Naming Contest

Overseas Student Flat Rentals

by pierrealbanwaters

Contest received 178 entries and the contest holder has awarded a winner.

congratulations to contest winner: AmyLou

Name of Contest

Describe your company and organization and target audience

I am currently in the process of creating a overseas student flat rental company in Madrid. I already came up with a name, but I was not sure of it, and the feedback I was given convinced me I needed creative help on this.

What do you need written

I need a name for my future small company, with a ".com" domain available. The core value proposition of the company: Rent quality flats to foreign students coming to Madrid before they even arrive saving them the hassle and stress of looking for a flat in a foreign country The competitive advantages: ease to rent, flat quality, trust in the brand. The brand on the mid-term will be trusted by students and universities thanks to the word of mouth of previous exchange students, opinions, videos, comments, endorsements from universities. Therefore, the name should have a "2.0" style to it, because it will leverage social media, opinions and student communities. Our quality flats are all centrally located, between univerisities and the city center, furnished, all included to make the student’s life easier. Let’s say also that our quality standards are not Madrid’s, rather what you would expect from any UK or US city. It should definitely communicate quality (no cheap services for cheap students) but without being too premium or luxury. The business model is the following: The student directly rents the flat to the company, not to the landlords. The company does not charge any fees, but instead include in the end price a 5-12% margin. It is important to underline here that another key segment is landlords. I do not charge anything to landlords to promote their flats, but I do need to sell my services to them and make them trust me with renting their flats out. What I sell to them is professionalism and security. They are not the main focus of the name - the students are the key target. However, the landlords are the reason why the name should be "professional". Customers must be web oriented, social media receptive, interested in simple solutions, "innovators" ready to take the leap and rent through internet to a trustworthy source. They would be students with at least 500 € / month (middle to upper class depending on country) to spend on a room in a shared flat.

What do you not want

- Names focused on “flats + internet” – this is not a listings site, - Too obvious names like “rentflatmadrid” - Too abstract: it should allow the client to relate to flats - Too limiting: in the future, interns and MBA may be targets, more cities

Briefly describe your contest

Overseas Student Flat Rentals - Name