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What is Google AdSense?

Google AdSense isn’t a get rich quick scheme, but that doesn’t mean you can’t make decent money with it! In fact, Google AdSense is one of the better and more reliable ways to monetize your site. The key to making money with Google AdSense is the same as with many other money-making schemes, you have to know what you’re doing. Knowing and loving the topic you write about will go a long way towards helping you be successful with Google AdSense.

The same goes for posting regularly and making sure the content you post is unique. Researching the best niches to write in according to search demands and CPC is going to help too. As is often the case, honesty wins out, and it’s best to refrain from trying to trick Google into thinking you receive more traffic than you really do, such as by clicking on your own ads.

How To Make Money With Google AdSense

If you’ve ever thought about monetizing your website, or even just googled around a bit, you’ve probably come across Google AdSense. While Google AdSense is just one of many ways to monetize your website, this particular method has become one of the most popular. And, it seems, for good reason.

How It Works

Getting started with Google AdSense doesn’t take a lot. All you need to start is an AdSense account and a small amount of code in the pages of your website. Google does the rest by displaying targeted ads on your website, either relevant to what you’re writing about, or based on what your visitors have previously searched for.

You get paid when your website visitors start clicking on those targeted ads. Your job, then, is to get as many clicks on those ads as you can. AdSense pays per click, so if there aren’t any clicks you don’t make money.

Just as a side note, you can’t be the person clicking the ads on your site, and you also can’t encourage your visitors to click them. Google knows how to find information online, and has systems in place to discover fraud connected with their click ads. If you try to cheat the system and make your own clicks, there’s a good chance you’ll get flagged or have your account suspended.

Why Google AdSense?

One of the biggest advantages of using Google AdSense is the large number of advertisers and publishers that use the program. Google launched Google AdSense back in 2003, and it has increased in popularity in the seventeen years since. Today, Google AdSense is used by over 10 million websites.

Added Security

Another benefit of using Google AdSense to make some extra money off of your site is the level of transparency and security that working with a giant like Google offers. If there are issues, Google is the intermediary between publishers and advertisers, and the Google AdSense is also fairly transparent as to what it is and isn’t.

Ad Variety

You can use just about any type of ad. As a publisher, you have the freedom to experiment with the type of ad that brings in the most revenue, since Google AdSense supports HTML ads, video ads, text, and images etc., in all kinds of sizes. If you don’t know where to start you can look at what other publishers are doing to get ideas as to what types of ads might work best for your site.

Easily Tracked Metrics

Another benefit of Google AdSense is of course that any of the metrics you need to keep track of in order to succeed can be easily tracked with your Google Analytics account.

How Much Money Can You Make?

The amount of money you can make with Google AdSense depends on a couple of things. The amount of traffic you get to your website determines how many clicks you get. As a publisher you’ll get 68% of the click amount. Except with AdSense for search where the percentage is more like 51%. Exactly how much money those percentages account for depends on how much competition you have and the CPC in the niche you’re in. Most of the niches bring about $3 per click, and at 68% of that, you’re not exactly making bank.

Pick The Right Niche

The most profitable niches in the US are online education, marketing and advertising, and insurance. If you haven’t yet started your blog, choosing a topic in a profitable niche is your best bet. This of course also requires learning a lot about that particular topic, since you will have to create a lot of content regularly in order to actually drive traffic to your website.

Use The Right Keywords

Researching the kinds of keywords that work best with AdSense can also be a game changer. There are online tools you can use both to figure out the best keywords, as well as learning the CPC, competition levels, and search volumes for particular keywords. 

Maintaining Website Traffic

Perhaps it should go without saying, but how much money you can make with Google AdSense will of course depend on your website traffic. The percentage of visitors that actually click on ads at all is very small. While there aren’t official numbers, it’s likely around 1-2% at most. Considering that each click is likely to make you less than a dollar, this means you’ll need that much more traffic to combat it.

Writing What You Know

Even if you pick the best niche and placements for ads it will help nothing if people aren’t coming to your website to see, and click on, that perfectly placed ad. Increasing website traffic requires unique quality content, and lots of it. This is why writing on a topic you already know a lot about will make the job so much easier. After all, it isn’t difficult to create lots of content writing about what you love, and it’s also a whole lot more enjoyable than writing about something you couldn’t care less about.

Generating A Lot Of Content

It’s recommended to have at least 20-30 pages worth of well-written unique content before even starting to use Google AdSense. This means that if you have a 10 page website, the time to start creating content is now, not after you get your Google AdSense account all set up.

Wrapping Up

Google AdSense can definitely make you some money, if you do it right. It all depends on how much work you are willing to put into creating unique, regular content, and driving traffic to your website. If you’re willing to learn about niches, CPC, and ad placement, Google AdSense can be a good way to add another stream of income for your business.

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