The Hatchwise Blog

News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.

Making The Most Of Your Holiday Marketing Plan

A little overwhelmed by seeing companies already hitting the business world with amazing holiday deals? Feeling behind on your holiday marketing plan?

We understand.

It can be difficult to know exactly how you can make the most of your holiday marketing plan but we’ve got you covered! This article explains how you can use this holiday season to your full advantage and watch sales roll in! Check it out to learn more! 

It’s that time of year again! The holiday season is in full force, with Black Friday deals already coming out and businesses starting their holiday marketing plan. You’ve probably already noticed some of your favorite stores playing Christmas music and sneaking Christmas decorations in.

It’s not surprising that, after the way that 2020 has impacted our world, everyone needs a bit of holiday joy in their lives early. For shoppers, these deals and promotions can be a miracle, but for the marketing team arranging them, it’s not so fun. Creating a holiday marketing plan for your company and ensuring that you make the most of it can feel overwhelming. 

Although there’s a lot of pressure, there’s no reason to worry. With a bit of research and the right know-how, you’ll be creating a holiday marketing plan that will have you reaching your marketing goals in no time!  We’ve filled this article with helpful tips on how you can make the most of your holiday marketing plan! 

Plan Early 

The sooner that you start putting your holiday marketing plan together, the better. You want to be prepared for the holiday season. Plan on your Black Friday sales and let your audience know ahead of time. Put it all over social media and let your followers know about the upcoming deals as well as including ads targeting them. 

The sooner that you get the word out there, the more apt people will be to add it to their Christmas list. People want to know about all the great sales ahead of time and plan their Christmas shopping in advance. 

Be Prepared To Face The Competition 

The competition is fierce every year, but this year specifically everyone’s competing with one another. With all the holiday promotions around the holiday shopping season, email marketing will be more important than ever to draw customers to your online store. Make sure you stand out from the crowd and give your audience something unique. 

You want to communicate about the benefits of shopping with you, instead of having them choose your competitors. Remind your customers why they visit your site or add an item to the cart in the first place. Discount codes and free delivery pull them back in and grab their attention. 

Include The Holiday Rush 

The holiday rush is one that everyone knows only too well. People rush around to the store trying to find the perfect gift for a loved one or worry about whenever a store will be able to deliver their package in time for the holidays. So timing is crucial for the marketing team during the holiday season.

It’s in your power to make your customer’s holiday as stress-free as possible and that’s what will grab their attention. You don’t want your customers worrying about if you have free shipping or not. The most you want your customers to worry about is which product from your business they want to buy.

Be Ready For Change 

Holiday marketing includes being prepared to make any necessary last-minute changes to your marketing plan. You have to be willing to adjust your marketing plan based on new feedback and ideas. Last-minute change can be difficult with marketing strategies, but being able to handle changes smoothly is crucial. 

Don’t be afraid to change something last minute. You want your marketing to be the best, and if you think that something needs change, don’t be afraid to adjust it. You want the best for your business and that will only work if you’re willing to tweak your plan if necessary. 


The holiday season can be stressful for everyone, especially those worried about organizing their holiday marketing plan. Thinking of campaigns, the stress of seeing if they’ll work, and the fear if they fail what will happen to their company can be overwhelming for anyone. But planning, examining your competition, and knowing what to expect can help you prepare! 

Do your research, take your time, and create a killer holiday marketing plan! After the year that our world has had, this season people are more apt to buy more and be willing to spend extra on their Christmas presents. Remember that now is the prime opportunity to try new things. Be adventurous and don’t be nervous to think outside of the box. This year is the perfect time to experiment and see what works for you and your company!

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