When you need to connect your mind to the business in question without ever seeing the actual name of the brand, how important is it for instant recognition? Without question, a logo is the holy grail of your business. Think of the ‘golden arches’ of McDonald’s, or the ‘swoosh’ of Nike–these two are iconic for taking great care of their logos.
Yet, these are large-scale corporate moguls that have been in operation for over 10 plus years. What about the emerging brands who are searching for logo design, and what elements need to be considered for a startup to gain national attention? It might take a village to create a sensational logo that captures not only the essence of the business, but the hearts and minds of the general public.
Entering a Logo Contest
Without question, different perspectives in logo design aid in the overall experience and outcome. Imagine you have over 10 to 15 skilled graphic designers who love nothing more than to craft colors and images and sketches of some of the most innovative logos known to humanity. These designers are poised to give your brand the once-over with their fine-toothed designer combs.
There are logo design contests that can accelerate motivation, perspective, and a wherewithal of several thousand eyes poring over your design and if it will fly in the face of popularity. If you have an idea for a business, a general conceptual design in your mind of what it will take to market it to the masses, and have hired a professional designer, you’re already a step closer to entering that finished product into a logo contest. The benefits far outweigh the negatives.
Once you’ve mastered what you feel is the perfect brand logo for your business, then why not enter a logo contest and see how it fares? The worst case scenario is you might not receive any attention and have to return to the drawing board, or your creative design could gain notoriety and perhaps prize money and soar to new heights. The choice is yours.
Is Your Logo Love at First Sight?
Several multi-billion dollar companies believe a great logo design needs to be massaged, similar to a slow romance. A good logo and a good trademark gain meaning and power over time. Some of the most top-notch logo designs didn’t start out smooth and easy, In fact, companies like HarperCollins, NBC, and National Geographic resorted to kicking and screaming when the acceptance of the logo process was underway.
Perfection rules with the larger organizations, yet the entrepreneurs and startups can genuinely be involved in every level of great logo design.
The three essentials to falling in love with your logo from the get-go have to include an appropriateness for the business, memorability that sticks, and an overall uncomplicated form. A designer’s number one job is to ensure the logo is original. Otherwise, it’s back to the drawing board and perhaps falling out of love with your logo design before you can fall back in.
A Symbol Customers Will Recognize
As you sign on with a creative design agency and hire someone to create a logo for your brand, you might only get one person assigned to the task. But what if you could have several–or even hundreds–of logo designers working on your project at the same time? The logical answer is multiple designers bring their versatility, professionalism, and worldwide logo design knowledge to your project.
You realize one or two designers isn’t cutting it and improvements need to be made to ensure your trademark becomes the next Starbucks or MGM. As one of the most important branding investments a business can make, the logo design deserves a contest. Entering your parameters, your needs, your color choices, the mission of your business, your timeline, and how you want to make a significant impact, this is what a logo design contest can do for you.
As a combination of text and visual imagery is sought after by those logo designers who thrive on midnight creations or crack of dawn imaginative dreams, placing your logo in a global atmosphere for many hands to adjust and deliver is a magical experience. So knowing that your logo needs to grab attention, make a strong first impression, be the foundation of your brand identity, and separate you from the competition, it’s a wise choice to enter into a logo design contest.
Fostering Brand Loyalty
Customers crave consistency. When your brand grows, your logo is going to become more familiar with consumers, and it is this familiarity that elicits the perception that you’re trustworthy and accessible. Once a customer likes your brand, they will seek your out time and again, and you know something? It’s the logo they’ll recognize.
Trust with the public is built on a well-designed logo, and it is valuable to place your logo design in a contest first to see if it’s a viable winner and whether or not you need to revamp it. Remember, you want to make your business stick in the minds of your audience.