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Tricks For Getting Your Business Out Of A Slump

Getting in a slump happens to the best of us. We get to a point where productivity lacks and motivation doesn’t seem to exist anymore. It’s not uncommon and is usually fairly easy to get out of, but it can become an issue when a company gets in a slump.

Ads don’t seem to be as effective anymore, social media isn’t getting the results it should be, and email open rates are rapidly dropping. This can take a toll on the company and employees and, if you aren’t careful, could have long-lasting results on the company.

So, the question is, how do get your business out of a slump?

Switch Your Social Media Up

Same as you, your followers can get in a slump. If you see that your social media isn’t doing great despite the effort that you’re putting forth, consider revamping it. What may have done well and given you great results when you first created your social media platforms may now be outdated.
Change profile pictures (while still keeping them professional), switch up writing on bios, and change up the content. Sometimes, when we’re in a slump, it can be as simple as hitting refresh on a few social media platforms.

Give Something Away

Everyone loves free things. Give something away of value and promote it everywhere; your website, social media platforms, and your blog. You could even use it as a way to get more subscribers to your email list by having them sign up to your email list to enter to win. This can not only cause a boost in engagement and attraction from your audience, but it can also cause some excitement in your company.

Change Your Website Up

When it comes to slumps, change is one of the best ways to get out of them. Sometimes it’s as simple as changing something up to create fresh motivation and get a company on its feet again. Your website is one of the most crucial aspects of your company and if it’s been a while since you’ve switched it up, this could be your opportunity. People can tend to become blind or tune out of fresh content if they’ve been used to the same design for a while. If you’re feeling especially brave you can take the leap and completely re-design your website but usually a few tweaks here and there will do.

Check Stats

When you’ve reached the point where it feels like you’re putting in the effort, getting nothing in return, and aren’t seeing results, the stats won’t lie. Data on your website and ads can show you where you’re going wrong and help you know what needs to be refreshed.

Take a look at your email list and social media engagement. Examine this data and figure out where your company is going wrong. If you see an area where you can improve, and what you can do to better your company, ensure that you do it.

Switch Up Your Routine

Nobody wants to hear it, and few will admit it, but sometimes your company is in a slump because you are. Your change in attitude may be rubbing off on your employees and ultimately harming your company. There isn’t anything wrong with this; everyone experiences slumps. But you should make an effort to get out of the slump before it has permanent consequences for your company.

Read, listen to podcasts or music, and try to disconnect from work for a bit. The most crucial part of getting out of a slump is moving; do something, anything to get yourself moving. Try new things, go back to the old things that you used to love. But, most of all, be patient with yourself. It’s never great when you’re in a slump, especially when it’s affecting your company, but you’ll get through it.

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