Logo Design Contest for Writer's Secret Sauce

by LauraBackes

congratulations to contest winner:

LauraBackes picked a winner in their Logo Design Contest for Writer's Secret Sauce

Their contest received 260 entries by 134 designers, it was viewed 6904
times. They paid just $150.00 for the winning design.

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Company or website name

Writer's Secret Sauce

Do you want any slogans or taglines on your logo?

Looking for logo design that conveys the "Secret Sauce" to writing success.

Who we are:

Not Available

Describe your company and organization and target audience.

Online educational community for beginning writers of all types of books, who want to develop the skills necessary to establish a career in publishing, either traditional or self-publishing. We teach the "Secret Sauce", those qualities that successful writers embody but that no one teaches.

The three areas of Secret Sauce are: craft, mindset and attitude.

Target audience: Either pre-published writers or those with 1-2 books published who want to take their career to the next level, or who are frustrated that they haven't reached the level of success that they want. Primarily women between the ages of 35-65. Primarily live in US/Canada, and are English-speaking. This is a new company formed by owners of existing, well-known online companies that sell courses that teach the craft of writing for aspiring authors.

The design should have the following:

Name (Writer's Secret Sauce) and iconic, recognizable image.

Consider including the idea of a "secret ingredient" or "missing ingredient" into your design.

We're targeting writers, and teaching skills author's need, but we're having fun playing with the cooking metaphor in our teaching.

We want the overall takeaway of the logo to be a sense of discovering the magic/secrets to success, or uncovering secret information.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)

We do not want this in the entries:

Feather quills

Full Design Brief

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