How Email Marketing Works

Email marketing is one of the most powerful resources available to help companies advertise and promote their products to their audience. It’s one of the oldest and most common marketing techniques to date and hundreds of businesses use it daily to increase sales.

Email marketing has been around since 1978 when the first marketing email was sent out; it was meant with immediate and great success, resulting in $13 million in sales. Since then email marketing has become standard for companies to use in their marketing strategy and, although it may not be as new as some of the more recent marketing strategies, it still gives great results.

What Is Email Marketing?

Email marketing is a highly effective strategy of sending emails to reach prospects and customers. Email marketing works by turning prospects into paying customers and taking one time buyers and converting them to regular customers.

Email marketing isn’t a letter from an old friend and it isn’t spam; it’s something slightly in between these two. Email marketing, if done correctly, is an opportunity to build a relationship between your company and your customer. Email marketing works to build upon what may already be a shaky foundation of a relationship with your customer to make it stronger.

Why Email Marketing?

You may be asking, with all the marketing resources available in our day and age, why would you choose email marketing for your marketing strategy? What makes it a better option than the other resources available? Well, I think for starters it’s important to note that, although many larger companies use it, email marketing is often taken advantage of by small businesses.

The reason for this is mostly due to cost; while larger companies have the budget to test out many different strategies and try different tactics, small businesses usually have a limited budget to work with. They aren’t able to try out multiple strategies; they have to carefully research before deciding on one strategy to go with.

Email marketing is the perfect strategy for small businesses because it’s cost-efficient while still yielding excellent results for companies. Whether you decide to hire someone to handle marketing campaigns or you take care of them yourself, email marketing is cost-efficient while still reaching a range of customers.

One of the greatest reasons that everyone, including larger companies, uses email marketing is due to how effective it is. In the business industry, companies must be maximizing their money, resources, and time as much as possible. Email marketing allows businesses to reach leads that are genuinely interested in what they have to offer; ultimately allowing businesses to get the most out of their time and money.

If you’re on a budget but still want the opportunity to grow your audience and gather valuable leads, then email marketing is perfect for you.

How Does Email Marketing Work?

The process of email marketing is fairly straightforward; emails are sent out to an email list of customers and prospects. However, getting to the part where you’re able to send out emails and have a good response from them, is a different story. Email marketing in itself may be a fairly simple process, but good email marketing requires a strong team and strategy.

The first part of setting up is finding an email marketing service that works for you and is effective. Different services will allow you to do different things depending on what they offer. It’s important that you do your research on which email marketing service is best before deciding on one.

You’ll want to follow the lead of others when it comes to formatting and such for your emails. A quick Google search will provide you with everything you need to know about email marketing and how to best format your emails.

There are email marketing templates that you’ll want to take advantage of as well; they can be extremely beneficial when it comes to your open rates. How your emails are seen and the customer’s response to emails depends greatly on the format and style of the email so they must be nothing short of perfect.