From the iconic Nike logo to the memorable Google colors, logos surround us from the internet to billboards. So, what’s the importance of these logos? Why does every company put so much time, thought, and investment into ensuring that their logo turns out amazing? And, the million-dollar question, should you be putting this much effort into your company’s logo?
A logo is the most important part of your company. Without a logo, you don’t have a brand and without a brand, you don’t have a company. A good logo is crucial for your company and for your brand to stand out from the competition. Having a high-quality logo can change your company for the best and change how people view your business.
Although many people know that a logo is important they may not know exactly why. In this article, we’ll cover exactly why it’s so important that you have a logo and why you need a good one.
Pick Inviting Colors
You what to use warm bright happy colors for your logo. You’ll want to use colors that make people feel warm and safe. You don’t want something too bold like bright yellow that could distract potential customers from actually getting a good look at your logo.
Remember; color establishes emotion and emotion is what will often contribute to what people buy. If you establish an emotion of security, trust, and happiness with people, they’ll be far more apt to buy from your company.
Stand Out From The Competition
You what to stand out from your competition and you don’t what an average-looking logo. You what something fresh, new, and original. Your logo should have a deeper meaning than just what people first see; the origin behind your company or what your company does.
If you have the same logo that every other company in the market has, what will make you any different then them? You want to stand out from the hundreds of other companies out there that are offering exactly what you are and give people a reason to choose your company.
Put Your Logo Everywhere
Putting your loge everywhere is a great way to advertise your company. You want people to see it everywhere and get familiar with it. It should get imprinted in their brain so often that they already know your company merely from seeing the logo. Social media is currently the best way to get your logo out there. Everyone’s on social media.
The more you can get your logo and company spread around the internet, the faster brand awareness and growth. The next best way is merchandise; host a giveaway and include a t-shirt with your logo on it as a prize. Create hats with your logo on it for employees. Get people showing your brand off and it will be easily recognized.
Hire Only A Professional
Always hire a professional and someone that knows what they’re doing. They should work well with you and your company and understand your brand. You don’t want someone that just throws together something quickly and doesn’t put the effort in. A professional will know what they’re doing and be able to give you the perfect result. Your logo will be with your company for life so don’t be cheap when it comes to getting a good one.
Overall, a good logo is vital for any company. Everyone needs a high-quality logo that will speak for their brand and can be used to represent them to customers. You want your logo to have the power to stand out from competitors and establish a strong brand. Hiring a professional can make a world of difference.
Once you have a strong logo, you want to put it everywhere. Packaging, the office, social media platforms, and your website; your logo should be everywhere. You didn’t learn to recognize the iconic Nike swoosh from only seeing it once; you’ve seen it branded on social media, clothing, and websites. People need to learn your logo like this as well.
Keep in mind when creating your logo that rebranding may not be the easiest so you want to ensure that you’ll get it right the first time. Do your research, hire a professional to get the job done, and put time and thought into your logo. Trust us when we tell you that it will make a world of difference for your company.