Logo Design Contest for Liquidus


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CONDENSED DESIGN BRIEF

Company or website name

Liquidus

Do you want any slogans or taglines on your logo?

Logo for cutting edge fintech startup.

Who we are:

Building the world's first regulated digital asset exchange & corporate registry solution

Describe your company and organization and target audience.

We are witnessing the next technological revolution with assets, currencies and now even businesses becoming ‘tokenized’ to make capital raising and general business practices a lot easier, cheaper and overall more efficient.

These tokens require new exchanges to be built to offer trading and liquidity to those that want to enter into this new digital ecosystem. To date there have been many exchanges - over 10,000 - that have been set up to trade digital assets as the industry has been progressing. Although there has been many new exchanges built, we are yet to see a fully regulated exchange built into an ecosystem that has partnered with a central bank to digitize their national fiat currency.

The design should have the following:

Liquidus Creative Brief Doc
Account Team to Designers

CLIENT: Liquidus
BRAND/BUSINESS UNIT/PROJECT: Logo Brief
DATE: November 29,2018



Background

We are witnessing the next technological revolution with assets, currencies and now even businesses becoming ‘tokenized’ to make capital raising and general business practices a lot easier, cheaper and overall more efficient.

These tokens require new exchanges to be built to offer trading and liquidity to those that want to enter into this new digital ecosystem. To date there have been many exchanges - over 10,000 - that have been set up to trade digital assets as the industry has been progressing. Although there has been many new exchanges built, we are yet to see a fully regulated exchange built into an ecosystem that has partnered with a central bank to digitize their national fiat currency.

Liquidus


Liquidus is the world's first regulated digital asset exchange & corporate registry solution designed to bring liquidity, efficiency, transparency and security to economies

Liquidus will launch in the Bahamas with a pilot starting in April 2019. Leveraging the strength of blockchain, Liquidus will provide the Bahamas with an ecosystem where company incorporation is tokenized from the beginning and valued in a traditional manner by valuing the token against assets in the company, IP and cash in the bank. Liquidus solutions will eventually evolve to include a full ecosystem of autonomous taxation and auditing as well as a legislative system that will make capital raising and M&A a very fluid process. Liquidus will be flexible enough to allow digital companies from outside the ecosystem to come and trade within the regulated digital exchange.


What We Are Building Initial focus
Digital asset exchange (‘think’ Binance) that operates in a regulated environment that will among many other features the capability to exchange Fiat currency i.e USD for digital currency i.e. Bitcoin and vice versa
Corporate Registry (‘think’ Polymath) that will enable companies to digitize their corporate assets i.e. Cash, property etc into tokens that they can sell on an exchange.
National Digital Currency that will enable governments to provide a ‘low friction’ (paper based money = high friction) digital currency to its citizens which will in turn help with eliminating corruption (digital currency = trackable spending) and providing a financial solution to the unbanked people of the population. For more on how a country is looking to do this please read - Bahamas Central Bank to Launch Pilot Digital Currency




Liquidus Name

Name Origin: “Liquidus” means “Flowing” in Latin
Why Flowing: One of the company’s aims is to build new economies by freeing up assets that have been traditionally ‘illiquid’. By making these assets more liquid will increase the flow of funds in an economy and contribute to increasing a country’s GDP
Liquid -> all our assets become seamless transactions, almost like liquids/ fluids. It's got a nice flow. It's fast, efficient.
us -> We. Us as humans / sapiens. Us Sapiens, as a species. Us as a whole. We are liquifying ourselves, our net worth.


Team Profile
6 main team members with deep experience in:
Token Economics
Government financial regulations
Fintech, Accounting, Capital Markets
Enterprise level Public company
Technology & Software products

Competition
Exhange Competitors
SEBA Crypto AG
Binance
Coinbase
Corporate Registry Competitors
Polymath
Harbor


Audience Personna’s

Geographic Concentration: North America and Western Europe
Two Types of Investor Audience Personas
Crypto Investor

Attributes
Crypto currency & blockchain acumen: High
Jargon
Token Economics
Tech Acumen: High
Fintech experience
Finance Acumen: High
Institutional finance
Regulation
Understands both traditional & Crypto markets
Personality
Decentralist + Capitalist
Early adopter
Needs
Vested interest in crypto market being successful
Equity play & Crypto products
Demographics
Male ages 30 to 55

2. Traditional Investor

Attributes
Crypto currency & blockchain acumen: Med
Token economics
Trading crypto currency
Tech Acumen: Medium
Understanding of Fintech
Finance Acumen: High
Institutional finance
Regulation
Understands traditional markets
Personality
Capitalist
Early adopter
Needs
Equity play - Wanting to have equity/piece of an exchange
Demographics
Male ages 30 to 55


Goals
Three successful rounds of financing: Seed, Private and STO in the next 6 months
Launch a pilot of the product within 1st year
Acquiring companies that have technology we can re-use to make the exchange and corporate registry - 9 to 18 months out from today.
On-Board one of the big 4 accounting firms i.e. PwC to use our corporate registry - 9 to 18 months out from today.


Tone & Style
Tone & style: efficient, financial, successful, innovative, bold, corporate
Visuals: The following websites are some examples of similar businesses
https://www.desico.io/
https://harbor.com/
https://ironx.io/
https://polymath.network/









Notes - not for the brief


Binance is the fastest growing exchange for trading cryptocurrencies.

Polymath is a security tokens platform

About Liquidus:

Liquidus is a Fintech start up that been created to bring efficiency, transparency and security to economies using blockchain technology.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

Not Available

Full Design Brief

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