Product Naming Contest Entry #179009
by nqfunds- BACK TO CONTEST
- CREATIVE BRIEF
- ENTRY #179009
Home Savers Repair/ Remodel/Redesign
Comments for entry # 179009
YAY!! Thank you! I agree Home Savers fits in that context very well. I'm happy I could help. I wish you success in your new division. It was a pleasure working with you and if you have any future questions feel free to ask. Thanks again! Victoria
We just had a meeting...and here is the answer: Home Savers Division Repair/Rebuild/Redesign You words WIN!! We think adding division makes it clearer and we can say we will pass the information on to the Home Savers...so it has the context we were looking for. What do you think?
I also considered the possible foreclosure confusion, but I think with it sharing a website & brochure with your main division and with the tag line it would eliminate any question. You could also drop the Saver and keep the Revivers. Home Revivers Repair/Rebuild/Redesign It has the same rhythmic connection and still conveys your message. Revivers also keeps with the "R" theme. And it directly relates to your tag line. Of course I want to suggest Home Savers because it was my idea lol But honestly Home Revivers would be my 1st choice of the two.
I think our presence in our showrooms and being in business for 33 years conveys reliable, etc. I am thinking more along the lines of Home Saver and Revivers. Home Saver can sound like a foreclosure or loan offer without another word is my fear. I also see what you are saying if it is too long. What if our work is just cleaning the gutters and fixing the gate? Or building a room addition? Is building an addition a Home Saver? Maybe it would be because folks can live in their homes longer. Home for Life sounded good too but then again that would not appeal to many people. Hope this helps...
Hey Linda, Typically more then 4 syllables in the main line, drowns out the rhythmic connection to the tag line. However, if you're not concerned about that a few words that immediately come to mind are: Neighborly, Reliable, and Dependable. I would avoid Honest and Trusted or variations. Oddly enough people are not as perceptive to those words in a “title” as they are when read in a description. I will think more on it today and perhaps come up with more descriptive words or phrases for you to consider. Let me know if the words I listed are along the lines you are looking for. Just so I know I am on the same page as you. Thanks, Victoria
We love the second half of your tagline: Repair/Rebuild/Redesign We really like Home Savers but something is just not 100%. It seems like we are addressing what we do but without the customer peace of mind part. I guess if we save your home it would provide peace of mind but I am not sure the two words say it. Any thoughts on how we could make the first part more powerful or maybe add a word for clarity? To answer your question, at this point we will add a page to the website we have. Also, to give you an example right now we are doing work for customers from both divisionsat the same time...Design/Build and Home Savers. It is a different offer in services, complexity and pricing. Less complication which equals less supervision and not as much coordination as something complex. But we are selling Home Saver to our existing customer base because we love working for them and they appreciate us. (So do new customers but it is nice to increase your offer.) We will be doing a brochure that speaks about both offers. I don't know if we will call it a division or just a different distinction. It is kind of like first class and coach. The same airplane, same results with quality or when you arrive. But a little tighter and maybe not as much hand holding or something. Hope that helps... Thanks again, you are very good at what you do. Linda
I agree about the redundancy of Remodel. In many cases repeated tags are beneficial. However in your case you're trying to create a division, a company within a company. So my suggestion would be (if you decide to use the R's) To go with Redesign/Rebuild/Repair. Redesign subtly implies the same without the redundancy. Is this business going to have it's own website? Or will it be integrated into your existing site? If it will have it's own site, will you use the same web design and/or color scheme as the Parent Company? Will it have the label "A division of Girdly Company" located anywhere on the site or descriptions? This will help me answer your question better.
I really think you are on to where we are going. So in the tag line we have repair...yes. Good word. Remodel...we use that word in our Design/Build/Remodel tag line so this is the weakest R because it is redundant. (But maybe redundant is good.) Redesign is also good because today we are working with a client that wants to redo all their landscaping so line needs a "redesign" word. Maybe I would give up the R's for the right descriptor. What do you think?
Thanks! Did you like Redesign or Rebuild more? For one of the R's I wrote up a quick ad,it often helps to read the name in context. The name can be replaced with any potential name your considering, to help find the one that rings the best bell. Home Saver is committed to serving the needs of our customers. Our mission is to meet or exceed our clients every expectation. Regardless of the project size we'll deliver superior service and top quality craftsmanship. Whether it's a repair, remodel, or rebuild Home Saver is here to protect your largest investment– your home.
We really like the Home Saver and also the tag line behind it with the three R's. Great thinking!
Browse other entries from this Product Naming Contest
CREATIVE CONTEST
- Fast - see designs in hours
- Awesome - choose from dozens of custom designs made just for you
- Affordable - We have packages priced for budgets of all sizes
Fast. Awesome. Affordable
About the Creative
1
1
1