Bi-Weekly Blog Round-Up

FEATURED Logo Design Of The Week:

The client for this contest said I am looking for something that is cartoon based…with the brain being made out of a bunch of noodles/spaghetti. ” We think that ej94 did a fantastic job delivering just that with this winning design! 

Browse dozens of other active design contests

The History Of The Pepsi Logo

Pepsi has been a fixture of American restaurants, sports venues, and picnics since the turn of the last century. This notable soft-drink brand has a visual identity just as iconic as its beverages. In fact, its famous red-white-and-blue logo is distinctive enough to be recognized even without the brand name. That’s an amazing feat, especially in a market as oversaturated as the beverage industry!

Pharmacist Caleb D. Bradham created Pepsi in 1893 as a medicinal beverage. Inspired by Coca-Cola’s burgeoning success, Bradham combined kola nut extract with various spices and essential oils. The resulting “Brad’s Drink” was promised to relieve tension and promote overall vitality. 

It wasn’t long before Bradham realized he needed to set his drink apart from Coca-Cola. He began marketing it based on its digestive benefits, similar to the enzyme “pepsin” (which was not an ingredient). And so the name “Pepsi-Cola” was born.

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Logo Design Case Study: Baby Luna Luna

Today’s featured contest is for Hatchwise client dawnvv. They wanted a logo for their YouTube channel, where they post videos related to all things baby. Their target audience is women between the ages of 25 and 45.
They were very specific about what they were looking for in a design, so they got many different concepts with a similar look, but each with its own special twist. This is a great example of a contest that a client can create for as little as $50.
The client offered a prize of $50 and received a total of 69 entries.

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Featured Logo Contest: Boujee Picnic LLC

Hatchwise is an amazing smorgasbord of global talent, all of whom strive to deliver amazing results for our clients. So, we always get a tingle of goosebumps when a new design contest starts! It’s a lot of fun to see the incredibly creative entries roll in. 

Let’s take a look at a recent contest for an upscale picnic catering and event planning company. This is a very niche industry and it needed a fantastic logo to get customers’ mouths watering. 

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The History Of The Burger King Logo and The Restaurant

The first fast food chains that changed the future of what “quick-service” food could consist of were hamburger chains. What started as McDonald’s, grew to Burger King and Wendy’s. These hamburger chains revolutionized the way Americans could purchase meals on the go. 

For this article, we’re going to focus on one of those three chains – Burger King. Burger King’s menu spans from cheeseburgers (aka their iconic “Whooper”) to onion rings, to even chicken fries. Whatever your Burger King menu preference is, it’s worth looking at the brand behind those offerings. 

To learn more about this staple fast food chain’s evolution and how its logo came to be, keep reading below. 

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