- Find a logo that makes your business stand out
- Have options for additional creative work in the future
- Affordable pricing
Chance are, if you have a business, you have a logo. If you don’t then you need to swiftly re-consider your business model, and look into acquiring a logo right away for it. Your logo represents your brand, making it not only stand out from your competitors but also allowing your audience a way to quickly identify your business.
Most companies have a logo. But do you know that not all logo designs are created equal? That’s right. Some logos are good, while others are great. After all, you remember the Nike logo, as well as Starbucks’ logo, right? They stand out from the crowd because they are incredible logos.
So, how do you also find a logo that is memorable, unique and a great representation of your brand?
The solution?
Start a logo design contest
While it’s always an option to hire an agency or freelancer designer to create your logo, we don’t recommend going that route. While they may have talent, your options will be immensely narrowed down as you will be working with only one person, seeing only a few logo designs to choose from, and it is often far more costly, for the same product. Instead, we recommend starting a logo contest.
Many logo designs to choose from
When you start a logo design contest you will see multiple designs submitted to your contest. The best part? You only need to award one contest winner. You will see designs submitted from many creatives, and they will each have their own unique style, allowing you to get a ton of different options to choose from, and all of them one-of-a-kind.
Affordable pricing
Logo contests are designed with the consumer in mind. That means that you are going to get the very best results for your budget. While freelancers can charge up to $500 for one logo, with a logo design contest you can purchase a professional design for as little as $50!
Follow up work with the winning creative
Most freelancers are incredibly busy and have more work than they can handle. Once you have your logo you are on your way and your relationship with the designer ends. Not so with logo design contests. When the contest winner sends you the final files for your artwork you will receive their contact information. This gives you the opportunity to work with them in the future, outside of the logo contest platform.
In closing
Logo design contests are a wonderful way to see many creative designs and have the opportunity to choose the best one for your brand. Instead of seeing only a couple of different versions, you get to see many.
You don’t need to be starting a new business to be in the new logo market. Maybe you are rebranding, or, perhaps you just want a logo refresh. No matter what your reason is, logo design contests are a wonderful way to find the perfect logo for you!