The 2018 Farm bill legalized hemp cultivation and opened up for the CBD industry to become what it is today. CBD products are in high demand and the market is a competitive one.
One of the unique challenges in the CBD industry is that the laws concerning sales, distribution, possession, and advertising vary greatly from state to state.
So how exactly does design help you grow your CBD business?
Design-templates
State laws governing CBD marketing or advertisement may prevent you from using certain phrases, and even packaging might need to change depending on the state you ship products to. Because of this, it can be a good idea to work with a design-template where illustrations, warning labels, and phrases can be moved around at will. The template will ensure that your branding stays the same but allow for mandatory disclaimers or phrases needed for some states but not others to be added or removed as needed. Design-templates will save you much time and money in the end.
Product Presentation
There are many different CBD products on the market. CBD oils of varying strength and flavors, gummies, pet products, pillows, and topical creams. To market these products you will need a good design that will make your business look professional and trustworthy.
Brand Recognition
Brand recognition is another way to make your customers trust you with their CBD purchases. The CBD industry is a competitive industry, especially because of the lack of adequate laws allows lower quality products to be sold alongside high-quality, third-party tested products. The key to growing your CBD business is to offer authentic products and to be transparent with the origin, growth methods, and testing.
Great design will not help with the quality of your products or the transparency of your business, but it will help your customers to recognize your brand in the sea of other CBD businesses.
Websites and Mockups
The design of your website is important when it comes to building your customers’ trust in your brand. Top-of-the-line graphic design and an on-brand website can go a long way to help your business stand out in a crowded industry. If you are still looking for investors or building your brand recognition, product mockups are also something you want to hire a designer to do.
Guides and Infographics
Although CBD products are becoming popular, they are a relatively new product for many. This means that your customers likely have many questions about the origins, uses, dosages, and effects of CBD products.
You want your customers to see that you are knowledgable about CBD products in general and that you know what you are talking about when you offer them the best products on the market.
While you can relate much of this information in writing, there’s a lot of written information on the web, and attention spans can be short. For this reason, infographics and at-a-glance guides to CBD products and their uses are a great alternative to long articles.
Guides comparing different CBD products, like the pros and cons of creams versus oils or gummies are another good way to inform your customers.
Not only will well-designed infographics educate your customers, but they can also give them an overview quickly, and establish your business as an authority on CBD products, building your customers’ trust in your brand and business.
Are you ready to see how great design can transform your CBD business?