AURUM ALCHIIMI

Company or website name

AURUM ALCHIIMI

Describe your company and organization and target audience

AURUM ALCHIIMI is a cosmetic brand that takes inspiration from alchemy—the magical process of creation and transformation. Our team of makeup alchemists is dedicated to helping others be creative, feel beautiful, and fully express themselves.

We specialize in the creation of premium, highly-pigmented eyeshadow palettes that are full of color and sparkle. From muted tones to vibrant hues, each one inspires individuals to opt for looks that unleash their inner supreme being.

We believe that the best way to look and feel your best is by drawing on the magic of alchemy. Our makeup line allows individuals to harness this power to dramatically transform their look and let radiance shine from the inside out.

We strive to create diversely designed eyeshadow palettes and complementing cosmetic products that allow individuals to explore the depths of their beauty and awaken their inner radiance. We believe that—through free self-expression—everyone holds the potential to look and feel their best, and each of our products has been crafted with this ideology in mind. 

Our cosmetic line inspires creativity and individuality, allowing customers to create captivating looks that embody their true style and personality. The recipe for next-level beauty couldn’t be simpler: With a dash of color, a sprinkle of sparkle, and a generous pour of skin-friendly ingredients, you’ve got the elixir for something truly extraordinary.

Here are some important elements pertaining to the personality of our brand:

Alluring: Our products have an aura of mystery surrounding them, often involving secret techniques and complexion-enhancing expertise—lending to the brand’s alluring appeal.

Confident: We’re fiercely confident that, through unrestricted self-expression and artistic freedom, individuals hold the power to unlock this same confidence in themselves.

Innovative: We’re constantly striving to develop new, transformative products that will help individuals reach their full potential in terms of beauty, style, and spirit.

 Open-Minded: The brand is willing to push the boundaries by pioneering new looks, trends, and approaches to help individuals discover their unique beauty.

Enlightening: We believe in helping individuals achieve self-improvement through experimentation (just like alchemists who often rely on their intuition to guide their work). The desired outcome? To reach a higher level of beauty and understanding of themselves.

On a final note, this brand is inspired by alchemy, and has a mysterious, enchanted, and luxurious tone and personality. It plays off the historical association of alchemy with magic, transformation, and the pursuit of the "philosopher's stone." As such, the brand will be marketed as a way to transform one's appearance, to enhance one's natural beauty, and to create a sense of otherworldly allure. We will use imagery that is inspired by alchemy and its symbols, such as ancient texts, alchemical instruments, and mysterious runes. Overall, the brand will position itself as a premium, high-end cosmetics line, and its products will be marketed as luxurious, transformative, and befitting of a modern-day alchemist.  It should also be noted that the tone of this brand is confident, alluring, and sophisticated, and appealing to customers who value beauty, knowledge, and self-improvement.  Therefore, we want to create a brand logo to convey this tone.