AURUM ALCHIIMI

Company or website name

AURUM ALCHIIMI

Describe your company and organization and target audience

AURUM ALCHIIMI is a cosmetic brand that takes inspiration from alchemy—the magical process of creation and transformation. Our team of makeup alchemists is dedicated to helping others be creative, feel beautiful, and fully express themselves.

We specialize in the creation of premium, highly-pigmented eyeshadow palettes that are full of color and sparkle. From muted tones to vibrant hues, each one inspires individuals to opt for looks that unleash their inner supreme being.

We believe that the best way to look and feel your best is by drawing on the magic of alchemy. Our makeup line allows individuals to harness this power to dramatically transform their look and let radiance shine from the inside out.

We strive to create diversely designed eyeshadow palettes and complementing cosmetic products that allow individuals to explore the depths of their beauty and awaken their inner radiance. We believe that—through free self-expression—everyone holds the potential to look and feel their best, and each of our products has been crafted with this ideology in mind. 

Our cosmetic line inspires creativity and individuality, allowing customers to create captivating looks that embody their true style and personality. The recipe for next-level beauty couldn’t be simpler: With a dash of color, a sprinkle of sparkle, and a generous pour of skin-friendly ingredients, you’ve got the elixir for something truly extraordinary.

Here are some important elements pertaining to the personality of our brand:

Alluring: Our products have an aura of mystery surrounding them, often involving secret techniques and complexion-enhancing expertise—lending to the brand’s alluring appeal.

Confident: We’re fiercely confident that, through unrestricted self-expression and artistic freedom, individuals hold the power to unlock this same confidence in themselves.

Innovative: We’re constantly striving to develop new, transformative products that will help individuals reach their full potential in terms of beauty, style, and spirit.

 Open-Minded: The brand is willing to push the boundaries by pioneering new looks, trends, and approaches to help individuals discover their unique beauty.

Enlightening: We believe in helping individuals achieve self-improvement through experimentation (just like alchemists who often rely on their intuition to guide their work). The desired outcome? To reach a higher level of beauty and understanding of themselves.

On a final note, this brand is inspired by alchemy, and has a mysterious, enchanted, and luxurious tone and personality. It plays off the historical association of alchemy with magic, transformation, and the pursuit of the "philosopher's stone." As such, the brand will be marketed as a way to transform one's appearance, to enhance one's natural beauty, and to create a sense of otherworldly allure. We will use imagery that is inspired by alchemy and its symbols, such as ancient texts, alchemical instruments, and mysterious runes. Overall, the brand will position itself as a premium, high-end cosmetics line, and its products will be marketed as luxurious, transformative, and befitting of a modern-day alchemist.  It should also be noted that the tone of this brand is confident, alluring, and sophisticated, and appealing to customers who value beauty, knowledge, and self-improvement.  Therefore, we want to create a brand logo to convey this tone.

The design should have the following

Overall, the logo design should include the components shown in the image attached to this logo contest post.  Upon reviewing the attached image, you will notice that there are two letter A's that merge to form a triangular shape, which is encircled by a serpent referred to as the Ouroboros in alchemic literature.  Beneath the Ouroboros image is the name of our brand, AURUM ALCHIIMI.  Regarding the literal elements of the logo design (e.g., the name of the brand), we would prefer usage of sans serif fonts such as Garamond and Baskerville or similar fonts.  Also, the letters in our brand name should remain in upper case, and their font size should remain more or less the same relative to the size of the rest of the logo.

The idea here is to have skilled artists and graphic designers reference the concept logo we have created and provided to you here, and further develop and design this concept logo.  We are open to various interpretations and creative ideas for this logo concept, but we are hoping the final logo will be remain minimalist in nature, and exude luxury, elegance, and mystery.  In addition, please be mindful of the elements you decide to include in your version of the logo because the logo will be used for a variety of platforms.  We will be using the logo to print on merchandise, business documents, signs, as well as on platforms such as our business website and social media platforms.   

Please feel free to incorporate the changes you see fit while maintaining the vision we have for this logo.  For example, you may consider having the Ouroboros serpent latch onto or swallow its tail as depicted in many alchemic inspired artwork.  However, please refrain from altering the serpent to appear as a dragon-like creature.  We prefer to have this creature resemble more of a snake-like creature.  Also, you could alter the view of the creature as you see fit.  In our concept logo, the view of the serpent is front its right side, but you could also consider changing the view so that the logo depicts a serpent latching onto his tail and we are viewing this from above the creature as in a satellite or top-down view.  

Lastly, the original concept of our logo included sun rays, but this design element has been omitted from the current image of the concept logo attached to this posting.  You may wish to consider including this design element in your version of the logo, especially if you are able to incorporate this in a way that parallels our brand tone and personality.  It should be noted that the sun rays were initially incorporated into our original logo concept because the sun image is known to represent 'gold' in alchemic inspired literature and artwork.  Also, the term "aurum" refers to gold in Latin.  You could incorporate other design elements associated with 'gold', especially as they pertain to alchemy.  For example, 'gold' also has its own alchemic symbol, which has been depicted in a variety of ways (e.g., a circle and a dot, a circle and a dot with protruding lines).  This is indeed a great opportunity to utilize your creativity!

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

The design should primarily utilize black and gold colors.

Briefly describe your contest

Develop brand logo design for cosmetic products inspired by Alchemy