The Best Colors For Business Logos

Let’s face it; choosing your logo color can be stressful. Picking the right color scheme establishes your business personality and helps your logo be instantly recognizable to your customers. Choosing the right color can highlight your business’s strength and help attract customers to it. Although it looks hard and overwhelming, it’s really not as intimidating as it seems. All it takes is for you to find a perfect color for the logo to represent your company.

The Psychology of Color in Logo Design 

Understanding the sequence of visual perception will give insight into what will work best for you in the process of logo design. A single image delivers a lot more information than you would think in a very little amount of time because we see the whole image all at once. First, we see the shape, shortly afterward the color and content come last because it takes longer to process languages. 

Because of that, color is more important than content when it comes to your logo. Be wise when deciding on what color will work best for your logo; you want to put serious thought into what colors you’ll choose. 

What Color Will Work Best For You 

The color of your logo tells your business story without actually having to tell it. How do you want your story to be told? Do you what your logo to seem classy? Happy? Black or white? There are colors for each of these that can help you create a brand that you love. There are more colors with their own unique purpose that evoke emotions, and one of them will be the perfect one for your logo. Let’s take a look at these colors and what emotions they evoke. 

Purple 

The color purple indicates honor, courage, royalty, and leadership as well as faith. It has the power to make people feel calm and welcomed. The color purple is a common choice due to the fact that it leaves customers feeling calm and at peace once seeing your branding. 

However, it’s important not to overdo it because it can cause feelings of frustration and some have said it’s the color of arrogance. Don’t let that scare you away, the color purple has more pros associated with it than cons. It’s a highly used color for logos by successful businesses and could be the perfect choice for your company! 

Blue 

The color blue signifies the ocean and the sky. It’s a primary color and is a popular choice for brands. This color often symbolizes seniority, stability, inspiration, and health. The color can make your customers feel peaceful, safe, and relaxed. It’s safe to say that blue is a universally favorite color amongst humans.

 The color blue can also indicate coldness, lack of emotion, and unfriendliness, but is said to be one of the happiest colors despite this. In this case, if this is a worry then you may want to go with a light blue instead of a dark blue choice. 

Yellow 

It’s the color of the sun, and, arguably, the happiest color in the world. Yellow is a color that symbolizes some of human’s favorite things and emotions; sunshine, friendliness, youthfulness, self-esteem, happiness, and confidence. A bright yellow color can make a wonderful color for your logo and can show customers the friendly side of your business. 

However, it’s important to keep in mind that yellow isn’t usually associated with maturity or luxury. If you’re aiming to go for a higher class look for your company then you may want to choose different color and think twice before using yellow. On the other hand, if you use a deeper, gold yellow instead of a bright sunshine shade then it’s more often associated with wealth and luxury. 

Red 

Red is a color that can evoke emotions of all kinds and is universally agreed to be the color of love. Red’s a strong color with a variety of different emotions; if you’re ready for a bold step and to choose a color that will leave its mark on your brand then red’s the color. However, make sure that you’re prepared for the boldness of red; it’s a strong color choice.

Red is a top marketing choice for companies because it catches customer’s eyes with ease and helps their company stand out. It’s usually paired with black, white, or another neutral color choice to balance it out. Lots of brands, especially sport brands, use red for their logos!

The Psychology of Color in Logo Design 

Understanding the sequence of visual perception will give insight into what will work best for you in the process of logo design. A single image delivers a lot more information than you would think in a very little amount of time because we see the whole image all at once. First, we see the shape, shortly afterward the color and content comes last because it takes longer to process languages. 

Because of that, color is more important than content when it comes to your logo. Be wise when deciding on what color will work best for your logo; you want to put serious thought into what colors you’ll choose. 

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