Creative Brief

Company or website name

crowdedtable.com

Slogan or Tagline

I will need one but haven't chosen it yet. For now, NONE, but there will be one.

Describe your company and organization and target audience

The logo should attract users, not chefs. Lifestyle, food, health, NOT personal chefs. It's most important that this service is accessible, not aimed at the rich. In the end I want "crowdedtable" to be a verb meaning, answer to my food dilemma.

The design should have the following

I would like a button of some kind. Layout is website friendly foremost but there will be some print ads and signage as well as brand packet. The look is CLEAN and sleek, not busy. Muted colors, not primary.

This logo will be used for

This design should not have this in the entries

service is free to consumers, chefs pay a small monthly fee to belong and have their own web presence as part of CT. Users say what they want and chefs are notified based upon their matching profiles of the new 'gig'. Chefs choose to pass or apply.

Colors to use in the design

No. There is a great parallel here between what you, as designers, are doing and what my chefs will do. I am making chefs more accessible, letting them use their creative energy in side gigs, hence bringing down the costs to meet a broader audience.

Briefly describe your contest

Crowdsourcing for chefs