You don’t have to be a Shark Tank fan to be familiar with the Ring. Since the company was founded back in 2012, the Ring security doorbell has grown in popularity. Whether you own a Ring product yourself, or someone you know does, chances are that you are beginning this article with some knowledge about what this brand offers.
What you might not be as familiar with though, is how the brand came to. And if that sounds like you, then you’ve come to the right place. The Ring doorbell has taken the world by storm and any company that does that, can teach the rest of us some lessons. A large part of Ring’s popularity is due to its iconic logo design and because of that design, Ring’s logo and the brand now go hand and hand.
Here at Hatchwise, we’re always thrilled when we get the opportunity to see a creative logo project. Between reading all the interesting information about the companies that the logo is for, seeing all the unique entries that are submitted to the contests, and the ending result it never gets old looking at the contests on our site. We like to browse and check out what the latest contests are and make sure that we choose only the best contests to share with our readers. This contest for Bitcoin Brits caught our attention and we immediately knew that it would make an interesting article for our readers.
If you want to learn about the company, what was requested and the end result then read on because we share it all.
Today’s featured design contest was done for Crooked Acres Lavender Farm, a small boutique lavender farm that creates handmade products and provides small group eco-tourism experiences for their customers. They offered a prize of $50, and received 77 entries. It’s a great example of a client getting a fantastic logo design without breaking the bank.
The design brief for this contest didn’t go into a lot of detail. They didn’t ask for any particular colors, and they had no specific requests. However, they list some possible ideas such as rolling hills, lavender flowers, farm equipment, bees, or essential oils. Ultimately though, they were unsure exactly what they wanted, and were open to seeing what the designers could come up with.
Whenever a company is created, a logo is also created for that company. What is unusual though, is for that logo to remain virtually unchanged for ~183 years. For Berkshire Hathaway though, that’s exactly what happened.
Whether you are looking at the colors of Berkshire Hathaway’s logo, the font, or the other features, you are looking at the same logo that helped grow the conglomerate to popularity tons of decades ago.
What has grown to be one of the most widely recognized logos today, has a humble story of how the company and logo came to be. Berkshire Hathaway is one of the most (if not the most) successful investment firms in the world. Led by Warren Buffet, the company started as a textile manufacturing firm and grew to be a multinational, holding company. Berkshire Hathaway’s logo is everywhere and while you may not have known much about the company behind the logo previously, after this article you will.
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