Featured Design Contest: Ready Resource – Medical Equipment Company Logo

We get to see some of the best contests run here at Hatchwise that have unique and creative entries submitted, providing the client with a result that they both love and use. This contest was recently started by a company looking for a logo for their company, Ready Resource. They submitted a brief describing what they were looking for and Hatchwise creatives got to work on providing entries. In this blog post, we’ll take a look at the company, what was asked for, and the result!  

About The Company 

Ready Resource is a company based in North Carolina that buys and resells medical equipment. They help people with disabilities by putting together ramps and lifts, working directly with clients to specifically provide them with customized products of exactly what they need. In their brief, they say that they also provide equipment to office workers as well. 

What They Asked For 

When it came to what they were looking for, Ready Resource left most of the logo design up to the expertise of Hatchwise creatives. They requested that blue be included, although they said that they were open to seeing other colors. They didn’t want the design to be ‘too busy’ and they said that, “The final design should communicate professionalism, quality, caring, and problem-solving.” After filling out their design brief and letting Hatchwise creatives know what they were looking for, they submitted their brief and Hatchwise creatives got to work! 

The Entries 

Ready Resource received over 500 entries for their contest from talented creatives all around the world. Entries ranged from simplistic and modern logo options to different options based on the brief. Ready Resource reviewed the options and rated them, narrowing down their options to what they thought was the winning option. Here are some of the top entries from the contest submitted by Hatchwise designers. 

Entry submitted by Hatchwise creative Rkmdesain

This entry is a perfect example of a clean, simple, and modern logo. The logo features three of the letters in a light blue with the remaining letters white on a dark background. The logo is simple, clean, and includes all that the client asked for in their brief. 

Entry submitted by Hatchwise creative koeciet

This logo option stands out for its unique color choice and letter arrangements. The designer chose to take a unique spin on the client’s request and do half the letters in a light blue with the others in grey, some white with a grey background. The upper half of the letter ‘e’ is in grey, giving this entry a unique look. 

Entry submitted by Hatchwise creative sarkun

This entry stands out from all the other options given for its choice in colors and design. This creative chose to steer away from what the other creatives were choosing to do with their designs with a completely original look. Instead of the typical blue that other designers chose to go with they went with an orange and grey color scheme. 

The Final Result 

Winning entry submitted by Hatchwise creative Amalina2010

After receiving over 500 entries for their contest and looking over all the entries, the client gave feedback and rated all the entries. After finding the perfect logo for their company, they chose the winning entry submitted by Hatchwise creative Amalina2010. The design above is the winning design chosen by the client.