Thousands of companies use social media daily to grow their company. After all, the stats for everyday use of social media is astonishing, and it’s no wonder, with the number of users social media platforms have, businesses are quick to jump on the opportunity to build their audience.
However, in our day and age, the network is flooded with social media platforms. We range from Facebook to Instagram to LinkedIn. There are hundreds of social media platforms available for businesses to use, and when a startup is first getting to its feet, the difficulty of knowing which to use is extreme.
Keep reading to learn the best social media to grow your business and see some staggering stats. We’ll be covering:
Google My Business/Google Business Profile
Google My Business is now Google Business Profile. The Google Business Profile lets your customers know what you sell or provide and offers a place to view reviews for social proof of your quality. Your Google Business Profile is a place to release localized content, and you can claim and verify your listing to certify your business details online.
If you upgrade your Search and Maps listing, you can perform the verification, update your profile, or resolve issues from the search. You’ll also be able to edit what viewers see when they search for you and respond to reviews.
Statistics show that an up-to-date profile is 70% more likely to attract local visits, 7X more likely to get clicks, and 50% more likely to get a purchase conversion. With more than 5 billion users, Google Business Profile is a must-have social media platform for businesses, particularly brick-and-mortar companies.
I’m sure it’s no surprise to our readers that Facebook is the leading social media platform. The platform has over 2 billion monthly users, ranging from 18-65. Facebook ranks globally as the most popular, largest, and most commonly used social media platform. If you know someone with access to the internet, they’re probably on Facebook.
What does this mean for your company? No matter your audience or age, they’ll probably be on Facebook. It’s one of the many reasons why the platform is so popular with businesses; they know that they’ll be able to find their audience using it easily. Facebook offers various ways to reach your audience and works well with just about any format; stories, posts, text, images, and live videos are all ways to reach your audience on Facebook.
It allows you to show your audience behind the scenes in your office, give them little glimpses into your business and keep them updated about the happenings in your company. If you’re just starting with your company, creating a Facebook business account is critical to forming a relationship with your audience.
YouTube users watch a billion hours of video every single day. That incredible volume definitely puts YouTube near the top when it comes to the best social media to grow your business through marketing. Uploading videos can get you subscribers and interactions that can lead to website traffic and conversions.
YouTube is one of the largest social media sites and rising in the ranks of search engines too. Utilizing SEO best practices on YouTube and posting there can definitely help with social media marketing for your growing business, no matter what industry you’re in.
Why is WhatsApp powerful? It’s the largest messaging platform, available in 180 countries, and offers a 98% open rate for SMS vs. just 20% for email.
You can share updates with customers about their purchases and offer customer support through their platform. They have two separate apps for small businesses and enterprises (WhatsApp Business and WhatsApp Business API), which puts this at the top of the list for the best social media to grow your business. And it’s regularly updated to be more convenient and strategic.
WhatsApp is also especially useful for booking businesses such as Uber and airlines and for financial transactions. Brick-and-mortar businesses can also benefit from QR codes that customers use in-store tointeract with you online.
TikTok is one of the quickest-growing social platforms of all time. It is the ruler of social when it comes to short-form video. Businesses throughout several industries can benefit from using TikTok, particularly those that market to teenagers or younger audiences, who make up 1 in 4 US TikTok users. It’s also especially beneficial for book-related businesses, with a widely growing “booktok” community, and fashion-related companies.
Although Instagram isn’t quite as popular as Facebook, it’s a close second. It’s aimed towards a younger generation, with most users below 25. The platform has over 1 billion monthly users, making it popular and exceptional for companies with a younger audience. Posts do exceptionally well when created with a short amount of text and a video or image.
Instagram is constantly ensuring that its platform is up to date with updates to add more to the platform. IGTV and Reels are the two most recent additions to the platform, both of which have been met with great success. Between these additions, Instagram Stories, and posts, you have the foundation to build a solid network and a relationship with your audience.
The platform is built on visuals; posts must include images or videos. It offers a great opportunity to display products visually. If you’re a new company looking for a place to gain traction and have a younger audience, this platform can help you grow your company with a little effort and research.
If you have a company mostly geared towards a female audience that falls under a creative industry, Pinterest is extremely beneficial. Pinterest has an average of 300 million monthly users, the users being roughly 81% women. It’s one of the best platforms to showcase your company to your audience if that’s your target demographic.
The platform allows users to pin posts to Boards, where other users can see them. If your company is popular, and you have high-quality Pins, you could easily gain millions of followers who share photos of your products across the platform. Even if your audience isn’t mostly female, your company could still do well on the platform, so it’s worth a shot.
Twitter lets businesses post images, polls, links, and videos with short messages, up to 280 characters. By retweeting and mentioning, your brand can become part of a growing community. According to Salesforce, Twitter is the “New 1-800 Number for Customer Service,” meaning that many people reach out to a business on Twitter for assistance.
LinkedIn is the ultimate social media platform for professionals, increasing your brand’s trustworthiness as a legitimate business. The platform is more formal than most social media platforms, allowing business leaders and workers to connect professionally. Users tend to respond to B2B content rather than B2C.
What does this mean? In short, companies who seek other businesses as clients are far more likely to exceed on the platform and gain customers from it than businesses that are more apt to market straight to consumers. You could grow your company overnight if you manage to get your brand spread on LinkedIn, a platform filled with roughly 303 million monthly active users.