IMPORTANT NOTE: This article is an exploration of the interesting role that logo design and branding plays in political campaigns. Information on the candidates’ campaign positions is taken from their websites.  Hatchwise neither endorses or supports any particular political candidate. For our take on the role that Donald Trump’s brand plays in his political campaign please go here.

Joe Biden’s campaign slogan: “Our best days still lie ahead.”

Stated vision for the United States:

• Strengthening collective bargaining and unions
• Healthcare for all
• Tackling climate change
• Criminal justice reform
• Stronger labor laws and tax codes to help the middle class
• Securing the border while maintaining humanity, values, and principles

Joe Biden is currently leading the polls within the democratic candidates. He’s a familiar face with strong ideas for change that many Americans can get behind. The logo of his campaign is emblazoned with three red lines to make the “E” in Biden and its significance is subtle yet powerful. One can argue that the three red lines are symbolic of equality among all classes. They also represent patriotism, the American flag, and the values that our nation was built on. Equality, liberty, and justice for all.

Elizabeth Warren’s campaign slogan: “Fighting for America’s promise for all of us.”

Stated vision for the United States:

• ”Medicare for All”: Cut healthcare costs to nearly zero for all Americans without increasing middle-class taxes
• End Washington corruption: Stop Senators and Congressmen from trading stocks in office or becoming lobbyists when they retire.
• Boost public education’s reach, quality and delivery to all Americans
• Student loan debt relief
• Universal free childcare
• Cut the defense budget and bring the troops home

Elizabeth Warren’s campaign logo is simple, to the point, and rigid. It is reflective of her no-nonsense policies and determination to make lasting change in the United States. With simply a line underneath “Warren,” there are no frills to be found within this logo. The uniformity of it is in line with the candidate’s vision of an equal playing field for all American citizens, no matter their race, gender or economic background.

Bernie Sanders’ campaign slogan: “Not me. Us.”

Stated vision for the United States:

• Healthcare as a right for all
• Green New Deal for tackling the climate crisis
• College for All: Make public colleges and universities tuition-free and cancel all student loan debt.
• Workplace democracy to include bargaining for better wages, better benefits and improved working conditions.
• Expand social security
• Affordable housing for all

Bernie is no stranger to the American people. His logo is comprised of his last name with a blue wave and a red wave underneath. The design of his logo is reflective of his ideals and inline with his powerful slogan. A “blue wave” or “red wave” is a term that refers to either the Democratic or Republican landslide win during an election. Bernie’s logo implies that both parties are equal and that we can all make change together better than we can if acting alone.

Pete Buttigieg’s campaign slogan: “It’s time for a new generation of American leadership.”

Stated vision for the United States:

• Better inclusion for people with disabilities
• Criminal justice reform
• Increase women’s power in politics, the economy and society in general
• Give more power back to Native Americans
• Full equality for the LGBTQ community
• Affordable, universal healthcare for all
• Fight climate change and implement clean energy
• Gun safety: Universal background checks, ban on assault weapons and high capacity magazines, nationwide gun licensing system.

A hometown mayor turned presidential candidate, Pete Buttigieg has big plans. The focal point of his logo is his name, “Pete,” which is short for his legal first name of “Peter.” The laid back air of using his informal name makes Pete feel like he is just like every other American citizen. His name appears to be held within a bridge in the logo which is fitting for his campaign platform. This trailblazer is looking to bridge the gap and create equality for the lesser served populations of America. Women, Native Americans, Black America, and the LGBTQ community are at the forefront of Pete’s campaign.

Kamala Harris’ campaign slogan: “For the people.”

Stated vision for the United States:

• Affordable healthcare for all
• Economic justice: Fair wages and affordable housing for all.
• Increase teacher pay
• Combat climate change
• Criminal justice reform
• Immigration reform
• Gun safety: Assault weapons ban and universal background checks
• Protecting rights for the LGBTQ community
• Student loan debt relief and debt-free college education for all Americans
• Gender and racial equality

Kamala Harris’ logo is bright, fun, and unique. Adorned in purple and red font, “Kamala Harris For The People” is an eye-catcher. It is non-traditional and evokes the feeling of new ideas. Kamala Harris has ideas for change that are similar to other candidates but her delivery and passion are exciting and a breath of fresh air. She was quoted as saying, “Any fight – any good fight – is born out of optimism.”

Kamala’s funky and fun logo reflects her campaign’s optimism and hope for change to make the United States a more enjoyable place for all Americans.