The Hatchwise Blog

News and inspiration for entrepreneurs and creatives, plus updates on new developments at Hatchwise.

 

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FEATURED Design Of The Week:

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Not all designs need color! Selected as the contest winner out of over 1000 entries, we love this winning logo designed by Artsword!

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FEATURED POST: The Complete History of The Ashley Madison Logo, The Website, and the Company

Ashley Madison, also known and referred to as The Ashley Madison Agency, has been proclaimed a Canadian online dating service launched in 2002. This dating website is a service offered to married people or those in relationships looking for affairs. Ashley Madison’s marketing material boasted their slogan, “Life is short. Have an affair“.

After a colossal data breach in 2015 that had lasting consequences, the company is recently back in the news thanks to the Netflix documentary, “Ashley Madison: Sex, Lies & Scandal.” This documentary looks at the data breach and everything involved. Although this may seem like old news to many people all these years later, it has sparked news surrounding the Ashley Madison saga and all involved and sparks new questions about today’s dating sites.

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The Complete History Of The ChatGPT Logo

ChatGPT, the AI chatbot released by OpenAI toward the end of 2022, was co-created by Elon Musk and Sam Altman. Unsurprisingly, the chatbot has quickly taken the world by storm, earning over a million users in only its first week.

ChatGPT has only increased in popularity in the past two years, and we certainly expect its popularity and talk to continue for a while. Throughout the past decade or so, artificial intelligence has been on the rise, and ChatGPT’s emerging offers something new and exciting.

ChatGPT has competitors like Bing Chat and various other chatbots; however, ChatGPT is still the top platform known for AI performance platforms.

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The History Of The Standard Oil Logo

Rockefeller joined in the oil business the 1870 alongside his brother William, Samuel Andrews, Henry M. Flagler, and Stephen V. Harkness. They bought fields throughout Ohio, where they focused on oil refining as opposed to oil exploration and drilling, which had higher variable costs.

When they first started the business, it was called the “Standard Oil Company of Ohio.” Rockefeller was fixated on saving money and reducing waste. He understood this would take a lot of research and development.
This research and development is what Rockefeller relied on to help him remove the impurities of the sour oil he drilled from his Ohio fields. This gave him a unique advantage — profiting off the oil that no one else was interested in.

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What Are The Colors In The Rainbow?
(And How They Should Be Used In Design)

The seven colors of the rainbow are red, orange, yellow, green, blue, indigo, and violet. The easiest way to remember the colors of the rainbow and a common acronym used is “ROY G. BIV”.
This is a handy acronym often used to memorize the colors of the rainbow and keep track of them.
We’ve all seen a rainbow at some point or another in our life and memorizing all those beautiful colors can be a helpful thing to know about as a graphic designer. 

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