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How To Run A Successful Design Contest or Naming Contest

Filling out the Creative Brief

To run a successful contest, you need to start at the beginning when you are filling out the design brief.

Here are a few tips to get you started:

Offer a lot of details: ​When you are filling in the design brief, be as though as possible. Do you have links to your website? Design elements or colors that you want to see? Maybe, you have a tagline that you want to be added. Give the creatives as much information as possible to work with.

Let the creatives know what you don’t want: ​If there are things that you don’t want to be included in your contest, please include that in the contest brief. This helps to reduce errors and unwanted submissions.

Give examples:​ Do you have links? Maybe there are images that are similar to what you are looking for (you can upload files after your contest is active in the “Edit Brief” section of your contest). Giving examples is a great way to get the best results possible from your contest.

Leave lots of feedback: ​The more feedback that you give the creatives, the better your contest results will be.

Select an appropriate prize amount: Selecting the correct prize amount also affects your contest results. While you will always get great results no matter what the prize amount is that you choose, you may want to consider raising the prize amount if the request that you have is more complicated than the average.

How do I leave feedback for the creatives on my contest?

Leaving feedback on your contest entries for the creatives is very important. It lets them know what you do (and don’t) like about the submissions and guides them.

Ways to leave feedback for the creatives:

  1. Click on any of the entries in your contest. In the pop-up that appears with the entry details, there will be a box to the right. You can leave a comment there for the creative.
  2. To the right of the pop-up overlay, there are also stars. Use the stars to give the entry a rating (you can later organize entries according to the rating you have given them).
  3. If you go to an individual entry, you can leave comments and rate it underneath the submission, at the bottom of the page.
  4. If you would like to leave general feedback for all of the creatives, you can leave a comment on the main contest brief page, at the bottom.

Please note, please make sure that you are logged into your account before attempting to leave feedback. If you don’t see the comment box to the right of the submission or are unable to leave a rating with the stars, then it means you are not logged into your account.

While you are welcome to request revisions of submissions, the creatives are not required to make edits. Most are more than happy to, though, if you request them.

Once your contest submission period has ended, the creatives are unable to upload revised entries. If you wish to keep having changes made to their submissions or see new entries, you will have to extend the contest by purchasing the Extension Upgrade.

How do I choose the right prize amount?

There are many options to choose from what it comes to selecting your contest prize. You can choose from the suggested amounts, or you can create a custom amount.

Things to take into consideration when choosing your prize amount.

Each contest has a minimum prize amount. While it will still get you great results, that is the minimum, starting amount. We recommend choosing a prize that best fits the complexity of your contest, in order to see the best contest results.

If you are looking for a complex design or a unique tagline, then it may be a good idea to consider increasing the prize amount to the average amount (see your contest brief for each individual contest to see what that is).

Also, with the prize amount set to the average price, you can expect to see increased interest and participation in your contest.

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