This year every company, regardless of size, has experienced their company going through difficult struggles. In a way, this year for companies has been similar to a video game where everyone is facing the same goal; to survive.
Companies have faced struggles that they never would have imagined that they would experience at the start of the year. Unfortunately, a lot of small companies won’t survive this year. To ensure that you aren’t one of these unfortunate businesses, we’ve gathered a few key steps to survival.
Cut Down The Cashflow
Money is vital for your company to stay afloat during difficult times. So far you’ve probably cut down some initial cuts, but there’s more that you can do to trim down the cash outflow. Take a look at your expenses and ensure that you’ve exhausted all resources before you decide that you’ve trimmed the outflow as much as possible.
If you have expenditures that aren’t directly impacting your revenue and growth right now​, ​ then they can be cut. As entrepreneurs, it’s easy to get in the mindset of thinking that everything we spend is an investment in our company’s future. During this time it’s important that, if what we spend isn’t directly helping the company grow right at this moment, then it can be cut.
As businesses begin to re-open and the country goes back to normal, it’s easy to think that your business should be going back to normal as well. But the economy won’t simply pick back up overnight and you shouldn’t treat it as such. Even after our world begins to return to normal, still be cautious with your funds and cut down spending where necessary.
Be Aware Of The Future
The business world is changing. What we predicted for the business future last year has changed drastically since the crisis that has taken over our world. If the future of your personal life is changing then the future of your company is changing as well. The business world is adapting and evolving based on both the economy and the world changing due to the pandemic and, in future years to come, both customers and businesses will behave differently.
Think about what is coming next for your company and where it’s future lies. Look around and notice the changes that are already happening; people have become more attached to their savings, they have taken steps to better manage their money. These aren’t changes that will disappear overnight. People will continue to be cautious with their income and your company must adapt to this change. Your company’s future is largely dependant on our culture’s future, which is rapidly changing.
Don’t be in denial; look at your company and be aware of how the future of your company will change to adapt to the change in our society. It’s better to be ahead of the game and acknowledge that your company will be changing then it is to be against the change.
If You Can Save, Do It
This one isn’t just for right now; it’s ] basic survival skills no matter for your company or personal life. If you have the opportunity to save money and lower costs without it having a significant negative change in your company then do it. This isn’t to say that you should always take the cheaper route, just know when you can lower your budget and when it’s necessary to invest in the more expensive products.
The best way to accomplish this is to think back to when you were initially a startup. You were aware of every penny spent, right? If there was a shortcut, you always took it, right? This is how you should still be acting. If there’s an opportunity to save a buck for your company then you should unashamedly be taking it.
This is the same on the flip side when it comes to making money. Think back to your beginning startup years again; how desperate were you to make a few dollars? Pretty desperate is my guess. Chances are that your customers are suffering during this crisis as much as you are. If you have the funds to host sales or discounts where you can save money, take it. Worry about marketing strategies later; take the opportunity to save or make a buck right now.
The End Goal? Survive.
The end goal, and the main point of our article, is to emphasize the mere importance of surviving. This is a difficult time for everyone and your only goal during this crisis should be to ensure that, at the end of the time, you still have a company. As I’m sure you’ve found out over time, money is needed for a company to survive.
That’s why it’s important that you’re focusing your attention on your funds during this time. Be aware of your money, watch for your future, and pay attention to your savings. If there’s one time that you want to ensure that your company is on a strict budget, it’s now.
