In order to have a successful business, it is imperative that you focus on web design. This is because many potential customers will visit your website in order to learn about your brand, products, and services, which means that you will only have a small window of time to deliver a great first impression with hopes of keeping them around.
Your web design is important because having a great one makes for a smooth, seamless visit for your leads that brings you one step closer to gaining conversions.
Focusing on web design is essential:
It ensures your website is user-friendly
When people visit a website that is visually unappealing, difficult to navigate, not optimized for mobile, and is just plain confusing, they tend to leave it pretty quickly. Visiting a website means that the lead is looking for something, whether it be an answer to a question, knowledge of a specific product, or even just to learn about a particular brand. But no one is going to give their time and attention to something that is difficult to use and confusing.
Visitors tend to make a decision on whether or not they’re going to stay on a website within the first ten seconds. If they get on there and it takes forever to load, or they can’t find what they’re looking for, they’re going to leave and find another similar website to check out.
Ensure that your website is designed with the user in mind; simple to navigate, informative, and with great aesthetics.
Great web design helps your SEO ranking
Businesses are finally beginning to understand the importance of search engine rankings. These rankings can either make or break the traffic that your website receives, but the design itself actually impacts your ranking.
There are specific elements to a website that affect how search engines rank your site. This includes content but also includes more specific design elements such as load time and keywords. In order to make sure that your website is ranking highly on search engines, you need to spend the time, money, and effort to focus on optimizing your site.
It provides a positive first impression
Your website will be the first impression that the majority of consumers have of your brand. This impression will often be made within seconds and will determine the course of each person’s story with you.
A website that has poor aesthetics or is unprofessional and difficult to navigate will make a really poor impression. People will be leaving you quickly to find a similar product or service elsewhere.
Your website is actually a huge part of branding your business, which allows you to show yourself as a memorable and worthwhile business in your industry. That first impression then is everything when it comes to creating a brand worth buying from. Focusing on crafting the perfect website allows you to set your brand up for success.
It allows you to differentiate from competitors
With so many similar businesses out there, it is essential that you are able to set yourself apart from your competition. You need to appear to be the expert in your industry, the one with the answers, the right brand with the right products.
One of the best ways to do that is by crafting a website that is unique, user-friendly, and tells the story of your brand in an authentic, connection-based way. When you design your website so that your brand shines, you are ensuring that you are differentiating yourself, producing a great first impression, and ranking highly on search engines in order to increase visibility and bring in more leads.