you want to reach through your ad.
Designing Your Ad
Designing your ad is a critical and key aspect of launching your first Facebook ad. If your ad isn’t designed just right then you may have your audience skipping over it or easily moving on without giving it a second glance.
Fortunately for you, Facebook offers many ways that you can design your ad to grab people’s attention. You can choose a video, multiple images, or just a single image. You should do your research before deciding which of these to use. It’s important that you know not only which will attract your audience, but also which will present your company at it’s best.
In Conclusion: Your First Facebook Ad Campaign
Overall, Facebook is a great opportunity to promote your business and reach a wider audience. However, it can also be complicated and a bit overwhelming when you first begin putting together your campaign.
The three tips above show you the importance of doing research about your audience and designing your ad, as well as giving you a little info on setting up your account.