We’ve all heard of unlimited graphic design contests, unlimited creative contests, and many others that are subtly mentioned in the business community. All of these we’ve not only heard about continually but also had our hand at with either running or participating in one.
So, why is it that, when it comes to unlimited naming contests, things seem to get a bit more difficult? Is it because a name seems to hold more value then designs, or maybe a name comes across more personal? Whatever the reason, unlimited naming contests are often more difficult to not only receive the perfect name but also choose an entry.
In this blog post, we’ll talk about what an unlimited naming contest is and how to write the perfect naming contest brief.
What Is An Unlimited Naming Contest?
If you’ve heard of unlimited graphic design contests or unlimited creative contests, then you’re already on the right track with an unlimited naming contest. An unlimited naming contest is where you submit a contest brief describing what you’re looking for and creatives submit an entry with their idea.
There are unlimited slogan contests, unlimited tagline contests, and more. All of these contests are run with the same goal; to receive a name for a product, or a form of description for your company. In most lucky cases, you’ll receive hundreds of contest entries to choose from and one will be exactly what you’re looking for.
How Do I Write The Perfect Naming Contest Brief?
Sometimes, when you receive back the entries for your naming contest, you’ll be disappointed. What you had envisioned the name to be, and what you were thinking in your head, may not always align with what the creatives submit to the contest. It’s easy to instantly blame this on the creatives.
But it’s important that when it comes to seeing entries submitted, you’ve already checked to ensure that it’s not your fault. You see, for unlimited naming contests, the naming contest brief
plays a crucial part in whether or not it’s a success. The project brief is what tells creatives not only what you’re looking for, but about your company’s tone and style.
So how do you ensure that you get the perfect unlimited naming contest? Let’s take a look.
Tell them about your company. This is the first and often the most overlooked piece of advice. If you’re depending on someone to write for your company, they should have some background info about who you are. This goes for unlimited graphic design contests and unlimited creative contests as well. Take a few sentences and write about where your company is, how it was founded, and what you do.
This will ensure that the name entries you get for your unlimited naming contest are aligned with your company. It’ll also help the creatives to better understand what you do and what the copy should sound like for your company.
Give your naming history. There’s a good chance that, if you’re starting an unlimited naming contest, this isn’t your first time around. If you’re re-naming something, whether a product or your company, then give the creatives some background info in the brief. Talk about the past names, why you want a new one. Are you having a name created for the first time? Toss in some already suggested names, even if they aren’t your favorite.
Company personality. It’s important that, in your naming contest brief, you share about your company’s personality. Write down the first words that come to mind when you think of your company’s personality. This will give creatives an idea of your company and show them your company tone and vibe.